Charlotte, North Carolina Audience in Germany

Charlotte, North Carolina has an estimated audience of 350,953 people in Germany. 60.8% are female, 39.2% are male, average age 37.6. Top brand affinities: Satire, German television comedy, Transfermarkt, Ponytail, College basketball.

Top brand affinities include Satire, German television comedy, Transfermarkt, with strongest over-indexing on Satire (8.45× the country average). Demographically, the Charlotte, North Carolina audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Community Orientation.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Charlotte, North Carolina fans

Demographic split for Charlotte, North Carolina audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age37.6
Estimated audience size350,953

Audience persona

The typical Charlotte, North Carolina fan in Germany is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Satire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Charlotte, North Carolina audience
BrandAffinityCategory
Satire8.45×Literature
German television comedy10.21×Movies & TV
Transfermarkt4.56×Sports
Ponytail14.02×Fashion & Accessoires
College basketball9.29×Sports
James Hunt20×Sports
Meagan Good34.63×Movies & TV
Canada3.24×Travel & Leisure
Rugby league5.2×Sports
Country rap5.7×Music & Radio
Western Union3.88×Business & Career
Real property4.32×Home & Garden
Jenson Button20×Sports
Jackie Stewart24.74×Sports
Allgäu5.05×Travel & Leisure
ESPN8.38×Movies & TV
Brewing4.29×Food & Beverages
Arnold Schwarzenegger5.25×Movies & TV
Creative Commons3.9×Technology & Electronics
Romanticism3.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Charlotte, North Carolina audience
TraitClusterScore
SustainabilityBALANCE1.53
Community OrientationOPEN1.36
PatriotismCONSERVATISM1.3
Design AffinityPREMIUM1.28
TraditionCONSERVATISM1.27
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Charlotte, North Carolina
CountryShare
United States66.8%
United Kingdom4.3%
France3.4%

See Charlotte, North Carolina audiences in other countries

More City audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Charlotte, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.