Rascasse Audience Intelligence

Medieval Times Target Market in United States

Medieval Times has an estimated audience of 3.6M people in United States.

#993among brands in United States#1147in Movies & TV

The average Medieval Times fan in United States is 44.2 years old, more female, and lives primarily in California.

Most fans live in California, Illinois, Texas.

Top affinities include Brad Maddox, World Snooker Championship, Team Fortress Classic, with strongest over-indexing on Brad Maddox (68.08× the country average).

Demographically, the Medieval Times audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Extroversion.

The typical Medieval Times fan in United States is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Brad Maddox.

Category: Movies & TV · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
67.0%♀
33.0% male
Age
44.2
average years
Country rank
#8990
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Medieval Times

67.0% are female, 33.0% are male, average age 44.2.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Medieval Times audience in United States
MetricValue
Female67.0%
Male33.0%
Average age44.2
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Medieval Times audience in United States
Age bracketShare%
16-249%
25-3416%
35-4423%
45-5426%
55+27%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Medieval Times audience comes from United States.

Worldwide audience distribution share by country for Medieval Times
CountryShare
United States74.0%
Canada7.7%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Medieval Times customers by region in United States
#RegionReachAffinity×
01Illinois~400K2.86×
02New Jersey~200K2.49×
03Arizona~200K2.48×
04Maryland~200K2.30×
05California~800K1.94×
06Georgia~200K1.81×
07South Carolina~100K1.81×
08Texas~400K1.58×
09Delaware~20K1.44×
10New York~300K1.37×
11Florida~300K1.36×
12Washington, District of Columbia~10K1.35×
13Indiana~90K1.24×
14Wisconsin~80K1.22×
15Virginia~100K1.17×
16Pennsylvania~200K1.14×
17Oklahoma~40K1.03×
18Connecticut~40K0.99×
19North Carolina~100K0.89×
20West Virginia~20K0.89×
21Iowa~30K0.79×
22Michigan~80K0.76×
23Colorado~50K0.74×
24New Mexico~20K0.73×
25Arkansas~20K0.71×
26Vermont~5K0.71×
27Tennessee~50K0.70×
28Alabama~40K0.70×
29Kentucky~30K0.70×
30Oregon~30K0.70×
31New Hampshire~10K0.70×
32Ohio~90K0.67×
33Utah~20K0.67×
34Idaho~10K0.66×
35Washington~50K0.65×
36Missouri~40K0.65×
37Louisiana~30K0.65×
38Rhode Island~8K0.65×
39Maine~9K0.64×
40Nevada~20K0.63×
41Kansas~20K0.63×
42Massachusetts~50K0.60×
43Nebraska~10K0.60×
44South Dakota~6K0.58×
45Alaska~4K0.58×
46Minnesota~40K0.57×
47Montana~7K0.57×
48North Dakota~5K0.56×
49Mississippi~20K0.54×
50Hawaii~8K0.49×
Fig. 06

Affinity by region

Affinity by region — Medieval Times, United States
0.49×1.00×2.86×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Medieval Times audience vs. the country average
#·InterestCategoryAffinity×
01Brad MaddoxSports68.08×
02World Snooker ChampionshipSports66.68×
03Team Fortress ClassicGames61.54×
04HebeHome & Garden42.80×
05Engineering drawingBusiness & Career40.25×
06Merci (company)Food & Beverages37.75×
07The Three Musketeers (2011 film)Movies & TV34.03×
08BEEF MagazineFood & Beverages33.50×
09The SettlersGames30.46×
10Weather Underground (weather service)Home & Garden23.97×
11Acid technoMusic & Radio22.75×
12FarrierPets & Animals10.50×
13Riding horsePets & Animals10.40×
14Amateur sportsSports9.26×
15Western lifestyleFashion & Accessoires9.21×
16Baseball fieldSports8.28×
17EmojiTechnology & Electronics7.53×
18Dining roomHome & Garden3.83×
19ComposerMusic & Radio2.93×
20ChairHome & Garden1.97×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Medieval Times audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Medieval Times audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
ExtroversionTHRILL1.32×
Quality AwarenessPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Medieval Times audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
PatriotismCONSERVATISM0.98×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Medieval Times over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/medieval-times-42541” · Methodology