Temperature Audience in Germany
A data profile of the people who buy, follow and care about Temperature in Germany — modelled from more than twelve digital signal sources. Temperature has an estimated audience of 3,914,799 people in Germany.
The average Temperature fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Weather forecasting, Meteorology, with strongest over-indexing on Nature (2.95× the country average).
Demographically, the Temperature audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Temperature fan in Germany is balanced, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Temperature profile in Germany.
Search interest · 12-month trend
Demographics of Temperature fans
53.0% are female, 47.0% are male, average age 43.4.
Gender split
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.4 |
| Estimated audience size | 3,914,799 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Temperature audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
Geography
Where the Temperature audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~100K | 1.31× | |
| 02 | Sachsen | ~200K | 1.25× | |
| 03 | Thüringen | ~100K | 1.19× | |
| 04 | Brandenburg | ~100K | 1.16× | |
| 05 | Niedersachsen | ~400K | 1.03× | |
| 06 | Rheinland-Pfalz | ~200K | 1.02× | |
| 07 | Berlin | ~200K | 1.02× | |
| 08 | Hessen | ~300K | 1.00× | |
| 09 | Saarland | ~50K | 0.99× | |
| 10 | Bayern | ~600K | 0.95× | |
| 11 | Bremen | ~30K | 0.95× | |
| 12 | Nordrhein-Westfalen | ~800K | 0.93× | |
| 13 | Schleswig-Holstein | ~100K | 0.91× | |
| 14 | Mecklenburg-Vorpommern | ~70K | 0.90× | |
| 15 | Baden-Württemberg | ~500K | 0.89× | |
| 16 | Hamburg | ~70K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Temperature audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brooklyn Museum | Arts & Culture | 11.41× | ||
| 02 | Weather forecasting | Home & Garden | 10.59× | ||
| 03 | Furnace | Home & Garden | 9.10× | ||
| 04 | Meteorology | Home & Garden | 8.18× | ||
| 05 | Central heating | Home & Garden | 6.94× | ||
| 06 | Drill bit | Home & Garden | 4.99× | ||
| 07 | Refrigerator | Home & Garden | 4.31× | ||
| 08 | Heat pump | Home & Garden | 4.31× | ||
| 09 | HVAC | Home & Garden | 4.19× | ||
| 10 | Nature | Home & Garden | 2.95× | ||
| 11 | Efficient energy use | Technology & Electronics | 2.72× | ||
| 12 | Wetter.com | Home & Garden | 2.67× | ||
| 13 | Vacations | Travel & Leisure | 2.61× | ||
| 14 | Solar energy | Home & Garden | 2.30× | ||
| 15 | Family | Kids & Family | 2.12× | ||
| 16 | Müller (company) | Food & Beverages | 2.09× | ||
| 17 | Technology & Electronics | 2.06× | |||
| 18 | Tagesschau | Movies & TV | 1.92× | ||
| 19 | Netto Marken-Discount | Shopping | 1.59× | ||
| 20 | Germany | Travel & Leisure | 1.52× |
Personality of the Temperature audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.92× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Patriotism | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Sports Activity | POWER | 0.76× | |
| Sustainability | BALANCE | 0.84× |
Frequently asked questions
How many fans does Temperature have in Germany?
Temperature has an estimated audience of 3,914,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Temperature fans?
53.0% of Temperature fans are female, 47.0% are male, with an average age of 43.4 years.
Which brands do Temperature fans like most?
Temperature fans show strongest brand affinity for Nature (2.95×), Weather forecasting (10.59×), and Meteorology (8.18×) over the country average.
Where do Temperature fans live in Germany?
Temperature fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Temperature fans also like?
Beyond Temperature itself, the audience over-indexes on Weather forecasting (10.59×), Meteorology (8.18×), Refrigerator (4.31×), and Family (2.12×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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