A data profile of the people who buy, follow and care about Rita Lee in Brazil — modelled from more than twelve digital signal sources. Rita Lee has an estimated audience of 4,163,172 people in Brazil.
The average Rita Lee fan in Brazil is 45.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Roberto Carlos (singer), Ira!, Vanessa da Mata, with strongest over-indexing on Roberto Carlos (singer) (13.12× the country average).
Demographically, the Rita Lee audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Rita Lee fan in Brazil is more female, around 45.7 years old, with strong Mindfulness tendencies and a notable affinity for Roberto Carlos (singer).
The key figures that characterise the Rita Lee profile in Brazil.
66.6% are female, 33.4% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 45.7 |
| Estimated audience size | 4,163,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 33% |
of the worldwide Rita Lee audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 94.5% |
| Portugal | 1.3% |
| United States | 0.9% |
Where the Rita Lee audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~600K | 1.32× | |
| 02 | Rio Grande do Sul | ~400K | 1.25× | |
| 03 | Pernambuco | ~300K | 1.22× | |
| 04 | Rio Grande do Norte | ~100K | 1.21× | |
| 05 | Minas Gerais | ~600K | 1.16× | |
| 06 | São Paulo | ~1.5M | 1.15× | |
| 07 | Federal District | ~90K | 1.13× | |
| 08 | Roraima | ~20K | 1.13× | |
| 09 | Bahia | ~300K | 1.09× | |
| 10 | Paraíba | ~100K | 1.07× | |
| 11 | Santa Catarina | ~200K | 1.06× | |
| 12 | Ceará | ~200K | 1.03× | |
| 13 | Sergipe | ~50K | 1.03× | |
| 14 | Espírito Santo | ~100K | 1.01× | |
| 15 | Paraná | ~300K | 1.00× | |
| 16 | Alagoas | ~70K | 0.98× | |
| 17 | Pará | ~100K | 0.95× | |
| 18 | Amazonas | ~80K | 0.93× | |
| 19 | Mato Grosso do Sul | ~60K | 0.93× | |
| 20 | Amapá | ~20K | 0.93× | |
| 21 | Goiás | ~200K | 0.88× | |
| 22 | Acre | ~10K | 0.86× | |
| 23 | Piauí | ~60K | 0.84× | |
| 24 | Rondônia | ~30K | 0.78× | |
| 25 | Maranhão | ~90K | 0.76× | |
| 26 | Mato Grosso | ~60K | 0.69× | |
| 27 | Tocantins | ~20K | 0.68× |
The strongest cross-interests of the Rita Lee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ana Frango Elétrico | Music & Radio | 23.72× | ||
| 02 | Lenine (musician) | Music & Radio | 22.06× | ||
| 03 | Cássia Eller | Music & Radio | 21.40× | ||
| 04 | Engenheiros do Hawaii | Music & Radio | 20.04× | ||
| 05 | Vanessa da Mata | Music & Radio | 19.71× | ||
| 06 | Los Hermanos | Music & Radio | 19.46× | ||
| 07 | Titãs | Music & Radio | 18.04× | ||
| 08 | Elba Ramalho | Movies & TV | 14.85× | ||
| 09 | Gal Costa | Music & Radio | 14.40× | ||
| 10 | Lulu Santos | Music & Radio | 14.12× | ||
| 11 | Jota Quest | Music & Radio | 14.04× | ||
| 12 | Roberto Carlos (singer) | Music & Radio | 13.12× | ||
| 13 | Ira! | Music & Radio | 12.26× | ||
| 14 | Pitty | Music & Radio | 12.05× | ||
| 15 | Liniker | Music & Radio | 11.85× | ||
| 16 | Maria Bethânia | Music & Radio | 10.79× | ||
| 17 | Elis Regina | Music & Radio | 10.74× | ||
| 18 | Fonseca (singer) | Music & Radio | 9.04× | ||
| 19 | Marisa Monte | Music & Radio | 8.78× | ||
| 20 | Djavan | Music & Radio | 7.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.81× | |
| Community Orientation | OPEN | 1.62× | |
| Individualism | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.05× | |
| Quality Awareness | PREMIUM | 1.10× | |
| DIY Mentality | THRILL | 1.12× |
Rita Lee has an estimated audience of 4,163,172 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
66.6% of Rita Lee fans are female, 33.4% are male, with an average age of 45.7 years.
Rita Lee fans show strongest brand affinity for Roberto Carlos (singer) (13.12×), Ira! (12.26×), and Vanessa da Mata (19.71×) over the country average.
Rita Lee fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Rita Lee itself, the audience over-indexes on Ira! (12.26×), Vanessa da Mata (19.71×), Gal Costa (14.4×), and Engenheiros do Hawaii (20.04×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rita Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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