B&Q Audience in United Kingdom
B&Q has an estimated audience of 14,918,842 people in United Kingdom. 62.7% are female, 37.3% are male, average age 44.4. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Screwfix, Wickes, Toolstation, FC Bayern Munich, Business.
The average B&Q fan in United Kingdom is 44.4 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Screwfix, Wickes, Toolstation, with strongest over-indexing on Screwfix (4.09× the country average). Demographically, the B&Q audience skews more female with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of B&Q fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 44.4 |
| Estimated audience size | 14,918,842 |
Audience persona
The typical B&Q fan in United Kingdom is more female, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Screwfix.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,189,132 | 3.42× |
| Yorkshire and the Humber | 1,676,067 | 1.4× |
| South East | 1,649,260 | 0.82× |
| East of England | 1,111,129 | 0.82× |
| South West | 1,103,195 | 0.9× |
| East Midlands | 1,001,307 | 0.95× |
| West Midlands | 916,492 | 1.43× |
| North West | 889,951 | 0.56× |
| North East | 649,584 | 1.12× |
| Scotland | 314,378 | 0.23× |
| Wales | 173,859 | 0.2× |
| Northern Ireland | 64,499 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Screwfix | 4.09× | Home & Garden |
| Wickes | 4.42× | Home & Garden |
| Toolstation | 3.63× | Home & Garden |
| FC Bayern Munich | 2.55× | Sports |
| Business | 1.59× | Business & Career |
| Dunelm | 2.33× | Home & Garden |
| British Gas | 2.55× | Home & Garden |
| Sky Vegas | 2.59× | Games |
| IKEA | 1.91× | Home & Garden |
| Euro Car Parts | 2.53× | Cars & Mobility |
| Octopus Energy | 1.87× | Home & Garden |
| Transport | 1.55× | Cars & Mobility |
| Homebase | 3.53× | Shopping |
| Esso | 2.28× | Cars & Mobility |
| Home repair | 2.17× | Home & Garden |
| Home Interior Design | 2.42× | Home & Garden |
| Zoopla | 1.64× | Business & Career |
| Renovation | 1.71× | Home & Garden |
| Xero (software) | 3.12× | |
| Garden furniture | 2.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.61 |
| Family Orientation | CONSERVATISM | 1.56 |
| Convenience Orientation | PREMIUM | 1.45 |
| Quality Awareness | PREMIUM | 1.35 |
| Individualism | JOY | 1.29 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 75.5% |
| Ireland | 3.8% |
| United States | 3.6% |
See B&Q audiences in other countries
More Hardware store audiences in United Kingdom
- Homebase (3,348,963)
- Interflora (1,005,129)
- Dulux (805,843)
- Lowe's (789,996)
- Leroy Merlin (324,973)
Frequently asked questions
How many fans does B&Q have in United Kingdom?
B&Q has an estimated audience of 14,918,842 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of B&Q fans?
62.7% of B&Q fans are female, 37.3% are male, with an average age of 44.4 years.
Which brands do B&Q fans like most?
B&Q fans show strongest brand affinity for Screwfix (4.09×), Wickes (4.42×), and Toolstation (3.63×) over the country average.
Where do B&Q fans live in United Kingdom?
B&Q fans in United Kingdom are most concentrated in England (reach 11,189,132), Yorkshire and the Humber (reach 1,676,067), and South East (reach 1,649,260). These three regions account for the largest share of the active audience.
What other brands do B&Q fans also like?
Beyond B&Q itself, the audience over-indexes on Wickes (4.42×), Toolstation (3.63×), FC Bayern Munich (2.55×), and Business (1.59×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for B&Q. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.