Ceramic Audience in Germany
Ceramic has an estimated audience of 3,732,397 people in Germany. 65.6% are female, 34.4% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Škoda Kodiaq, Cloppenburg, Mothercare, Coworking.
The average Ceramic fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Škoda Kodiaq, Cloppenburg, with strongest over-indexing on Gil Ofarim (1.81× the country average). Demographically, the Ceramic audience skews more female with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Ceramic fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 41.9 |
| Estimated audience size | 3,732,397 |
Audience persona
The typical Ceramic fan in Germany is more female, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 750,795 | 0.92× |
| Bayern | 592,920 | 0.99× |
| Baden-Württemberg | 533,571 | 1.05× |
| Niedersachsen | 328,088 | 0.91× |
| Berlin | 259,017 | 1.55× |
| Hessen | 245,918 | 0.86× |
| Sachsen | 197,297 | 1.08× |
| Rheinland-Pfalz | 159,586 | 0.85× |
| Schleswig-Holstein | 137,688 | 1.03× |
| Brandenburg | 120,753 | 1.04× |
| Hamburg | 103,697 | 1.23× |
| Mecklenburg-Vorpommern | 96,305 | 1.35× |
| Thüringen | 78,942 | 0.83× |
| Sachsen-Anhalt | 68,186 | 0.71× |
| Bremen | 32,669 | 1.02× |
| Saarland | 26,666 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.81× | Music & Radio |
| Škoda Kodiaq | 2.17× | Cars & Mobility |
| Cloppenburg | 4.36× | Travel & Leisure |
| Mothercare | 1.58× | Kids & Family |
| Coworking | 2.39× | Business & Career |
| Sixx | 1.68× | Movies & TV |
| Cachorro | 1.88× | Pets & Animals |
| Solo climbing | 2.02× | Sports |
| The Hunt (2012 film) | 1.89× | Movies & TV |
| Glashütte | 1.77× | Travel & Leisure |
| Hachis Parmentier | 5.04× | Food & Beverages |
| Kieser Training | 1.55× | Sports |
| Socialist Federal Republic of Yugoslavia | 1.68× | Politics & Society |
| Yozgat | 2.93× | Travel & Leisure |
| Esra Erol | 2.09× | Movies & TV |
| Jacob Tremblay | 1.78× | Movies & TV |
| Huck (magazine) | 3.56× | Internet & Social Media |
| Throne of Glass | 2.04× | Literature |
| Theocracy | 3.75× | Music & Radio |
| Vijesti.ba | 1.54× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.85 |
| Design Affinity | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.66 |
| Quality Awareness | PREMIUM | 1.62 |
| Indulgence | JOY | 1.46 |
| Creativity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 7.3% |
| United Kingdom | 5.2% |
See Ceramic audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ceramic have in Germany?
Ceramic has an estimated audience of 3,732,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ceramic fans?
65.6% of Ceramic fans are female, 34.4% are male, with an average age of 41.9 years.
Which brands do Ceramic fans like most?
Ceramic fans show strongest brand affinity for Gil Ofarim (1.81×), Škoda Kodiaq (2.17×), and Cloppenburg (4.36×) over the country average.
Where do Ceramic fans live in Germany?
Ceramic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 750,795), Bayern (reach 592,920), and Baden-Württemberg (reach 533,571). These three regions account for the largest share of the active audience.
What other brands do Ceramic fans also like?
Beyond Ceramic itself, the audience over-indexes on Škoda Kodiaq (2.17×), Cloppenburg (4.36×), Mothercare (1.58×), and Coworking (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.