Rascasse Audience Intelligence

Charlotte, North Carolina Audience in United States

A data profile of the people who buy, follow and care about Charlotte, North Carolina in United States — modelled from more than twelve digital signal sources. Charlotte, North Carolina has an estimated audience of 13,993,272 people in United States.

#41among City in United States#142among POI in United States#227in Travel & Leisure

The average Charlotte, North Carolina fan in United States is 42.5 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Texas, California.

Top brand affinities include Planet Fitness, Hobby Lobby, Chick-fil-A, with strongest over-indexing on Planet Fitness (1.65× the country average).

Demographically, the Charlotte, North Carolina audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Charlotte, North Carolina fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Charlotte, North Carolina profile in United States.

Audience size
14M
in United States
Gender
56.9%♀
43.1% male
Age
42.5
average years
Country rank
#2522
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Charlotte, North Carolina fans

56.9% are female, 43.1% are male, average age 42.5.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Charlotte, North Carolina audience in United States
MetricValue
Female56.9%
Male43.1%
Average age42.5
Estimated audience size13,993,272
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Charlotte, North Carolina audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

66.8%

of the worldwide Charlotte, North Carolina audience comes from United States.

Worldwide audience distribution share by country for Charlotte, North Carolina
CountryShare
United States66.8%
United Kingdom4.3%
France3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Charlotte, North Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Charlotte, North Carolina fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~4M9.39×
02South Carolina~900K4.07×
03Vermont~80K3.17×
04Michigan~500K1.35×
05Georgia~600K1.32×
06Virginia~400K1.19×
07Tennessee~300K1.19×
08Arkansas~100K0.99×
09Florida~900K0.92×
10Iowa~100K0.89×
11Washington, District of Columbia~40K0.89×
12West Virginia~60K0.88×
13New York~700K0.87×
14Illinois~400K0.82×
15Pennsylvania~400K0.78×
16Alabama~200K0.78×
17New Jersey~300K0.77×
18Maryland~200K0.77×
19Ohio~300K0.76×
20Texas~900K0.75×
21Kentucky~100K0.74×
22Delaware~30K0.74×
23Massachusetts~200K0.70×
24Connecticut~100K0.70×
25Maine~40K0.70×
26Indiana~200K0.69×
27Louisiana~100K0.68×
28Alaska~20K0.68×
29Wisconsin~100K0.67×
30Mississippi~80K0.66×
31Missouri~100K0.65×
32Kansas~70K0.65×
33Colorado~100K0.64×
34New Hampshire~40K0.64×
35Washington~200K0.63×
36Minnesota~100K0.63×
37Rhode Island~30K0.63×
38Nebraska~40K0.61×
39Oklahoma~90K0.60×
40Arizona~200K0.59×
41California~900K0.58×
42South Dakota~20K0.58×
43North Dakota~20K0.57×
44Montana~20K0.56×
45Nevada~70K0.55×
46Utah~70K0.55×
47Oregon~90K0.54×
48Idaho~40K0.53×
49New Mexico~40K0.51×
50Hawaii~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Charlotte, North Carolina, United States
0.50×1.00×9.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Charlotte, North Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Charlotte, North Carolina audience
#·InterestCategoryAffinity×
01Food LionShopping2.23×
02Diaper bagKids & Family2.15×
03Talk radioMusic & Radio2.11×
04NazarethTravel & Leisure2.07×
05Real propertyHome & Garden1.95×
06MeteorologyHome & Garden1.77×
07CBS SportsMovies & TV1.72×
08Planet FitnessSports1.65×
09Movie theaterMovies & TV1.64×
10DonationBusiness & Career1.60×
11DentistryBusiness & Career1.59×
12College basketballSports1.59×
13Bank of AmericaBusiness & Career1.57×
14PhilanthropyArts & Culture1.57×
15Golf ChannelSports1.57×
16Hobby LobbyHome & Garden1.55×
17Chick-fil-AFood & Beverages1.55×
18Ace HardwareHome & Garden1.53×
19Creative CommonsTechnology & Electronics1.53×
20TicketmasterTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Charlotte, North Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Charlotte, North Carolina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Early Adopter MentalityPOWER1.46×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Charlotte, North Carolina audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Quality AwarenessPREMIUM0.80×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Charlotte, North Carolina have in United States?

Charlotte, North Carolina has an estimated audience of 13,993,272 people in United States, concentrated in North Carolina and Texas.

02

What is the gender split and age of Charlotte, North Carolina fans?

56.9% of Charlotte, North Carolina fans are female, 43.1% are male, with an average age of 42.5 years.

03

Which brands do Charlotte, North Carolina fans like most?

Charlotte, North Carolina fans show strongest brand affinity for Planet Fitness (1.65×), Hobby Lobby (1.55×), and Chick-fil-A (1.55×) over the country average.

04

Where do Charlotte, North Carolina fans live in United States?

Charlotte, North Carolina fans in United States are most concentrated in North Carolina (reach ~4M), Texas (reach ~900K), and California (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Charlotte, North Carolina fans also like?

Beyond Charlotte, North Carolina itself, the audience over-indexes on Hobby Lobby (1.55×), Chick-fil-A (1.55×), Bank of America (1.57×), and Real property (1.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Charlotte, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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