Temperature Audience in Germany
Temperature has an estimated audience of 3,914,799 people in Germany. 53.0% are female, 47.0% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Artistic inspiration, Stradivarius, Škoda Kodiaq, Women's empowerment.
The average Temperature fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Artistic inspiration, Stradivarius, with strongest over-indexing on Pillow (9.75× the country average). Demographically, the Temperature audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Temperature fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.4 |
| Estimated audience size | 3,914,799 |
Audience persona
The typical Temperature fan in Germany is balanced, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 818,996 | 0.96× |
| Bayern | 615,139 | 0.98× |
| Baden-Württemberg | 481,645 | 0.9× |
| Niedersachsen | 404,329 | 1.06× |
| Hessen | 271,612 | 0.91× |
| Sachsen | 250,182 | 1.3× |
| Rheinland-Pfalz | 199,565 | 1.02× |
| Brandenburg | 136,626 | 1.13× |
| Schleswig-Holstein | 134,814 | 0.96× |
| Sachsen-Anhalt | 134,412 | 1.33× |
| Berlin | 134,242 | 0.77× |
| Thüringen | 116,529 | 1.17× |
| Hamburg | 68,030 | 0.77× |
| Mecklenburg-Vorpommern | 60,279 | 0.81× |
| Saarland | 44,901 | 0.93× |
| Bremen | 34,027 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 9.75× | Home & Garden |
| Artistic inspiration | 2.19× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.26× | Cars & Mobility |
| Women's empowerment | 3.4× | Politics & Society |
| Este, Veneto | 1.95× | Travel & Leisure |
| Snow White (Fables) | 1.67× | Literature |
| Home Delivery | 1.95× | Food & Beverages |
| Corfu (regional unit) | 2.03× | Travel & Leisure |
| KLIX (AM) | 1.61× | Music & Radio |
| Esra Erol | 3.28× | Movies & TV |
| Keeper (password manager) | 2.37× | Technology & Electronics |
| MK | 1.53× | Music & Radio |
| Metamorphoses | 1.73× | Literature |
| Volvo V60 | 2.45× | Cars & Mobility |
| Theocracy | 5× | Music & Radio |
| Janitor | 2.98× | Home & Garden |
| Justice | 1.65× | Politics & Society |
| Hatten | 2.33× | Travel & Leisure |
| Glashütte | 1.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.63 |
| Patriotism | CONSERVATISM | 1.45 |
| Design Affinity | PREMIUM | 1.44 |
| Tradition | CONSERVATISM | 1.42 |
| DIY Mentality | THRILL | 1.41 |
| Convenience Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Italy | 6.1% |
| United Kingdom | 5.9% |
See Temperature audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Temperature have in Germany?
Temperature has an estimated audience of 3,914,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Temperature fans?
53.0% of Temperature fans are female, 47.0% are male, with an average age of 43.4 years.
Which brands do Temperature fans like most?
Temperature fans show strongest brand affinity for Pillow (9.75×), Artistic inspiration (2.19×), and Stradivarius (1.97×) over the country average.
Where do Temperature fans live in Germany?
Temperature fans in Germany are most concentrated in Nordrhein-Westfalen (reach 818,996), Bayern (reach 615,139), and Baden-Württemberg (reach 481,645). These three regions account for the largest share of the active audience.
What other brands do Temperature fans also like?
Beyond Temperature itself, the audience over-indexes on Artistic inspiration (2.19×), Stradivarius (1.97×), Škoda Kodiaq (2.26×), and Women's empowerment (3.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Temperature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.