A data profile of the people who buy, follow and care about Diogo Nogueira in Brazil — modelled from more than twelve digital signal sources. Diogo Nogueira has an estimated audience of 3,620,834 people in Brazil.
The average Diogo Nogueira fan in Brazil is 41.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Arlindo Cruz, Jorge Aragão, Martinho da Vila, with strongest over-indexing on Arlindo Cruz (17.46× the country average).
Demographically, the Diogo Nogueira audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Diogo Nogueira fan in Brazil is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Arlindo Cruz.
The key figures that characterise the Diogo Nogueira profile in Brazil.
68.9% are female, 31.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 41.8 |
| Estimated audience size | 3,620,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Diogo Nogueira audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.3% |
| Portugal | 0.7% |
| United States | 0.4% |
Where the Diogo Nogueira audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~600K | 2.15× | |
| 02 | Federal District | ~70K | 1.44× | |
| 03 | São Paulo | ~1M | 1.40× | |
| 04 | Rio Grande do Sul | ~200K | 1.37× | |
| 05 | Minas Gerais | ~400K | 1.32× | |
| 06 | Bahia | ~200K | 1.27× | |
| 07 | Espírito Santo | ~80K | 1.26× | |
| 08 | Pernambuco | ~200K | 1.15× | |
| 09 | Sergipe | ~30K | 1.02× | |
| 10 | Santa Catarina | ~100K | 0.97× | |
| 11 | Rio Grande do Norte | ~50K | 0.96× | |
| 12 | Alagoas | ~40K | 0.93× | |
| 13 | Ceará | ~100K | 0.92× | |
| 14 | Paraíba | ~50K | 0.91× | |
| 15 | Mato Grosso do Sul | ~40K | 0.89× | |
| 16 | Piauí | ~30K | 0.87× | |
| 17 | Tocantins | ~20K | 0.87× | |
| 18 | Paraná | ~100K | 0.84× | |
| 19 | Pará | ~80K | 0.84× | |
| 20 | Amapá | ~9K | 0.84× | |
| 21 | Maranhão | ~60K | 0.83× | |
| 22 | Goiás | ~90K | 0.82× | |
| 23 | Amazonas | ~40K | 0.81× | |
| 24 | Acre | ~8K | 0.75× | |
| 25 | Roraima | ~6K | 0.75× | |
| 26 | Rondônia | ~20K | 0.71× | |
| 27 | Mato Grosso | ~40K | 0.65× |
The strongest cross-interests of the Diogo Nogueira audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jorge Aragão | Music & Radio | 27.66× | ||
| 02 | Martinho da Vila | Music & Radio | 24.10× | ||
| 03 | Arlindo Cruz | Music & Radio | 17.46× | ||
| 04 | Closer (2004 film) | Movies & TV | 13.99× | ||
| 05 | Seu Jorge | Movies & TV | 12.39× | ||
| 06 | Zeca Pagodinho | Music & Radio | 11.83× | ||
| 07 | Alexandre Pires | Music & Radio | 6.63× | ||
| 08 | Raça Negra | Sports | 6.27× | ||
| 09 | Maria Bethânia | Music & Radio | 5.04× | ||
| 10 | Djavan | Music & Radio | 4.68× | ||
| 11 | Paolla Oliveira | Movies & TV | 4.57× | ||
| 12 | Bossa nova | Music & Radio | 4.43× | ||
| 13 | Preta Gil | Music & Radio | 3.97× | ||
| 14 | Marina Sena | Music & Radio | 3.83× | ||
| 15 | Samba school | Music & Radio | 3.52× | ||
| 16 | Samba | Music & Radio | 3.48× | ||
| 17 | Ira! | Music & Radio | 2.92× | ||
| 18 | Roberto Carlos (singer) | Music & Radio | 2.74× | ||
| 19 | Rio de Janeiro | Travel & Leisure | 1.65× | ||
| 20 | Fluminense Football Club | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Indulgence | JOY | 1.34× | |
| Creativity | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Social Media Usage | JOY | 0.98× |
Diogo Nogueira has an estimated audience of 3,620,834 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
68.9% of Diogo Nogueira fans are female, 31.1% are male, with an average age of 41.8 years.
Diogo Nogueira fans show strongest brand affinity for Arlindo Cruz (17.46×), Jorge Aragão (27.66×), and Martinho da Vila (24.1×) over the country average.
Diogo Nogueira fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Diogo Nogueira itself, the audience over-indexes on Jorge Aragão (27.66×), Martinho da Vila (24.1×), Preta Gil (3.97×), and Closer (2004 film) (13.99×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Diogo Nogueira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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