Weather Underground (weather service) Audience in United States

Weather Underground (weather service) logo

Weather Underground (weather service) has an estimated audience of 6,940,462 people in United States. 54.6% are female, 45.4% are male, average age 41.5. Top regions: California, Florida, Texas. Top brand affinities: Corona (band), Theocracy, UK garage, Kenosha, Wisconsin, Home construction.

The average Weather Underground (weather service) fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Corona (band), Theocracy, UK garage, with strongest over-indexing on Corona (band) (19.24× the country average). Demographically, the Weather Underground (weather service) audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Weather Underground (weather service) fans

Demographic split for Weather Underground (weather service) audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.5
Estimated audience size6,940,462

Audience persona

The typical Weather Underground (weather service) fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Corona (band).

Top regions in United States

Top regions ranked by reach for Weather Underground (weather service) in United States
RegionReachAffinity
California432,9020.57×
Florida319,9560.68×
Texas310,9530.52×
New York254,8310.66×
Pennsylvania206,2060.88×
North Carolina203,0460.97×
Virginia178,2631.05×
Michigan159,7100.88×
Colorado158,3291.45×
Wisconsin156,5291.5×
Ohio146,9520.69×
Illinois144,3250.62×
Massachusetts139,0721.02×
Washington138,3430.99×
Minnesota130,8331.32×
New Jersey114,9970.65×
Oregon103,2121.3×
Georgia100,4580.47×
Maryland99,8290.84×
Louisiana97,5891.09×
Missouri91,0750.81×
Indiana79,6440.63×
South Carolina77,9760.75×
Tennessee77,2040.55×
Connecticut74,0521.06×
Iowa71,1111.24×
Maine63,3042.55×
Arizona61,9640.44×
New Hampshire60,7422.22×
Alabama52,6840.54×
Kansas48,2970.88×
Nebraska45,7461.31×
Mississippi44,3050.77×
Kentucky40,5950.47×
Montana39,9062.07×
Vermont39,8603.27×
Idaho36,2751.04×
Arkansas34,5690.6×
Oklahoma33,3020.43×
New Mexico32,1950.92×
Alaska30,2722.04×
Utah29,7100.48×
West Virginia27,5850.85×
Nevada26,8180.4×
South Dakota20,3881.27×
Wyoming18,2891.78×
Rhode Island17,3980.79×
Delaware15,7050.82×
North Dakota15,4721.09×
Washington, District of Columbia9,5660.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weather Underground (weather service) audience
BrandAffinityCategory
Corona (band)19.24×Music & Radio
Theocracy20×Music & Radio
UK garage12.76×Music & Radio
Kenosha, Wisconsin23.16×Travel & Leisure
Home construction2×Home & Garden
Alaska1.89×Travel & Leisure
Pillow2.33×Home & Garden
Iwi21.54×
Pai gow20×Games
Nebraska Cornhuskers football2.93×Sports
JDSU2.28×Business & Career
Elsword11.57×Games
Stamp collecting3.28×Home & Garden
Nebraska1.83×Travel & Leisure
Giorgio A. Tsoukalos13.93×Literature
Wikia1.88×Internet & Social Media
Hipster5.1×Politics & Society
ICF International20.68×Business & Career
Building envelope4.98×Home & Garden
Home staging2.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weather Underground (weather service) audience
TraitClusterScore
PatriotismCONSERVATISM1.87
Community OrientationOPEN1.46
Quality AwarenessPREMIUM1.32
SpiritualityBALANCE1.31
DIY MentalityTHRILL1.31
TraditionCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Weather Underground (weather service)
CountryShare
United States82.0%
Switzerland5.9%
Canada0.8%

See Weather Underground (weather service) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Weather Underground (weather service) have in United States?

Weather Underground (weather service) has an estimated audience of 6,940,462 people in United States, concentrated in California and Florida.

What is the gender split and age of Weather Underground (weather service) fans?

54.6% of Weather Underground (weather service) fans are female, 45.4% are male, with an average age of 41.5 years.

Which brands do Weather Underground (weather service) fans like most?

Weather Underground (weather service) fans show strongest brand affinity for Corona (band) (19.24×), Theocracy (20×), and UK garage (12.76×) over the country average.

Where do Weather Underground (weather service) fans live in United States?

Weather Underground (weather service) fans in United States are most concentrated in California (reach 432,902), Florida (reach 319,956), and Texas (reach 310,953). These three regions account for the largest share of the active audience.

What other brands do Weather Underground (weather service) fans also like?

Beyond Weather Underground (weather service) itself, the audience over-indexes on Theocracy (20×), UK garage (12.76×), Kenosha, Wisconsin (23.16×), and Home construction (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weather Underground (weather service). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.