Ira! Audience in Germany
Ira! has an estimated audience of 341,149 people in Germany. 62.4% are female, 37.6% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hückelhoven, Hemnet, Dog breed, Hirtshals, Progressive rock.
The average Ira! fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hückelhoven, Hemnet, Dog breed, with strongest over-indexing on Hückelhoven (20× the country average). Demographically, the Ira! audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Ira! fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.1 |
| Estimated audience size | 341,149 |
Audience persona
The typical Ira! fan in Germany is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Hückelhoven.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,388 | 1.04× |
| Bayern | 60,739 | 1.11× |
| Baden-Württemberg | 49,940 | 1.07× |
| Hessen | 33,921 | 1.3× |
| Niedersachsen | 33,673 | 1.02× |
| Berlin | 20,852 | 1.37× |
| Rheinland-Pfalz | 16,773 | 0.98× |
| Sachsen | 16,579 | 0.99× |
| Schleswig-Holstein | 11,999 | 0.98× |
| Hamburg | 8,931 | 1.16× |
| Brandenburg | 8,408 | 0.79× |
| Sachsen-Anhalt | 7,042 | 0.8× |
| Thüringen | 6,634 | 0.76× |
| Mecklenburg-Vorpommern | 5,128 | 0.79× |
| Saarland | 3,406 | 0.81× |
| Bremen | 3,004 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hückelhoven | 20× | Travel & Leisure |
| Hemnet | 12.5× | Home & Garden |
| Dog breed | 2× | Pets & Animals |
| Hirtshals | 20× | Travel & Leisure |
| Progressive rock | 2.01× | Music & Radio |
| Hauptschule | 9.39× | Kids & Family |
| Abancay | 20× | Travel & Leisure |
| Jeju Province | 14.02× | Travel & Leisure |
| Centurion (film) | 5× | Movies & TV |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Ireen Sheer | 2.05× | Music & Radio |
| Minestrone | 1.79× | Food & Beverages |
| KLIX (AM) | 1.72× | Music & Radio |
| Kodiak, Alaska | 8.8× | Travel & Leisure |
| Hypertext | 1.57× | Technology & Electronics |
| Preacher (comics) | 3.59× | Literature |
| Keck School of Medicine of USC | 5.25× | Business & Career |
| Information sensitivity | 2.61× | Technology & Electronics |
| Google Home | 2.77× | Technology & Electronics |
| Esra Erol | 2.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.65 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Travelling | THRILL | 1.32 |
| Sustainability | BALANCE | 1.29 |
| Price Sensitivity | PREMIUM | 1.25 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 50.9% |
| United States | 15.9% |
| United Kingdom | 4.2% |
See Ira! audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Ira! have in Germany?
Ira! has an estimated audience of 341,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ira! fans?
62.4% of Ira! fans are female, 37.6% are male, with an average age of 42.1 years.
Which brands do Ira! fans like most?
Ira! fans show strongest brand affinity for Hückelhoven (20×), Hemnet (12.5×), and Dog breed (2×) over the country average.
Where do Ira! fans live in Germany?
Ira! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,388), Bayern (reach 60,739), and Baden-Württemberg (reach 49,940). These three regions account for the largest share of the active audience.
What other brands do Ira! fans also like?
Beyond Ira! itself, the audience over-indexes on Hemnet (12.5×), Dog breed (2×), Hirtshals (20×), and Progressive rock (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ira!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.