Ira! Audience in Germany
Ira! has an estimated audience of 341,149 people in Germany. 62.4% are female, 37.6% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jim Jarmusch, Kate Beckinsale, Mary Elizabeth Winstead, Norwegian Forest cat, Mnet (TV channel).
The average Ira! fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jim Jarmusch, Kate Beckinsale, Mary Elizabeth Winstead, with strongest over-indexing on Jim Jarmusch (169.11× the country average). Demographically, the Ira! audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Ira! fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 42.1 |
| Estimated audience size | 341,149 |
Audience persona
The typical Ira! fan in Germany is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Jim Jarmusch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,388 | 1.04× |
| Bayern | 60,739 | 1.11× |
| Baden-Württemberg | 49,940 | 1.07× |
| Hessen | 33,921 | 1.3× |
| Niedersachsen | 33,673 | 1.02× |
| Berlin | 20,852 | 1.37× |
| Rheinland-Pfalz | 16,773 | 0.98× |
| Sachsen | 16,579 | 0.99× |
| Schleswig-Holstein | 11,999 | 0.98× |
| Hamburg | 8,931 | 1.16× |
| Brandenburg | 8,408 | 0.79× |
| Sachsen-Anhalt | 7,042 | 0.8× |
| Thüringen | 6,634 | 0.76× |
| Mecklenburg-Vorpommern | 5,128 | 0.79× |
| Saarland | 3,406 | 0.81× |
| Bremen | 3,004 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jim Jarmusch | 169.11× | Movies & TV |
| Kate Beckinsale | 20× | Movies & TV |
| Mary Elizabeth Winstead | 36.67× | Movies & TV |
| Norwegian Forest cat | 20× | Pets & Animals |
| Mnet (TV channel) | 49.67× | Movies & TV |
| Winona Ryder | 9.39× | Movies & TV |
| Dua Lipa | 10.13× | Music & Radio |
| JACK & JONES | 20× | Fashion & Accessoires |
| Arezzo | 15.66× | Travel & Leisure |
| Bossa nova | 19.15× | Music & Radio |
| Ponytail | 14.02× | Fashion & Accessoires |
| Christina Ricci | 12.5× | Movies & TV |
| Kim Soo-hyun | 20× | Movies & TV |
| Jessica Biel | 10.79× | Movies & TV |
| CHECK24 | 2.84× | Business & Career |
| BodyAttack | 20× | Sports |
| Bluegrass music | 10.83× | Music & Radio |
| Satire | 4.38× | Literature |
| Mosquito net | 20× | Health |
| Harry Potter | 1.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.65 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Travelling | THRILL | 1.32 |
| Sustainability | BALANCE | 1.29 |
| Price Sensitivity | PREMIUM | 1.25 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 50.9% |
| United States | 15.9% |
| United Kingdom | 4.2% |
See Ira! audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Ira! have in Germany?
Ira! has an estimated audience of 341,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ira! fans?
62.4% of Ira! fans are female, 37.6% are male, with an average age of 42.1 years.
Which brands do Ira! fans like most?
Ira! fans show strongest brand affinity for Jim Jarmusch (169.11×), Kate Beckinsale (20×), and Mary Elizabeth Winstead (36.67×) over the country average.
Where do Ira! fans live in Germany?
Ira! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,388), Bayern (reach 60,739), and Baden-Württemberg (reach 49,940). These three regions account for the largest share of the active audience.
What other brands do Ira! fans also like?
Beyond Ira! itself, the audience over-indexes on Kate Beckinsale (20×), Mary Elizabeth Winstead (36.67×), Norwegian Forest cat (20×), and Mnet (TV channel) (49.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ira!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.