A data profile of the people who buy, follow and care about Temperature in Italy — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 9,510,489 people in Italy.
Temperature has an estimated audience of 9,510,489 people in Italy. 55.8% are female, 44.2% are male, average age 46.9. Top brand affinities: WhatsApp, Wikipedia, Personal finance, Mediaset, Borsa Italiana.
Top brand affinities include WhatsApp, Wikipedia, Personal finance, with strongest over-indexing on WhatsApp (1.96× the country average).
Demographically, the Temperature audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Temperature fan in Italy is more female, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Temperature profile in Italy.
55.8% are female, 44.2% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 46.9 |
| Estimated audience size | 9,510,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Temperature audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Temperature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.92× | ||
| 02 | Weather | Home & Garden | 2.61× | ||
| 03 | HVAC | Home & Garden | 2.51× | ||
| 04 | Satire | Literature | 2.41× | ||
| 05 | Champagne | Food & Beverages | 2.26× | ||
| 06 | Mediaset | Technology & Electronics | 2.22× | ||
| 07 | General practitioner | Health | 2.22× | ||
| 08 | Dentistry | Business & Career | 2.16× | ||
| 09 | Sustainable energy | Home & Garden | 1.99× | ||
| 10 | Internet & Social Media | 1.96× | |||
| 11 | Renewable energy | Business & Career | 1.86× | ||
| 12 | Genetics | Kids & Family | 1.75× | ||
| 13 | Innovation | Business & Career | 1.72× | ||
| 14 | Instant messaging | Internet & Social Media | 1.70× | ||
| 15 | Personal finance | Business & Career | 1.69× | ||
| 16 | Coop | Food & Beverages | 1.67× | ||
| 17 | Borsa Italiana | Business & Career | 1.66× | ||
| 18 | Milk | Food & Beverages | 1.66× | ||
| 19 | Volunteering | Politics & Society | 1.62× | ||
| 20 | Slovenia | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Community Orientation | OPEN | 1.33× | |
| Sustainability | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Extroversion | THRILL | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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