Charlotte, North Carolina Audience in United States
Charlotte, North Carolina has an estimated audience of 13,993,272 people in United States. 56.9% are female, 43.1% are male, average age 42.5. Top brand affinities: Capital One, Google Maps, CarGurus, Aaron Rodgers, Indeed.com.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (17.37× the country average). Demographically, the Charlotte, North Carolina audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Extroversion.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Charlotte, North Carolina fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 42.5 |
| Estimated audience size | 13,993,272 |
Audience persona
The typical Charlotte, North Carolina fan in United States is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 17.37× | Business & Career |
| Google Maps | 13.17× | Internet & Social Media |
| CarGurus | 17.79× | Cars & Mobility |
| Aaron Rodgers | 16.91× | Sports |
| Indeed.com | 9.36× | Business & Career |
| AccuWeather | 14.11× | Home & Garden |
| Circle K | 15.23× | Shopping |
| Diane Keaton | 12.05× | Movies & TV |
| Bruce Willis | 13.46× | Movies & TV |
| DeviantArt | 12.34× | Internet & Social Media |
| Google News | 10.13× | News |
| Luka Dončić | 18.38× | Sports |
| Enterprise Rent-A-Car | 10.18× | Cars & Mobility |
| Kendra Scott | 17.15× | Fashion & Accessoires |
| Khan Academy | 12.9× | Business & Career |
| Billy Bob Thornton | 13.4× | Movies & TV |
| Catherine Zeta-Jones | 17.39× | Movies & TV |
| Matthew McConaughey | 13.27× | Movies & TV |
| Beetlejuice | 6.99× | Movies & TV |
| Clint Eastwood | 12.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| Extroversion | THRILL | 1.23 |
| Family Orientation | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.15 |
| Indulgence | JOY | 1.14 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.8% |
| United Kingdom | 4.3% |
| France | 3.4% |
See Charlotte, North Carolina audiences in other countries
- Charlotte, North Carolina — Germany
- Charlotte, North Carolina — United Kingdom
- Charlotte, North Carolina — France
- Charlotte, North Carolina — Italy
- Charlotte, North Carolina — Spain
- Charlotte, North Carolina — Brazil
- Charlotte, North Carolina — Japan
- Charlotte, North Carolina — South Korea
- Charlotte, North Carolina — India
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Charlotte, North Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.