Rascasse Audience Intelligence

Weather Underground (weather service) Target Market in United States

A data profile of the people who buy, follow and care about Weather Underground (weather service) in United States — modelled from more than twelve digital signal sources. Weather Underground (weather service) has an estimated audience of 7,227,804 people in United States.

#510among Brand in United States#351in Home & Garden

The average Weather Underground (weather service) fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include AccuWeather, Weather radar, New York Post, with strongest over-indexing on AccuWeather (15.43× the country average).

Demographically, the Weather Underground (weather service) audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weather Underground (weather service) fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for AccuWeather.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weather Underground (weather service) profile in United States.

Audience size
7.2M
in United States
Gender
54.6%♀
45.4% male
Age
41.5
average years
Country rank
#4888
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Weather Underground (weather service)

54.6% are female, 45.4% are male, average age 41.5.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Weather Underground (weather service) audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.5
Estimated audience size7,227,804
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Weather Underground (weather service) audience in United States
Age bracketShare%
16-1923%
20-2913%
30-3914%
40-4917%
50+33%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Weather Underground (weather service) audience comes from United States.

Worldwide audience distribution share by country for Weather Underground (weather service)
CountryShare
United States78.9%
Switzerland5.5%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weather Underground (weather service) audience in United States is strongest.

Fig. 05

Top regions by affinity

Weather Underground (weather service) customers by region in United States
#RegionReachAffinity×
01Vermont~40K3.64×
02Maine~70K2.70×
03Alaska~40K2.43×
04New Hampshire~70K2.39×
05Montana~40K2.06×
06Wyoming~20K1.84×
07Wisconsin~200K1.47×
08South Dakota~20K1.36×
09Colorado~100K1.34×
10Minnesota~100K1.27×
11Nebraska~40K1.25×
12Iowa~70K1.23×
13Oregon~100K1.21×
14Connecticut~80K1.14×
15North Dakota~20K1.14×
16Massachusetts~100K1.06×
17Virginia~200K1.04×
18Idaho~40K1.01×
19North Carolina~200K0.94×
20Louisiana~80K0.92×
21New Mexico~30K0.92×
22Pennsylvania~200K0.91×
23Rhode Island~20K0.91×
24Washington~100K0.90×
25West Virginia~30K0.90×
26Michigan~200K0.89×
27Kansas~50K0.86×
28Maryland~100K0.85×
29Delaware~20K0.85×
30Missouri~90K0.78×
31Mississippi~40K0.69×
32New Jersey~100K0.68×
33South Carolina~70K0.67×
34New York~300K0.65×
35Ohio~100K0.64×
36Indiana~80K0.61×
37Illinois~100K0.60×
38Arkansas~30K0.59×
39Florida~300K0.57×
40California~400K0.53×
41Tennessee~70K0.53×
42Alabama~50K0.49×
43Utah~30K0.46×
44Texas~300K0.45×
45Kentucky~40K0.44×
46Arizona~60K0.42×
47Oklahoma~30K0.42×
48Georgia~90K0.41×
49Nevada~30K0.39×
50Hawaii~10K0.34×
Fig. 06

Affinity by region

Affinity by region — Weather Underground (weather service), United States
0.34×1.00×3.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weather Underground (weather service) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weather Underground (weather service) audience
#·InterestCategoryAffinity×
01Weather radarHome & Garden48.86×
02BerghainMusic & Radio24.36×
03Medieval TimesMovies & TV23.97×
04American Cruise LinesTravel & Leisure22.59×
05Armageddon (1998 film)Movies & TV20.00×
06Face/OffMovies & TV20.00×
07Vera FarmigaMovies & TV16.25×
08AccuWeatherHome & Garden15.43×
09Punch-Drunk LoveMovies & TV14.97×
10Beverly Hills CopMovies & TV14.77×
11Julian CasablancasMusic & Radio14.75×
12New York PostNews10.82×
13Storm chasingTravel & Leisure9.07×
14Sarah Michelle GellarMovies & TV7.18×
15National Weather ServiceHome & Garden7.17×
16MeteorologyHome & Garden6.94×
17The Weather ChannelMovies & TV4.00×
18Drudge ReportSports3.82×
19Weather forecastingHome & Garden3.39×
20Scooby-DooMovies & TV3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weather Underground (weather service) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weather Underground (weather service) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
Community OrientationOPEN1.55×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weather Underground (weather service) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Weather Underground (weather service)'s target market in United States?

Weather Underground (weather service)'s target market in United States covers an estimated 7,227,804 people, concentrated in California and Florida.

02

What is the gender split and age of Weather Underground (weather service) customers?

54.6% of the Weather Underground (weather service) audience are female, 45.4% are male, with an average age of 41.5 years.

03

Which brands do Weather Underground (weather service) fans like most?

Weather Underground (weather service) fans show strongest brand affinity for AccuWeather (15.43×), Weather radar (48.86×), and New York Post (10.82×) over the country average.

04

Where do Weather Underground (weather service) fans live in United States?

Weather Underground (weather service) fans in United States are most concentrated in California (reach ~400K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Weather Underground (weather service) fans also like?

Beyond Weather Underground (weather service) itself, the audience over-indexes on Weather radar (48.86×), New York Post (10.82×), Medieval Times (23.97×), and Meteorology (6.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Weather Underground (weather service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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