A data profile of the people who buy, follow and care about Ceramic in Spain — modelled from more than twelve digital signal sources. Ceramic has an estimated audience of 2,371,992 people in Spain.
Ceramic has an estimated audience of 2,371,992 people in Spain. 67.8% are female, 32.2% are male, average age 47.1. Top brand affinities: Porcelain, Blanket, Ceramic art, Floral design, Flower bouquet.
Top brand affinities include Porcelain, Blanket, Ceramic art, with strongest over-indexing on Porcelain (8.59× the country average).
Demographically, the Ceramic audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Ceramic fan in Spain is more female, around 47.1 years old, with strong Quality Awareness tendencies and a notable affinity for Porcelain.
The key figures that characterise the Ceramic profile in Spain.
67.8% are female, 32.2% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 47.1 |
| Estimated audience size | 2,371,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 38% |
of the worldwide Ceramic audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.9% |
| Italy | 7.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Ceramic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 10.30× | ||
| 02 | Ceramic art | Arts & Culture | 9.98× | ||
| 03 | Porcelain | Home & Garden | 8.59× | ||
| 04 | Floral design | Home & Garden | 7.45× | ||
| 05 | Greenhouse | Home & Garden | 4.63× | ||
| 06 | Flower bouquet | Home & Garden | 4.12× | ||
| 07 | Tableware | Food & Beverages | 2.93× | ||
| 08 | Volunteering | Politics & Society | 2.68× | ||
| 09 | Watercolor painting | Arts & Culture | 2.66× | ||
| 10 | Anne Hathaway | Movies & TV | 2.63× | ||
| 11 | Innovation | Business & Career | 2.54× | ||
| 12 | Luxury real estate | Business & Career | 2.42× | ||
| 13 | Refrigerator | Home & Garden | 2.39× | ||
| 14 | Uniqlo | Shopping | 2.11× | ||
| 15 | Real property | Home & Garden | 2.08× | ||
| 16 | Renovation | Home & Garden | 2.05× | ||
| 17 | Nonprofit organization | Politics & Society | 1.88× | ||
| 18 | Sewing | Home & Garden | 1.81× | ||
| 19 | Museum | Arts & Culture | 1.80× | ||
| 20 | Flower | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.83× | |
| Design Affinity | PREMIUM | 1.81× | |
| Sustainability | BALANCE | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.86× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ceramic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.