A data profile of the people who buy, follow and care about Ceramic in France — modelled from more than twelve digital signal sources. Ceramic has an estimated audience of 2,679,718 people in France.
Ceramic has an estimated audience of 2,679,718 people in France. 62.7% are female, 37.3% are male, average age 43.7. Top brand affinities: Porcelain, Blanket, Tableware, Floral design, Ceramic art.
Top brand affinities include Porcelain, Blanket, Tableware, with strongest over-indexing on Porcelain (7.99× the country average).
Demographically, the Ceramic audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical Ceramic fan in France is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Porcelain.
The key figures that characterise the Ceramic profile in France.
62.7% are female, 37.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 43.7 |
| Estimated audience size | 2,679,718 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Ceramic audience comes from France.
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Ceramic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ceramic art | Arts & Culture | 10.05× | ||
| 02 | Blanket | Home & Garden | 8.86× | ||
| 03 | Porcelain | Home & Garden | 7.99× | ||
| 04 | Floral design | Home & Garden | 7.13× | ||
| 05 | Tableware | Food & Beverages | 5.21× | ||
| 06 | Flea market | Home & Garden | 3.56× | ||
| 07 | Danish design | Home & Garden | 3.20× | ||
| 08 | Permanent residency | Business & Career | 3.00× | ||
| 09 | Eurostar | Cars & Mobility | 2.93× | ||
| 10 | AXA | Business & Career | 2.62× | ||
| 11 | Cultural heritage | Politics & Society | 2.26× | ||
| 12 | Uniqlo | Shopping | 2.10× | ||
| 13 | Kitchen | Home & Garden | 2.07× | ||
| 14 | Midi Libre | News | 2.05× | ||
| 15 | Museum | Arts & Culture | 2.00× | ||
| 16 | Fine art | Business & Career | 1.83× | ||
| 17 | Renovation | Home & Garden | 1.76× | ||
| 18 | Apartment | Business & Career | 1.71× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 20 | Crafts | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Design Affinity | PREMIUM | 2.11× | |
| Sustainability | BALANCE | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Need for Security | CONSERVATISM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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