A data profile of the people who buy, follow and care about Ceramic in United Kingdom — modelled from more than twelve digital signal sources. Ceramic has an estimated audience of 6,562,467 people in United Kingdom.
The average Ceramic fan in United Kingdom is 44.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Renovation, Houseplant, Blanket, with strongest over-indexing on Renovation (1.92× the country average).
Demographically, the Ceramic audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Ceramic fan in United Kingdom is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Renovation.
The key figures that characterise the Ceramic profile in United Kingdom.
63.6% are female, 36.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 44.7 |
| Estimated audience size | 6,562,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Ceramic audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 7.3% |
| United Kingdom | 5.2% |
Where the Ceramic audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.38× | |
| 02 | Yorkshire and the Humber | ~700K | 1.31× | |
| 03 | South East | ~1M | 1.13× | |
| 04 | Wales | ~400K | 1.06× | |
| 05 | Northern Ireland | ~200K | 1.03× | |
| 06 | North East | ~300K | 1.02× | |
| 07 | Scotland | ~600K | 1.00× | |
| 08 | South West | ~500K | 0.97× | |
| 09 | England | ~5M | 0.89× | |
| 10 | East of England | ~500K | 0.89× | |
| 11 | East Midlands | ~400K | 0.83× | |
| 12 | North West | ~400K | 0.57× |
The strongest cross-interests of the Ceramic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wood carving | Home & Garden | 4.03× | ||
| 02 | Blanket | Home & Garden | 3.59× | ||
| 03 | Houseplant | Home & Garden | 2.93× | ||
| 04 | Ornamental plant | Home & Garden | 2.48× | ||
| 05 | Mobile home | Cars & Mobility | 2.25× | ||
| 06 | Forestry | Home & Garden | 2.25× | ||
| 07 | Kitchenware | Home & Garden | 2.22× | ||
| 08 | Esso | Cars & Mobility | 2.12× | ||
| 09 | Refrigerator | Home & Garden | 2.09× | ||
| 10 | HVAC | Home & Garden | 2.07× | ||
| 11 | Wikipedia | Internet & Social Media | 1.93× | ||
| 12 | Renovation | Home & Garden | 1.92× | ||
| 13 | Hot tub | Home & Garden | 1.91× | ||
| 14 | Art museum | Arts & Culture | 1.82× | ||
| 15 | Mother's Day | Kids & Family | 1.78× | ||
| 16 | Innovation | Business & Career | 1.68× | ||
| 17 | Ryanair | Travel & Leisure | 1.64× | ||
| 18 | Volunteering | Politics & Society | 1.61× | ||
| 19 | Hobby | Home & Garden | 1.55× | ||
| 20 | First-time buyer | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.65× | |
| DIY Mentality | THRILL | 1.62× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
Ceramic has an estimated audience of 6,562,467 people in United Kingdom, concentrated in England and South East.
63.6% of Ceramic fans are female, 36.4% are male, with an average age of 44.7 years.
Ceramic fans show strongest brand affinity for Renovation (1.92×), Houseplant (2.93×), and Blanket (3.59×) over the country average.
Ceramic fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Ceramic itself, the audience over-indexes on Houseplant (2.93×), Blanket (3.59×), Hobby (1.55×), and Refrigerator (2.09×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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