A data profile of the people who buy, follow and care about Ceramic in Italy — modelled from more than twelve digital signal sources. Ceramic has an estimated audience of 9,220,193 people in Italy.
Ceramic has an estimated audience of 9,220,193 people in Italy. 62.5% are female, 37.5% are male, average age 45.8. Top brand affinities: IKEA, Volunteering, Wikipedia, Porcelain, Coop.
Top brand affinities include IKEA, Volunteering, Wikipedia, with strongest over-indexing on IKEA (1.74× the country average).
Demographically, the Ceramic audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
The typical Ceramic fan in Italy is more female, around 45.8 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Ceramic profile in Italy.
62.5% are female, 37.5% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 45.8 |
| Estimated audience size | 9,220,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Ceramic audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Ceramic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thermal insulation | Home & Garden | 3.25× | ||
| 02 | Porcelain | Home & Garden | 3.20× | ||
| 03 | Flower bouquet | Home & Garden | 2.46× | ||
| 04 | Rose | Home & Garden | 2.41× | ||
| 05 | Tableware | Food & Beverages | 2.21× | ||
| 06 | HVAC | Home & Garden | 2.15× | ||
| 07 | Wikipedia | Internet & Social Media | 2.13× | ||
| 08 | Modern architecture | Arts & Culture | 2.03× | ||
| 09 | Volunteering | Politics & Society | 1.94× | ||
| 10 | Coop | Food & Beverages | 1.82× | ||
| 11 | Genetics | Kids & Family | 1.77× | ||
| 12 | Adriatic Sea | Travel & Leisure | 1.76× | ||
| 13 | IKEA | Home & Garden | 1.74× | ||
| 14 | Mediaset | Technology & Electronics | 1.72× | ||
| 15 | Champagne | Food & Beverages | 1.70× | ||
| 16 | Innovation | Business & Career | 1.64× | ||
| 17 | Home Appliances | Home & Garden | 1.61× | ||
| 18 | Slovenia | Travel & Leisure | 1.59× | ||
| 19 | Renewable energy | Business & Career | 1.59× | ||
| 20 | Instant messaging | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.56× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Mindfulness | BALANCE | 0.88× | |
| Risk Appetite | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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