Rascasse Audience Intelligence

Medieval Times Target Market in United States

A data profile of the people who buy, follow and care about Medieval Times in United States — modelled from more than twelve digital signal sources. Medieval Times has an estimated audience of 3,889,956 people in United States.

#844among Brand in United States#927in Movies & TV

The average Medieval Times fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Weather Underground (weather service), Hebe, Engineering drawing, with strongest over-indexing on Weather Underground (weather service) (23.97× the country average).

Demographically, the Medieval Times audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medieval Times fan in United States is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Weather Underground (weather service).

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medieval Times profile in United States.

Audience size
3.9M
in United States
Gender
67.0%♀
33.0% male
Age
43.5
average years
Country rank
#8216
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Medieval Times

67.0% are female, 33.0% are male, average age 43.5.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Medieval Times audience in United States
MetricValue
Female67.0%
Male33.0%
Average age43.5
Estimated audience size3,889,956
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Medieval Times audience in United States
Age bracketShare%
16-199%
20-2916%
30-3923%
40-4926%
50+27%
Fig. 04

Worldwide distribution

70.4%

of the worldwide Medieval Times audience comes from United States.

Worldwide audience distribution share by country for Medieval Times
CountryShare
United States70.4%
Canada7.7%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medieval Times audience in United States is strongest.

Fig. 05

Top regions by affinity

Medieval Times customers by region in United States
#RegionReachAffinity×
01Illinois~400K2.86×
02New Jersey~200K2.49×
03Arizona~200K2.48×
04Maryland~200K2.30×
05California~800K1.94×
06Georgia~200K1.81×
07South Carolina~100K1.81×
08Texas~500K1.58×
09Delaware~20K1.44×
10New York~300K1.37×
11Florida~400K1.36×
12Washington, District of Columbia~20K1.35×
13Indiana~90K1.24×
14Wisconsin~70K1.22×
15Virginia~100K1.17×
16Pennsylvania~100K1.14×
17Oklahoma~40K1.03×
18Connecticut~40K0.99×
19North Carolina~100K0.89×
20West Virginia~20K0.89×
21Iowa~20K0.79×
22Michigan~80K0.76×
23Colorado~40K0.74×
24New Mexico~10K0.73×
25Arkansas~20K0.71×
26Vermont~5K0.71×
27Tennessee~50K0.70×
28Alabama~40K0.70×
29Kentucky~30K0.70×
30Oregon~30K0.70×
31New Hampshire~10K0.70×
32Ohio~80K0.67×
33Utah~20K0.67×
34Idaho~10K0.66×
35Washington~50K0.65×
36Missouri~40K0.65×
37Louisiana~30K0.65×
38Rhode Island~8K0.65×
39Maine~9K0.64×
40Nevada~20K0.63×
41Kansas~20K0.63×
42Massachusetts~50K0.60×
43Nebraska~10K0.60×
44South Dakota~5K0.58×
45Alaska~5K0.58×
46Minnesota~30K0.57×
47Montana~6K0.57×
48North Dakota~4K0.56×
49Mississippi~20K0.54×
50Hawaii~8K0.49×
Fig. 06

Affinity by region

Affinity by region — Medieval Times, United States
0.49×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medieval Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medieval Times audience
#·InterestCategoryAffinity×
01Brad MaddoxSports68.08×
02World Snooker ChampionshipSports66.68×
03Team Fortress ClassicGames61.54×
04HebeHome & Garden42.80×
05Engineering drawingBusiness & Career40.25×
06Merci (company)Food & Beverages37.75×
07The Three Musketeers (2011 film)Movies & TV34.03×
08BEEF MagazineFood & Beverages33.50×
09The SettlersGames30.46×
10Weather Underground (weather service)Home & Garden23.97×
11Acid technoMusic & Radio22.75×
12FarrierPets & Animals10.50×
13Riding horsePets & Animals10.40×
14Amateur sportsSports9.26×
15Western lifestyleFashion & Accessoires9.21×
16Baseball fieldSports8.28×
17EmojiTechnology & Electronics7.53×
18Dining roomHome & Garden3.83×
19ChairHome & Garden1.97×
20Macy'sShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medieval Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medieval Times audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
ExtroversionTHRILL1.32×
Quality AwarenessPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medieval Times audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
PatriotismCONSERVATISM0.98×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Medieval Times's target market in United States?

Medieval Times's target market in United States covers an estimated 3,889,956 people, concentrated in California and Texas.

02

What is the gender split and age of Medieval Times customers?

67.0% of the Medieval Times audience are female, 33.0% are male, with an average age of 43.5 years.

03

Which brands do Medieval Times fans like most?

Medieval Times fans show strongest brand affinity for Weather Underground (weather service) (23.97×), Hebe (42.8×), and Engineering drawing (40.25×) over the country average.

04

Where do Medieval Times fans live in United States?

Medieval Times fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Illinois (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Medieval Times fans also like?

Beyond Medieval Times itself, the audience over-indexes on Hebe (42.8×), Engineering drawing (40.25×), World Snooker Championship (66.68×), and Brad Maddox (68.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Medieval Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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