Olympique Lyonnais Audience in Germany
Olympique Lyonnais has an estimated audience of 387,962 people in Germany. 36.9% are female, 63.1% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Real Madrid C.F., Germany, F.C. Hansa Rostock, Borussia Dortmund, VfL Wolfsburg (women).
The average Olympique Lyonnais fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Real Madrid C.F., Germany, F.C. Hansa Rostock, with strongest over-indexing on Real Madrid C.F. (8.91× the country average). Demographically, the Olympique Lyonnais audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Olympique Lyonnais fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 31.4 |
| Estimated audience size | 387,962 |
Audience persona
The typical Olympique Lyonnais fan in Germany is more male, around 31.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Real Madrid C.F..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,422 | 1.24× |
| Baden-Württemberg | 81,238 | 1.19× |
| Bayern | 76,852 | 0.95× |
| Hessen | 60,771 | 1.59× |
| Niedersachsen | 49,010 | 1.01× |
| Berlin | 26,220 | 1.17× |
| Rheinland-Pfalz | 25,847 | 1.03× |
| Sachsen | 18,597 | 0.76× |
| Schleswig-Holstein | 15,786 | 0.88× |
| Hamburg | 14,235 | 1.26× |
| Brandenburg | 11,970 | 0.77× |
| Saarland | 8,726 | 1.42× |
| Sachsen-Anhalt | 8,538 | 0.66× |
| Thüringen | 8,211 | 0.64× |
| Mecklenburg-Vorpommern | 6,511 | 0.68× |
| Bremen | 4,588 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 8.91× | Sports |
| Germany | 4.3× | Travel & Leisure |
| F.C. Hansa Rostock | 10.54× | Sports |
| Borussia Dortmund | 3.31× | Sports |
| VfL Wolfsburg (women) | 14.28× | Sports |
| Marc-André ter Stegen | 18.14× | Sports |
| Europe | 3.81× | Travel & Leisure |
| UEFA Champions League | 4.15× | Sports |
| Transfermarkt | 4.97× | Sports |
| Memphis Depay | 59.79× | Sports |
| Paris Saint-Germain Féminines | 11.4× | Sports |
| Generic top-level domain | 9.32× | Technology & Electronics |
| FIFA World Cup | 3.29× | Sports |
| Cristiano Ronaldo | 7.03× | Sports |
| FC Barcelona | 4.46× | Sports |
| S.C. Braga | 41.03× | Sports |
| Rangers FC | 26.19× | Sports |
| TeamViewer | 13.1× | Technology & Electronics |
| A.C. Milan | 6.44× | Sports |
| Damascus | 7.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.88 |
| Risk Appetite | THRILL | 1.48 |
| Career Orientation | POWER | 1.48 |
| Convenience Orientation | PREMIUM | 1.48 |
| Social Media Usage | JOY | 1.31 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 44.6% |
| Brazil | 7.6% |
| United States | 3.8% |
See Olympique Lyonnais audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Olympique Lyonnais have in Germany?
Olympique Lyonnais has an estimated audience of 387,962 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Olympique Lyonnais fans?
36.9% of Olympique Lyonnais fans are female, 63.1% are male, with an average age of 31.4 years.
Which brands do Olympique Lyonnais fans like most?
Olympique Lyonnais fans show strongest brand affinity for Real Madrid C.F. (8.91×), Germany (4.3×), and F.C. Hansa Rostock (10.54×) over the country average.
Where do Olympique Lyonnais fans live in Germany?
Olympique Lyonnais fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,422), Baden-Württemberg (reach 81,238), and Bayern (reach 76,852). These three regions account for the largest share of the active audience.
What other brands do Olympique Lyonnais fans also like?
Beyond Olympique Lyonnais itself, the audience over-indexes on Germany (4.3×), F.C. Hansa Rostock (10.54×), Borussia Dortmund (3.31×), and VfL Wolfsburg (women) (14.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olympique Lyonnais. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.