Temperature Audience in United States

Temperature logo

Temperature has an estimated audience of 38,246,143 people in United States. 55.8% are female, 44.2% are male, average age 44.1. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Temperature fan in United States is 44.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.62× the country average). Demographically, the Temperature audience skews more female with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Temperature fans

Demographic split for Temperature audience in United States
MetricValue
Female55.8%
Male44.2%
Average age44.1
Estimated audience size38,246,143

Audience persona

The typical Temperature fan in United States is more female, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Temperature in United States
RegionReachAffinity
Texas3,205,5760.97×
California2,737,5900.65×
Florida2,495,1910.96×
New York2,429,6721.14×
Ohio1,632,2211.39×
Illinois1,400,1501.1×
Pennsylvania1,363,9741.06×
Georgia1,240,0531.05×
North Carolina1,152,6201×
New Jersey1,123,0811.15×
Michigan1,098,4701.1×
Indiana1,023,4681.46×
Virginia957,5791.03×
Alabama932,8691.75×
Missouri881,0151.43×
Tennessee851,3031.11×
Massachusetts836,5551.11×
Arizona715,4370.92×
Minnesota703,2961.28×
Maryland671,1371.02×
Wisconsin665,8461.16×
South Carolina618,9811.08×
Kentucky582,3571.21×
Oklahoma573,0821.35×
Washington552,9410.72×
Colorado537,4520.89×
Louisiana520,6791.06×
Iowa403,8821.28×
Kansas397,8601.32×
Arkansas372,6801.18×
Mississippi330,5171.05×
Connecticut327,8470.85×
Oregon324,9180.74×
Utah267,6840.78×
Nevada258,4080.7×
Nebraska197,5721.03×
New Mexico163,4090.85×
West Virginia159,9830.9×
Idaho157,4270.82×
Maine130,3630.95×
New Hampshire125,4790.83×
Rhode Island123,5771.02×
South Dakota90,1111.02×
Delaware84,5790.8×
Washington, District of Columbia79,9050.7×
Hawaii69,5360.42×
North Dakota67,8510.86×
Montana66,3410.63×
Alaska58,6470.72×
Vermont51,1000.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Temperature audience
BrandAffinityCategory
Goop14.62×Internet & Social Media
Governor of Michigan16.89×Politics & Society
Vocal harmony9.76×Music & Radio
Grinch8.36×Movies & TV
Wok12.03×Food & Beverages
Google Home10.58×Technology & Electronics
headspace14.82×Health
Hibachi12.41×Food & Beverages
Cherish (group)16.2×Music & Radio
Grace Slick12.93×Music & Radio
Fairy godmother10.76×Literature
Hipster13.62×Politics & Society
No Escape (1994 film)14.14×Movies & TV
Israel2.47×Travel & Leisure
TV Fanatic12.35×Movies & TV
El Paso County, Colorado14.86×Travel & Leisure
Kikar HaShabbat18.03×News
Guitarist (magazine)12.3×Music & Radio
La Jolla9.57×Travel & Leisure
Mathcore8.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Temperature audience
TraitClusterScore
DIY MentalityTHRILL1.33
ExtroversionTHRILL1.2
Quality AwarenessPREMIUM1.18
SustainabilityBALANCE1.17
IndividualismJOY1.16
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Temperature
CountryShare
United States24.7%
Italy6.1%
United Kingdom5.9%

See Temperature audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Temperature have in United States?

Temperature has an estimated audience of 38,246,143 people in United States, concentrated in Texas and California.

What is the gender split and age of Temperature fans?

55.8% of Temperature fans are female, 44.2% are male, with an average age of 44.1 years.

Which brands do Temperature fans like most?

Temperature fans show strongest brand affinity for Goop (14.62×), Governor of Michigan (16.89×), and Vocal harmony (9.76×) over the country average.

Where do Temperature fans live in United States?

Temperature fans in United States are most concentrated in Texas (reach 3,205,576), California (reach 2,737,590), and Florida (reach 2,495,191). These three regions account for the largest share of the active audience.

What other brands do Temperature fans also like?

Beyond Temperature itself, the audience over-indexes on Governor of Michigan (16.89×), Vocal harmony (9.76×), Grinch (8.36×), and Wok (12.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.