A data profile of the people who buy, follow and care about Tableware in United Kingdom — modelled from more than twelve digital signal sources. Tableware has an estimated audience of 4,395,870 people in United Kingdom.
The average Tableware fan in United Kingdom is 46.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Household goods, Cooking, Kitchen utensil, with strongest over-indexing on Household goods (3.25× the country average).
Demographically, the Tableware audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tableware fan in United Kingdom is more female, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Household goods.
The key figures that characterise the Tableware profile in United Kingdom.
73.0% are female, 27.0% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 46.1 |
| Estimated audience size | 4,395,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Tableware audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 11.2% |
| Italy | 4.6% |
Where the Tableware audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.25× | |
| 02 | West Midlands | ~200K | 1.22× | |
| 03 | East of England | ~500K | 1.16× | |
| 04 | Yorkshire and the Humber | ~400K | 1.12× | |
| 05 | South East | ~600K | 1.05× | |
| 06 | North East | ~200K | 0.99× | |
| 07 | Scotland | ~400K | 0.97× | |
| 08 | East Midlands | ~300K | 0.97× | |
| 09 | South West | ~300K | 0.95× | |
| 10 | Wales | ~200K | 0.95× | |
| 11 | Northern Ireland | ~100K | 0.95× | |
| 12 | North West | ~400K | 0.76× |
The strongest cross-interests of the Tableware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen utensil | Home & Garden | 3.93× | ||
| 02 | Household goods | Home & Garden | 3.25× | ||
| 03 | Cookware and bakeware | Home & Garden | 2.57× | ||
| 04 | Building | Home & Garden | 2.17× | ||
| 05 | Dunelm | Home & Garden | 2.13× | ||
| 06 | Home Bargains | Shopping | 1.95× | ||
| 07 | Debenhams | Fashion & Accessoires | 1.91× | ||
| 08 | TK Maxx | Shopping | 1.84× | ||
| 09 | IKEA | Home & Garden | 1.81× | ||
| 10 | Matalan | Shopping | 1.78× | ||
| 11 | Handicraft | Home & Garden | 1.75× | ||
| 12 | Christmas | Kids & Family | 1.70× | ||
| 13 | Bed | Home & Garden | 1.70× | ||
| 14 | John Lewis (department store) | Shopping | 1.69× | ||
| 15 | B&Q | Shopping | 1.67× | ||
| 16 | Primark | Shopping | 1.64× | ||
| 17 | Gift | Shopping | 1.59× | ||
| 18 | Cooking | Food & Beverages | 1.52× | ||
| 19 | Marks & Spencer | Shopping | 1.51× | ||
| 20 | Dresses | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.53× | |
| Creativity | OPEN | 1.46× | |
| Tradition | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Risk Appetite | THRILL | 0.67× | |
| Early Adopter Mentality | POWER | 0.68× |
Tableware has an estimated audience of 4,395,870 people in United Kingdom, concentrated in England and South East.
73.0% of Tableware fans are female, 27.0% are male, with an average age of 46.1 years.
Tableware fans show strongest brand affinity for Household goods (3.25×), Cooking (1.52×), and Kitchen utensil (3.93×) over the country average.
Tableware fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tableware itself, the audience over-indexes on Cooking (1.52×), Kitchen utensil (3.93×), Dunelm (2.13×), and Gift (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tableware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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