Ponytail Audience in Germany
Ponytail has an estimated audience of 747,270 people in Germany. 85.8% are female, 14.2% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Charlotte, North Carolina, Ira!, Aruba, Mobile Hairdresser, Kate Winslet.
The average Ponytail fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Charlotte, North Carolina, Ira!, Aruba, with strongest over-indexing on Charlotte, North Carolina (31.55× the country average). Demographically, the Ponytail audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Travelling, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Ponytail fans
| Metric | Value |
|---|---|
| Female | 85.8% |
| Male | 14.2% |
| Average age | 38.1 |
| Estimated audience size | 747,270 |
Audience persona
The typical Ponytail fan in Germany is more female, around 38.1 years old, with strong Travelling tendencies and a notable affinity for Charlotte, North Carolina.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,906 | 1.04× |
| Bayern | 130,626 | 1.09× |
| Baden-Württemberg | 112,269 | 1.1× |
| Niedersachsen | 79,578 | 1.1× |
| Hessen | 53,087 | 0.93× |
| Sachsen | 40,271 | 1.1× |
| Rheinland-Pfalz | 39,968 | 1.07× |
| Berlin | 29,147 | 0.87× |
| Schleswig-Holstein | 26,519 | 0.99× |
| Brandenburg | 21,913 | 0.95× |
| Thüringen | 19,262 | 1.01× |
| Sachsen-Anhalt | 18,765 | 0.97× |
| Hamburg | 16,213 | 0.96× |
| Mecklenburg-Vorpommern | 13,072 | 0.92× |
| Saarland | 9,081 | 0.99× |
| Bremen | 5,908 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charlotte, North Carolina | 31.55× | Travel & Leisure |
| Ira! | 31.12× | Music & Radio |
| Aruba | 32.31× | Travel & Leisure |
| Mobile Hairdresser | 38.13× | Beauty & Wellness |
| Kate Winslet | 8.13× | Movies & TV |
| Karachi | 14.91× | Travel & Leisure |
| Braid | 7.01× | Home & Garden |
| Baltimore | 18.37× | Travel & Leisure |
| Psychedelic trance | 12.11× | Music & Radio |
| Arts and music | 1.56× | Arts & Culture |
| Business and industry | 1.51× | Business & Career |
| Kuwait | 9.84× | Travel & Leisure |
| Nas | 10.27× | Music & Radio |
| Amaro Averna | 39.29× | Food & Beverages |
| Malt whisky | 8.92× | Food & Beverages |
| Ethiopia national football team | 12.24× | Sports |
| Psychedelic music | 10.06× | Music & Radio |
| The Teenagers | 33.46× | Music & Radio |
| Consumer electronics | 1.53× | Technology & Electronics |
| Goa trance | 11.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.59 |
| Creativity | OPEN | 1.54 |
| Price Sensitivity | PREMIUM | 1.45 |
| Extroversion | THRILL | 1.42 |
| Quality Awareness | PREMIUM | 1.35 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.2% |
| Italy | 5.3% |
| United Kingdom | 4.7% |
See Ponytail audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ponytail have in Germany?
Ponytail has an estimated audience of 747,270 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ponytail fans?
85.8% of Ponytail fans are female, 14.2% are male, with an average age of 38.1 years.
Which brands do Ponytail fans like most?
Ponytail fans show strongest brand affinity for Charlotte, North Carolina (31.55×), Ira! (31.12×), and Aruba (32.31×) over the country average.
Where do Ponytail fans live in Germany?
Ponytail fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,906), Bayern (reach 130,626), and Baden-Württemberg (reach 112,269). These three regions account for the largest share of the active audience.
What other brands do Ponytail fans also like?
Beyond Ponytail itself, the audience over-indexes on Ira! (31.12×), Aruba (32.31×), Mobile Hairdresser (38.13×), and Kate Winslet (8.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ponytail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.