A data profile of the people who buy, follow and care about Workers' Party (Brazil) in Brazil — modelled from more than twelve digital signal sources. Workers' Party (Brazil) has an estimated audience of 4,819,345 people in Brazil.
Workers' Party (Brazil) has an estimated audience of 4,819,345 people in Brazil. 52.3% are female, 47.7% are male, average age 39.9. Top brand affinities: Bossa nova, Maria Bethânia, Toy Story (franchise), Gal Costa, Spotify.
Top brand affinities include Bossa nova, Maria Bethânia, Toy Story (franchise), with strongest over-indexing on Bossa nova (2.99× the country average).
Demographically, the Workers' Party (Brazil) audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Workers' Party (Brazil) fan in Brazil is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Bossa nova.
The key figures that characterise the Workers' Party (Brazil) profile in Brazil.
52.3% are female, 47.7% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.9 |
| Estimated audience size | 4,819,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
The strongest cross-interests of the Workers' Party (Brazil) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maria Bethânia | Music & Radio | 4.69× | ||
| 02 | Toy Story (franchise) | Movies & TV | 4.69× | ||
| 03 | Gal Costa | Music & Radio | 4.69× | ||
| 04 | Elizabeth Olsen | Movies & TV | 4.69× | ||
| 05 | Andrea Bocelli | Music & Radio | 4.69× | ||
| 06 | Elis Regina | Music & Radio | 4.69× | ||
| 07 | Alceu Valença | Music & Radio | 4.69× | ||
| 08 | Tim Maia | Music & Radio | 4.24× | ||
| 09 | Rick and Morty | Movies & TV | 3.03× | ||
| 10 | Bossa nova | Music & Radio | 2.99× | ||
| 11 | Rita Lee | Music & Radio | 2.66× | ||
| 12 | Spanish language | Politics & Society | 2.18× | ||
| 13 | Michael Jackson | Music & Radio | 1.83× | ||
| 14 | MSN | News | 1.72× | ||
| 15 | Radio | Technology & Electronics | 1.63× | ||
| 16 | Spotify | Internet & Social Media | 1.62× | ||
| 17 | Real property | Home & Garden | 1.60× | ||
| 18 | Brazil national football team | Sports | 1.55× | ||
| 19 | X | Internet & Social Media | 1.54× | ||
| 20 | College | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.45× | |
| Tradition | CONSERVATISM | 1.43× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Workers' Party (Brazil). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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