Brooklyn Museum Audience in Germany
Brooklyn Museum has an estimated audience of 515,218 people in Germany. 71.7% are female, 28.3% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Temperature, Furnace, Fiber, Brick, Thermal insulation.
The average Brooklyn Museum fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Temperature, Furnace, Fiber, with strongest over-indexing on Temperature (11.41× the country average). Demographically, the Brooklyn Museum audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Brooklyn Museum fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 43.1 |
| Estimated audience size | 515,218 |
Audience persona
The typical Brooklyn Museum fan in Germany is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Temperature.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,029 | 0.96× |
| Bayern | 82,259 | 0.99× |
| Baden-Württemberg | 65,632 | 0.93× |
| Berlin | 50,930 | 2.21× |
| Hessen | 43,782 | 1.12× |
| Niedersachsen | 43,610 | 0.87× |
| Schleswig-Holstein | 21,000 | 1.14× |
| Rheinland-Pfalz | 17,019 | 0.66× |
| Brandenburg | 14,811 | 0.93× |
| Hamburg | 12,681 | 1.09× |
| Thüringen | 10,866 | 0.83× |
| Sachsen | 10,542 | 0.42× |
| Sachsen-Anhalt | 9,648 | 0.72× |
| Mecklenburg-Vorpommern | 7,425 | 0.75× |
| Bremen | 6,467 | 1.47× |
| Saarland | 5,800 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Temperature | 11.41× | Health |
| Furnace | 22.86× | Home & Garden |
| Fiber | 12.79× | Health |
| Brick | 14.73× | Home & Garden |
| Thermal insulation | 16.56× | Home & Garden |
| Porcelain | 10.26× | Home & Garden |
| Wool | 6.09× | Fashion & Accessoires |
| Tile | 9.84× | Home & Garden |
| Ceramic | 5.57× | Home & Garden |
| Louisiana Museum of Modern Art | 50.29× | Arts & Culture |
| Jewelry | 2.3× | Fashion & Accessoires |
| Discount stores | 1.89× | Shopping |
| Deichmann | 2.46× | Shopping |
| Online shopping | 1.57× | Shopping |
| Shoes | 1.81× | Fashion & Accessoires |
| Business | 1.53× | Business & Career |
| Footwear | 2.06× | Fashion & Accessoires |
| Family | 1.68× | Kids & Family |
| Dresses | 2.38× | Fashion & Accessoires |
| Price | 2.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.09 |
| Urban Lifestyle | OPEN | 1.85 |
| Early Adopter Mentality | POWER | 1.83 |
| Design Affinity | PREMIUM | 1.78 |
| Community Orientation | OPEN | 1.73 |
| Pet Ownership | JOY | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 20.2% |
| United States | 20.2% |
| Germany | 6.3% |
See Brooklyn Museum audiences in other countries
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Senckenberg Naturmuseum (1,253,017)
- Neue Nationalgalerie (1,127,032)
Frequently asked questions
How many fans does Brooklyn Museum have in Germany?
Brooklyn Museum has an estimated audience of 515,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brooklyn Museum fans?
71.7% of Brooklyn Museum fans are female, 28.3% are male, with an average age of 43.1 years.
Which brands do Brooklyn Museum fans like most?
Brooklyn Museum fans show strongest brand affinity for Temperature (11.41×), Furnace (22.86×), and Fiber (12.79×) over the country average.
Where do Brooklyn Museum fans live in Germany?
Brooklyn Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,029), Bayern (reach 82,259), and Baden-Württemberg (reach 65,632). These three regions account for the largest share of the active audience.
What other brands do Brooklyn Museum fans also like?
Beyond Brooklyn Museum itself, the audience over-indexes on Furnace (22.86×), Fiber (12.79×), Brick (14.73×), and Thermal insulation (16.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brooklyn Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.