A data profile of the people who buy, follow and care about Djavan in Brazil — modelled from more than twelve digital signal sources. Djavan has an estimated audience of 3,946,569 people in Brazil.
Djavan has an estimated audience of 3,946,569 people in Brazil. 62.6% are female, 37.4% are male, average age 46.3. Top brand affinities: Maria Bethânia, Billy Idol, Vanessa da Mata, Maria Rita, Bossa nova.
Top brand affinities include Maria Bethânia, Billy Idol, Vanessa da Mata, with strongest over-indexing on Maria Bethânia (20.75× the country average).
Demographically, the Djavan audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Djavan fan in Brazil is more female, around 46.3 years old, with strong Individualism tendencies and a notable affinity for Maria Bethânia.
The key figures that characterise the Djavan profile in Brazil.
62.6% are female, 37.4% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 46.3 |
| Estimated audience size | 3,946,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Djavan audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.4% |
| Portugal | 0.8% |
| United States | 0.7% |
The strongest cross-interests of the Djavan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Billy Idol | Music & Radio | 31.63× | ||
| 02 | Maria Rita | Music & Radio | 21.25× | ||
| 03 | Maria Bethânia | Music & Radio | 20.75× | ||
| 04 | Vanessa da Mata | Music & Radio | 17.42× | ||
| 05 | Elza Soares | Music & Radio | 16.56× | ||
| 06 | Seu Jorge | Movies & TV | 15.87× | ||
| 07 | Alceu Valença | Music & Radio | 13.92× | ||
| 08 | Elis Regina | Music & Radio | 12.97× | ||
| 09 | Jorge Ben Jor | Music & Radio | 11.85× | ||
| 10 | Gal Costa | Music & Radio | 10.72× | ||
| 11 | Capital Inicial | Music & Radio | 10.15× | ||
| 12 | Tim Maia | Music & Radio | 10.12× | ||
| 13 | Zé Ramalho | Music & Radio | 9.70× | ||
| 14 | Martinho da Vila | Music & Radio | 9.68× | ||
| 15 | Marisa Monte | Music & Radio | 8.55× | ||
| 16 | Rita Lee | Music & Radio | 7.31× | ||
| 17 | Bossa nova | Music & Radio | 6.92× | ||
| 18 | Phil Collins | Music & Radio | 6.78× | ||
| 19 | Diogo Nogueira | Music & Radio | 4.68× | ||
| 20 | Preta Gil | Music & Radio | 2.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Pet Ownership | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Djavan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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