A data profile of the people who buy, follow and care about Ira! in Brazil — modelled from more than twelve digital signal sources. Ira! has an estimated audience of 6,517,356 people in Brazil.
Ira! has an estimated audience of 6,517,356 people in Brazil. 58.5% are female, 41.5% are male, average age 39.2. Top brand affinities: Capital Inicial, Barão Vermelho, Titãs, Rita Lee, Engenheiros do Hawaii.
Top brand affinities include Capital Inicial, Barão Vermelho, Titãs, with strongest over-indexing on Capital Inicial (42.24× the country average).
Demographically, the Ira! audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Ira! fan in Brazil is more female, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Capital Inicial.
The key figures that characterise the Ira! profile in Brazil.
58.5% are female, 41.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.2 |
| Estimated audience size | 6,517,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 16% |
of the worldwide Ira! audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 48.6% |
| United States | 16.3% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Ira! audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Capital Inicial | Music & Radio | 42.24× | ||
| 02 | Barão Vermelho | Music & Radio | 34.48× | ||
| 03 | Titãs | Music & Radio | 30.60× | ||
| 04 | Engenheiros do Hawaii | Music & Radio | 24.15× | ||
| 05 | Jota Quest | Music & Radio | 22.01× | ||
| 06 | Billy Idol | Music & Radio | 20.05× | ||
| 07 | O Rappa | Music & Radio | 19.40× | ||
| 08 | Lulu Santos | Music & Radio | 15.30× | ||
| 09 | Charlie Brown Jr. | Music & Radio | 13.86× | ||
| 10 | Bryan Adams | Music & Radio | 13.07× | ||
| 11 | Rod Stewart | Music & Radio | 12.53× | ||
| 12 | Rita Lee | Music & Radio | 12.26× | ||
| 13 | Kate Bush | Music & Radio | 11.62× | ||
| 14 | Legião Urbana | Music & Radio | 10.69× | ||
| 15 | Alceu Valença | Music & Radio | 8.86× | ||
| 16 | John Lennon | Music & Radio | 8.12× | ||
| 17 | Maria Bethânia | Music & Radio | 7.78× | ||
| 18 | Queen (band) | Music & Radio | 6.90× | ||
| 19 | Marisa Monte | Music & Radio | 6.08× | ||
| 20 | Bossa nova | Music & Radio | 3.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ira!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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