Rascasse Audience Intelligence

Meteorology Audience in United States

A data profile of the people who buy, follow and care about Meteorology in United States — modelled from more than twelve digital signal sources. Meteorology has an estimated audience of 25,850,971 people in United States.

#59among Field of study in United States#796among Topic in United States#85in Home & Garden

The average Meteorology fan in United States is 43.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AccuWeather, Temperature, Climate, with strongest over-indexing on AccuWeather (5.71× the country average).

Demographically, the Meteorology audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meteorology fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for AccuWeather.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meteorology profile in United States.

Audience size
25.9M
in United States
Gender
58.7%♀
41.3% male
Age
43.6
average years
Country rank
#1169
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meteorology fans

58.7% are female, 41.3% are male, average age 43.6.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Meteorology audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.6
Estimated audience size25,850,971
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Meteorology audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Meteorology audience comes from United States.

Worldwide audience distribution share by country for Meteorology
CountryShare
United States27.8%
Mozambique14.0%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meteorology audience in United States is strongest.

Fig. 05

Top regions by affinity

Meteorology fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~400K1.52×
02Mississippi~300K1.39×
03North Carolina~1M1.29×
04Montana~90K1.29×
05Arkansas~300K1.24×
06Kansas~300K1.24×
07Georgia~1M1.21×
08New Mexico~200K1.21×
09Alabama~400K1.20×
10West Virginia~100K1.20×
11Indiana~600K1.19×
12Louisiana~400K1.18×
13Kentucky~400K1.18×
14Florida~2M1.14×
15Nebraska~100K1.14×
16Missouri~500K1.11×
17South Carolina~400K1.11×
18Texas~2.5M1.10×
19Virginia~700K1.10×
20South Dakota~70K1.10×
21North Dakota~60K1.10×
22Iowa~200K1.05×
23Tennessee~500K1.04×
24Illinois~900K1.01×
25Pennsylvania~900K0.99×
26Michigan~600K0.96×
27Ohio~700K0.94×
28Delaware~70K0.94×
29Minnesota~300K0.93×
30Wisconsin~400K0.91×
31Maryland~400K0.90×
32Hawaii~100K0.89×
33Maine~80K0.88×
34Alaska~50K0.88×
35New Jersey~600K0.87×
36Connecticut~200K0.87×
37Washington, District of Columbia~70K0.87×
38New York~1M0.86×
39Vermont~40K0.85×
40New Hampshire~90K0.84×
41Idaho~100K0.82×
42Rhode Island~70K0.82×
43Arizona~400K0.79×
44Washington~400K0.78×
45Massachusetts~400K0.78×
46California~2M0.77×
47Colorado~300K0.77×
48Utah~200K0.75×
49Oregon~200K0.72×
50Nevada~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Meteorology, United States
0.72×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meteorology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meteorology audience
#·InterestCategoryAffinity×
01Weather Underground (weather service)Home & Garden6.94×
02AccuWeatherHome & Garden5.71×
03TemperatureHealth3.90×
04ClimatePolitics & Society3.79×
05All-news radioMusic & Radio2.74×
06WeatherHome & Garden2.41×
07Television stationMovies & TV2.24×
08MSNNews2.14×
09News broadcastingBusiness & Career2.11×
10CBSMovies & TV2.08×
11NBCMovies & TV2.03×
12BroadcastingMovies & TV1.96×
13U.S. stateTravel & Leisure1.81×
14PinterestInternet & Social Media1.77×
15Current eventsArts & Culture1.65×
16TelevisionsTechnology & Electronics1.65×
17NatureHome & Garden1.62×
18United StatesTravel & Leisure1.60×
19Rock musicMusic & Radio1.56×
20PhotographyArts & Culture1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meteorology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meteorology audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.57×
DIY MentalityTHRILL1.56×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meteorology audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Healthy LifestyleBALANCE1.01×
Urban LifestyleOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meteorology have in United States?

Meteorology has an estimated audience of 25,850,971 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Meteorology fans?

58.7% of Meteorology fans are female, 41.3% are male, with an average age of 43.6 years.

03

Which brands do Meteorology fans like most?

Meteorology fans show strongest brand affinity for AccuWeather (5.71×), Temperature (3.9×), and Climate (3.79×) over the country average.

04

Where do Meteorology fans live in United States?

Meteorology fans in United States are most concentrated in Texas (reach ~2.5M), California (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Meteorology fans also like?

Beyond Meteorology itself, the audience over-indexes on Temperature (3.9×), Climate (3.79×), NBC (2.03×), and Weather Underground (weather service) (6.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Meteorology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meteorology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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