A data profile of the people who buy, follow and care about Ceramic in India — modelled from more than twelve digital signal sources. Ceramic has an estimated audience of 3,416,757 people in India.
Ceramic has an estimated audience of 3,416,757 people in India. 33.2% are female, 66.8% are male, average age 32.0. Top brand affinities: Porcelain, Origami, Blanket, Frying pan, Embroidery.
Top brand affinities include Porcelain, Origami, Blanket, with strongest over-indexing on Porcelain (13.21× the country average).
Demographically, the Ceramic audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Ceramic fan in India is more male, around 32.0 years old, with strong Quality Awareness tendencies and a notable affinity for Porcelain.
The key figures that characterise the Ceramic profile in India.
33.2% are female, 66.8% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 32.0 |
| Estimated audience size | 3,416,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Ceramic audience comes from India.
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Ceramic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Porcelain | Home & Garden | 13.21× | ||
| 02 | Origami | Kids & Family | 6.57× | ||
| 03 | Blanket | Home & Garden | 6.55× | ||
| 04 | Frying pan | Home & Garden | 5.79× | ||
| 05 | Birkenstock | Fashion & Accessoires | 2.97× | ||
| 06 | Sivakarthikeyan | Movies & TV | 2.97× | ||
| 07 | Mother's Day | Kids & Family | 2.42× | ||
| 08 | Dhanush | Movies & TV | 2.39× | ||
| 09 | Sewing machine | Home & Garden | 2.17× | ||
| 10 | Crochet | Home & Garden | 2.03× | ||
| 11 | Fashion show | Fashion & Accessoires | 1.97× | ||
| 12 | Embroidery | Home & Garden | 1.93× | ||
| 13 | Skirt | Fashion & Accessoires | 1.93× | ||
| 14 | Cabinetry | Home & Garden | 1.83× | ||
| 15 | Renovation | Home & Garden | 1.63× | ||
| 16 | Wedding invitation | Home & Garden | 1.56× | ||
| 17 | Cash on delivery | Business & Career | 1.55× | ||
| 18 | Innovation | Business & Career | 1.54× | ||
| 19 | Earring | Fashion & Accessoires | 1.53× | ||
| 20 | Engagement ring | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.52× | |
| DIY Mentality | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Social Media Usage | JOY | 0.65× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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