A data profile of the people who buy, follow and care about Tableware in Spain — modelled from more than twelve digital signal sources. Tableware has an estimated audience of 2,356,395 people in Spain.
The average Tableware fan in Spain is 49.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Kitchen knife, Porcelain, Non-stick surface, with strongest over-indexing on Kitchen knife (16.9× the country average).
Demographically, the Tableware audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Tableware fan in Spain is more female, around 49.0 years old, with strong Design Affinity tendencies and a notable affinity for Kitchen knife.
The key figures that characterise the Tableware profile in Spain.
72.0% are female, 28.0% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 49.0 |
| Estimated audience size | 2,356,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 29% | |
| 50+ | 44% |
of the worldwide Tableware audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 11.2% |
| Italy | 4.6% |
Where the Tableware audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.26× | |
| 02 | Cantabria | ~30K | 1.07× | |
| 03 | Navarre | ~30K | 1.06× | |
| 04 | Extremadura | ~50K | 1.03× | |
| 05 | Catalonia | ~400K | 1.01× | |
| 06 | Principality of Asturias | ~60K | 1.00× | |
| 07 | Region of Murcia | ~80K | 0.98× | |
| 08 | Aragon | ~60K | 0.98× | |
| 09 | Castilla-La Mancha | ~90K | 0.96× | |
| 10 | Balearic Islands | ~60K | 0.96× | |
| 11 | Castile and León | ~100K | 0.94× | |
| 12 | Canary Islands | ~100K | 0.93× | |
| 13 | Galicia | ~100K | 0.93× | |
| 14 | Basque Autonomous Country | ~80K | 0.93× | |
| 15 | Community of Madrid | ~400K | 0.92× | |
| 16 | Comunidad Valenciana | ~200K | 0.90× | |
| 17 | Andalusia | ~400K | 0.87× |
The strongest cross-interests of the Tableware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contemporary Ceramics | Arts & Culture | 29.27× | ||
| 02 | Non-stick surface | Home & Garden | 26.21× | ||
| 03 | Kitchen knife | Home & Garden | 16.90× | ||
| 04 | Leonardo | Home & Garden | 15.07× | ||
| 05 | Cutting board | Home & Garden | 14.46× | ||
| 06 | Vivienne Westwood | Fashion & Accessoires | 11.36× | ||
| 07 | Pressure cooking | Home & Garden | 9.32× | ||
| 08 | Cutlery | Home & Garden | 8.38× | ||
| 09 | Porcelain | Home & Garden | 7.76× | ||
| 10 | Stock exchange | Business & Career | 5.95× | ||
| 11 | Dining room | Home & Garden | 4.74× | ||
| 12 | Stove | Home & Garden | 4.45× | ||
| 13 | Decoration | Home & Garden | 4.03× | ||
| 14 | Zara Home | Home & Garden | 3.78× | ||
| 15 | Deco | Home & Garden | 3.18× | ||
| 16 | Modern architecture | Arts & Culture | 2.89× | ||
| 17 | Aldi | Shopping | 2.38× | ||
| 18 | IKEA | Home & Garden | 2.36× | ||
| 19 | Home improvement | Home & Garden | 2.13× | ||
| 20 | Online shopping | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.54× | |
| Luxury Orientation | PREMIUM | 1.93× | |
| Quality Awareness | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Risk Appetite | THRILL | 0.87× |
Tableware has an estimated audience of 2,356,395 people in Spain, concentrated in Catalonia and Andalusia.
72.0% of Tableware fans are female, 28.0% are male, with an average age of 49.0 years.
Tableware fans show strongest brand affinity for Kitchen knife (16.9×), Porcelain (7.76×), and Non-stick surface (26.21×) over the country average.
Tableware fans in Spain are most concentrated in Catalonia (reach ~400K), Andalusia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tableware itself, the audience over-indexes on Porcelain (7.76×), Non-stick surface (26.21×), Cutlery (8.38×), and Deco (3.18×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tableware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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