Rascasse Audience Intelligence

Brooklyn Museum Audience in Germany

A data profile of the people who buy, follow and care about Brooklyn Museum in Germany — modelled from more than twelve digital signal sources. Brooklyn Museum has an estimated audience of 515,218 people in Germany.

#18among Museum in Germany#967among POI in Germany#133in Arts & Culture

The average Brooklyn Museum fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Temperature, Furnace, Fiber, with strongest over-indexing on Temperature (11.41× the country average).

Demographically, the Brooklyn Museum audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brooklyn Museum fan in Germany is more female, around 43.1 years old, with strong Creativity tendencies and a notable affinity for Temperature.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooklyn Museum profile in Germany.

Audience size
515K
in Germany
Gender
71.7%♀
28.3% male
Age
43.1
average years
Country rank
#11462
POI in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brooklyn Museum fans

71.7% are female, 28.3% are male, average age 43.1.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Brooklyn Museum audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age43.1
Estimated audience size515,218
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Brooklyn Museum audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3925%
40-4926%
50+24%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Brooklyn Museum audience comes from Germany.

Worldwide audience distribution share by country for Brooklyn Museum
CountryShare
Italy20.2%
United States20.2%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooklyn Museum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brooklyn Museum fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.83×
02Bremen~5K1.15×
03Schleswig-Holstein~20K1.05×
04Hessen~40K1.03×
05Hamburg~10K1.03×
06Thüringen~10K1.02×
07Saarland~6K1.01×
08Brandenburg~20K0.98×
09Bayern~80K0.96×
10Mecklenburg-Vorpommern~9K0.95×
11Nordrhein-Westfalen~100K0.92×
12Baden-Württemberg~60K0.91×
13Sachsen-Anhalt~10K0.91×
14Niedersachsen~40K0.87×
15Rheinland-Pfalz~20K0.85×
16Sachsen~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Brooklyn Museum, Germany
0.83×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooklyn Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooklyn Museum audience
#·InterestCategoryAffinity×
01Louisiana Museum of Modern ArtArts & Culture50.29×
02FurnaceHome & Garden22.86×
03Thermal insulationHome & Garden16.56×
04BrickHome & Garden14.73×
05FiberHealth12.79×
06TemperatureHealth11.41×
07PorcelainHome & Garden10.26×
08TileHome & Garden9.84×
09WoolFashion & Accessoires6.09×
10CeramicHome & Garden5.57×
11PriceShopping2.65×
12DeichmannShopping2.46×
13DressesFashion & Accessoires2.38×
14JewelryFashion & Accessoires2.30×
15FootwearFashion & Accessoires2.06×
16Discount storesShopping1.89×
17ShoesFashion & Accessoires1.81×
18FamilyKids & Family1.68×
19Online shoppingShopping1.57×
20BusinessBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooklyn Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooklyn Museum audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.70×
ExtroversionTHRILL1.60×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooklyn Museum audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.71×
PatriotismCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brooklyn Museum have in Germany?

Brooklyn Museum has an estimated audience of 515,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brooklyn Museum fans?

71.7% of Brooklyn Museum fans are female, 28.3% are male, with an average age of 43.1 years.

03

Which brands do Brooklyn Museum fans like most?

Brooklyn Museum fans show strongest brand affinity for Temperature (11.41×), Furnace (22.86×), and Fiber (12.79×) over the country average.

04

Where do Brooklyn Museum fans live in Germany?

Brooklyn Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Brooklyn Museum fans also like?

Beyond Brooklyn Museum itself, the audience over-indexes on Furnace (22.86×), Fiber (12.79×), Brick (14.73×), and Thermal insulation (16.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See Brooklyn Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brooklyn Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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