Meteorology Audience in United States

Meteorology logo

Meteorology has an estimated audience of 25,850,971 people in United States. 58.7% are female, 41.3% are male, average age 43.6. Top regions: Texas, California, Florida. Top brand affinities: AccuWeather, Temperature, Climate, NBC, United States.

The average Meteorology fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AccuWeather, Temperature, Climate, with strongest over-indexing on AccuWeather (5.71× the country average). Demographically, the Meteorology audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Field of study

Demographics of Meteorology fans

Demographic split for Meteorology audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.6
Estimated audience size25,850,971

Audience persona

The typical Meteorology fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Meteorology in United States
RegionReachAffinity
Texas2,603,9131.17×
California2,344,8410.82×
Florida2,238,9391.28×
New York1,315,3190.91×
Georgia965,9411.21×
North Carolina944,0271.21×
Illinois840,1600.98×
Pennsylvania814,3190.94×
Ohio765,3520.96×
Virginia712,7781.13×
Michigan643,6750.95×
Tennessee598,7721.15×
New Jersey561,2110.85×
Indiana516,5311.09×
Missouri464,3631.11×
Washington458,4950.88×
Oklahoma456,8941.59×
Arizona427,2000.81×
Maryland416,5420.94×
Louisiana415,6741.25×
Massachusetts412,4930.81×
South Carolina407,6591.05×
Alabama396,2041.1×
Kentucky378,5721.17×
Wisconsin354,0960.91×
Minnesota346,1400.93×
Colorado333,4910.82×
Mississippi294,2371.38×
Arkansas287,9501.35×
Kansas250,3611.23×
Connecticut227,3710.88×
Iowa226,5221.06×
Oregon225,9580.76×
Nevada186,6200.75×
Utah173,1480.75×
New Mexico153,4941.18×
Nebraska149,6341.15×
West Virginia138,0321.15×
Montana102,3011.43×
Hawaii95,5750.86×
Idaho88,6560.68×
New Hampshire86,0940.85×
Maine80,3250.87×
Washington, District of Columbia75,1770.97×
Rhode Island62,2740.76×
Delaware59,0650.83×
North Dakota53,8321.01×
South Dakota49,3290.83×
Alaska44,6330.81×
Vermont34,6980.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meteorology audience
BrandAffinityCategory
AccuWeather5.71×Home & Garden
Temperature3.9×Health
Climate3.79×Politics & Society
NBC2.03×Movies & TV
United States1.6×Travel & Leisure
Current events1.65×Arts & Culture
Weather Underground (weather service)6.94×Home & Garden
U.S. state1.81×Travel & Leisure
News broadcasting2.11×Business & Career
Televisions1.65×Technology & Electronics
Photography1.55×Arts & Culture
Television station2.24×Movies & TV
MSN2.14×News
CBS2.08×Movies & TV
All-news radio2.74×Music & Radio
Weather2.41×Home & Garden
Pinterest1.77×Internet & Social Media
Broadcasting1.96×Movies & TV
Rock music1.56×Music & Radio
Nature1.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meteorology audience
TraitClusterScore
Community OrientationOPEN1.16
ExtroversionTHRILL1.14
IndividualismJOY1.11
DIY MentalityTHRILL1.1
Family OrientationCONSERVATISM1.1
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Meteorology
CountryShare
United States27.8%
Mozambique14.0%
Italy8.2%

See Meteorology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Meteorology have in United States?

Meteorology has an estimated audience of 25,850,971 people in United States, concentrated in Texas and California.

What is the gender split and age of Meteorology fans?

58.7% of Meteorology fans are female, 41.3% are male, with an average age of 43.6 years.

Which brands do Meteorology fans like most?

Meteorology fans show strongest brand affinity for AccuWeather (5.71×), Temperature (3.9×), and Climate (3.79×) over the country average.

Where do Meteorology fans live in United States?

Meteorology fans in United States are most concentrated in Texas (reach 2,603,913), California (reach 2,344,841), and Florida (reach 2,238,939). These three regions account for the largest share of the active audience.

What other brands do Meteorology fans also like?

Beyond Meteorology itself, the audience over-indexes on Temperature (3.9×), Climate (3.79×), NBC (2.03×), and United States (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Meteorology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.