A data profile of the people who buy, follow and care about Ceramic in Brazil — modelled from more than twelve digital signal sources. Ceramic has an estimated audience of 4,525,194 people in Brazil.
Ceramic has an estimated audience of 4,525,194 people in Brazil. 72.4% are female, 27.6% are male, average age 41.3. Top brand affinities: Blanket, Origami, Instagram, Duvet, Rock music.
Top brand affinities include Blanket, Origami, Instagram, with strongest over-indexing on Blanket (5.44× the country average).
Demographically, the Ceramic audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Creativity, Individualism.
The typical Ceramic fan in Brazil is more female, around 41.3 years old, with strong Creativity tendencies and a notable affinity for Blanket.
The key figures that characterise the Ceramic profile in Brazil.
72.4% are female, 27.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 41.3 |
| Estimated audience size | 4,525,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Ceramic audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Ceramic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origami | Kids & Family | 7.61× | ||
| 02 | Duvet | Home & Garden | 5.46× | ||
| 03 | Blanket | Home & Garden | 5.44× | ||
| 04 | Microwave oven | Home & Garden | 2.23× | ||
| 05 | Dafiti | Fashion & Accessoires | 1.97× | ||
| 06 | Knitting | Home & Garden | 1.91× | ||
| 07 | Animated movies | Movies & TV | 1.79× | ||
| 08 | MSN | News | 1.78× | ||
| 09 | Rock music | Music & Radio | 1.70× | ||
| 10 | Pop music | Music & Radio | 1.68× | ||
| 11 | Internet & Social Media | 1.67× | |||
| 12 | Medicine | Business & Career | 1.64× | ||
| 13 | Hip hop music | Music & Radio | 1.63× | ||
| 14 | Radio | Technology & Electronics | 1.63× | ||
| 15 | Flower | Home & Garden | 1.63× | ||
| 16 | Country music | Music & Radio | 1.61× | ||
| 17 | Shopping malls | Shopping | 1.56× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 20 | Furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.67× | |
| Individualism | JOY | 1.52× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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