Rascasse Audience Intelligence

Temperature Audience in United States

A data profile of the people who buy, follow and care about Temperature in United States — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 38,246,143 people in United States.

#439among Topic in United States#21in Health

The average Temperature fan in United States is 44.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Meteorology, MSN, Air conditioning, with strongest over-indexing on Meteorology (3.9× the country average).

Demographically, the Temperature audience skews more female with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Temperature fan in United States is more female, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Meteorology.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Temperature profile in United States.

Audience size
38.2M
in United States
Gender
55.8%♀
44.2% male
Age
44.1
average years
Country rank
#615
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Temperature fans

55.8% are female, 44.2% are male, average age 44.1.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Temperature audience in United States
MetricValue
Female55.8%
Male44.2%
Average age44.1
Estimated audience size38,246,143
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Temperature audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4924%
50+31%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Temperature audience comes from United States.

Worldwide audience distribution share by country for Temperature
CountryShare
United States24.7%
Italy6.1%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Temperature audience in United States is strongest.

Fig. 05

Top regions by affinity

Temperature fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~800K1.50×
02Indiana~1M1.44×
03Missouri~900K1.41×
04Ohio~1.5M1.39×
05Oklahoma~600K1.33×
06Kansas~400K1.31×
07Minnesota~700K1.29×
08Kentucky~600K1.29×
09Iowa~400K1.29×
10Arkansas~400K1.22×
11New Jersey~1M1.19×
12Massachusetts~900K1.15×
13Wisconsin~700K1.15×
14Louisiana~600K1.12×
15Rhode Island~100K1.11×
16New York~2.5M1.10×
17Tennessee~800K1.08×
18South Carolina~600K1.08×
19South Dakota~90K1.07×
20Michigan~1M1.06×
21Mississippi~300K1.06×
22Pennsylvania~1.5M1.05×
23Illinois~1.5M1.04×
24Nebraska~200K1.04×
25Georgia~1M1.03×
26Virginia~1M1.03×
27North Dakota~80K1.03×
28Maryland~700K1.01×
29Florida~2.5M1.00×
30North Carolina~1M1.00×
31Maine~100K0.99×
32West Virginia~200K0.97×
33New Hampshire~100K0.93×
34Texas~3M0.91×
35Connecticut~300K0.88×
36Arizona~700K0.86×
37New Mexico~200K0.85×
38Delaware~90K0.84×
39Vermont~60K0.84×
40Colorado~500K0.83×
41Idaho~200K0.80×
42Utah~300K0.75×
43Alaska~60K0.74×
44Oregon~300K0.73×
45Washington, District of Columbia~80K0.67×
46Washington~500K0.66×
47Nevada~200K0.66×
48Montana~70K0.64×
49California~2.5M0.59×
50Hawaii~70K0.42×
Fig. 06

Affinity by region

Affinity by region — Temperature, United States
0.42×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Temperature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Temperature audience
#·InterestCategoryAffinity×
01Heat pumpHome & Garden4.08×
02MeteorologyHome & Garden3.90×
03CutleryHome & Garden2.77×
04Air conditioningTechnology & Electronics2.15×
05Diaper bagKids & Family2.10×
06Made in USABusiness & Career2.01×
07Real propertyHome & Garden1.98×
08Microwave ovenHome & Garden1.81×
09CabinetryHome & Garden1.72×
10NASDAQBusiness & Career1.71×
11InnovationBusiness & Career1.68×
12Hardware storeHome & Garden1.67×
13BiologyHealth1.66×
14MetaphysicsBusiness & Career1.62×
15LodgingTravel & Leisure1.59×
16WeatherHome & Garden1.58×
17MSNNews1.57×
18GeneticsKids & Family1.56×
19Planet FitnessSports1.53×
20LivestockPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Temperature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Temperature audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.32×
Community OrientationOPEN1.28×
PatriotismCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Temperature audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Social Media UsageJOY0.87×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Temperature have in United States?

Temperature has an estimated audience of 38,246,143 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Temperature fans?

55.8% of Temperature fans are female, 44.2% are male, with an average age of 44.1 years.

03

Which brands do Temperature fans like most?

Temperature fans show strongest brand affinity for Meteorology (3.9×), MSN (1.57×), and Air conditioning (2.15×) over the country average.

04

Where do Temperature fans live in United States?

Temperature fans in United States are most concentrated in Texas (reach ~3M), Florida (reach ~2.5M), and California (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Temperature fans also like?

Beyond Temperature itself, the audience over-indexes on MSN (1.57×), Air conditioning (2.15×), Planet Fitness (1.53×), and Livestock (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Temperature audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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