Temperature Audience in Italy
Temperature has an estimated audience of 9,510,489 people in Italy. 55.8% are female, 44.2% are male, average age 46.9. Top brand affinities: Horoscope, Progressive rock, Instant messaging, Weather, Pillow.
Top brand affinities include Horoscope, Progressive rock, Instant messaging, with strongest over-indexing on Horoscope (5.66× the country average). Demographically, the Temperature audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Category: Health · Type: Topic
Demographics of Temperature fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 46.9 |
| Estimated audience size | 9,510,489 |
Audience persona
The typical Temperature fan in Italy is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 5.66× | Health |
| Progressive rock | 4.29× | Music & Radio |
| Instant messaging | 2.97× | Internet & Social Media |
| Weather | 4.21× | Home & Garden |
| Pillow | 4.77× | Home & Garden |
| Dentistry | 3.75× | Business & Career |
| General practitioner | 3.41× | Health |
| Gazebo | 6.04× | Home & Garden |
| Slovenia | 2.29× | Travel & Leisure |
| Expert (company) | 2.71× | Shopping |
| Bars | 1.5× | Travel & Leisure |
| Rose | 3.4× | Home & Garden |
| Meat | 1.75× | Food & Beverages |
| Voucher | 2.42× | Shopping |
| Tattoos | 1.54× | Fashion & Accessoires |
| Borsa Italiana | 1.53× | Business & Career |
| corriere dello sport | 1.63× | Sports |
| Google Maps | 1.52× | Internet & Social Media |
| AutoScout24 | 1.55× | Cars & Mobility |
| Futon | 3.42× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.3 |
| Patriotism | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.12 |
| Risk Appetite | THRILL | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| Sustainability | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
See Temperature audiences in other countries
More Health audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.