A data profile of the people who buy, follow and care about Xero (software) in United Kingdom — modelled from more than twelve digital signal sources. Xero (software) has an estimated audience of 4,080,645 people in United Kingdom.
The average Xero (software) fan in United Kingdom is 42.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include QuickBooks, Esso, Breaking news, with strongest over-indexing on QuickBooks (17.04× the country average).
Demographically, the Xero (software) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Xero (software) fan in United Kingdom is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for QuickBooks.
The key figures that characterise the Xero (software) profile in United Kingdom.
41.5% are female, 58.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 42.2 |
| Estimated audience size | 4,080,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Xero (software) audience comes from United Kingdom.
| Country | Share |
|---|---|
| Australia | 35.4% |
| United Kingdom | 28.9% |
| New Zealand | 6.5% |
Where the Xero (software) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~700K | 1.36× | |
| 02 | East of England | ~400K | 1.24× | |
| 03 | Yorkshire and the Humber | ~400K | 1.14× | |
| 04 | Wales | ~300K | 1.12× | |
| 05 | West Midlands | ~200K | 1.10× | |
| 06 | Northern Ireland | ~100K | 1.03× | |
| 07 | Scotland | ~400K | 0.99× | |
| 08 | South West | ~300K | 0.97× | |
| 09 | England | ~3M | 0.86× | |
| 10 | East Midlands | ~200K | 0.81× | |
| 11 | North East | ~100K | 0.80× | |
| 12 | North West | ~200K | 0.58× |
The strongest cross-interests of the Xero (software) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | QuickBooks | Home & Garden | 17.04× | ||
| 02 | Taipei | Travel & Leisure | 14.87× | ||
| 03 | Software as a service | Technology & Electronics | 9.88× | ||
| 04 | Google Analytics | Internet & Social Media | 8.52× | ||
| 05 | Esso | Cars & Mobility | 7.21× | ||
| 06 | Travel insurance | Travel & Leisure | 5.01× | ||
| 07 | Debit card | Business & Career | 4.71× | ||
| 08 | Breaking news | Movies & TV | 4.58× | ||
| 09 | Betfair | Games | 4.29× | ||
| 10 | Vodafone | Technology & Electronics | 4.01× | ||
| 11 | Life insurance | Business & Career | 3.71× | ||
| 12 | William Hill (bookmaker) | Games | 3.63× | ||
| 13 | Risk management | Business & Career | 3.63× | ||
| 14 | EBay | Shopping | 3.21× | ||
| 15 | B&Q | Shopping | 3.12× | ||
| 16 | Wikipedia | Internet & Social Media | 2.86× | ||
| 17 | Energy | Home & Garden | 2.64× | ||
| 18 | Comedy movies | Movies & TV | 2.01× | ||
| 19 | Rock music | Music & Radio | 1.89× | ||
| 20 | Cooking | Food & Beverages | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.92× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Mindfulness | BALANCE | 0.81× | |
| Community Orientation | OPEN | 0.81× |
Xero (software)'s target market in United Kingdom covers an estimated 4,080,645 people, concentrated in England and South East.
41.5% of the Xero (software) audience are female, 58.5% are male, with an average age of 42.2 years.
Xero (software) fans show strongest brand affinity for QuickBooks (17.04×), Esso (7.21×), and Breaking news (4.58×) over the country average.
Xero (software) fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~700K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Xero (software) itself, the audience over-indexes on Esso (7.21×), Breaking news (4.58×), William Hill (bookmaker) (3.63×), and EBay (3.21×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Xero (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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