A data profile of the people who buy, follow and care about Ceramic in Denmark — modelled from more than twelve digital signal sources. Ceramic has an estimated audience of 918,720 people in Denmark.
Ceramic has an estimated audience of 918,720 people in Denmark. 80.0% are female, 20.0% are male, average age 46.2. Top brand affinities: Do it yourself (DIY), Flower, IHF World Men's Handball Championship, Uniqlo, Hobby.
Top brand affinities include Do it yourself (DIY), Flower, IHF World Men's Handball Championship, with strongest over-indexing on Do it yourself (DIY) (1.78× the country average).
Demographically, the Ceramic audience skews more female with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Ceramic fan in Denmark is more female, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Ceramic profile in Denmark.
80.0% are female, 20.0% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 46.2 |
| Estimated audience size | 918,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Ceramic audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Ceramic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tableware | Food & Beverages | 2.34× | ||
| 02 | Fair trade | Business & Career | 2.21× | ||
| 03 | Uniqlo | Shopping | 2.19× | ||
| 04 | Luxury real estate | Business & Career | 2.16× | ||
| 05 | Flea market | Home & Garden | 2.15× | ||
| 06 | Vintage clothing | Fashion & Accessoires | 1.91× | ||
| 07 | Porcelain | Home & Garden | 1.84× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 1.79× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.78× | ||
| 10 | IHF World Men's Handball Championship | Sports | 1.78× | ||
| 11 | Contemporary art | Arts & Culture | 1.77× | ||
| 12 | First-time buyer | Shopping | 1.77× | ||
| 13 | Renovation | Home & Garden | 1.72× | ||
| 14 | Fine art | Business & Career | 1.71× | ||
| 15 | Hobby | Home & Garden | 1.69× | ||
| 16 | Department store | Shopping | 1.68× | ||
| 17 | Flower | Home & Garden | 1.64× | ||
| 18 | Art museum | Arts & Culture | 1.58× | ||
| 19 | Georg Jensen | Home & Garden | 1.57× | ||
| 20 | Poster | Arts & Culture | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.53× | |
| Design Affinity | PREMIUM | 1.53× | |
| Sustainability | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Risk Appetite | THRILL | 0.89× | |
| Spirituality | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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