A data profile of the people who buy, follow and care about Debit card in United Kingdom — modelled from more than twelve digital signal sources. Debit card has an estimated audience of 3,363,402 people in United Kingdom.
The average Debit card fan in United Kingdom is 44.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Payment system, National Lottery (Ireland), Mobile phones, with strongest over-indexing on Payment system (11.69× the country average).
Demographically, the Debit card audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Debit card fan in United Kingdom is balanced, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Payment system.
The key figures that characterise the Debit card profile in United Kingdom.
54.2% are female, 45.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 44.2 |
| Estimated audience size | 3,363,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Debit card audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 6.8% |
| United Kingdom | 4.3% |
Where the Debit card audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~200K | 1.23× | |
| 02 | Scotland | ~400K | 1.22× | |
| 03 | Northern Ireland | ~100K | 1.13× | |
| 04 | England | ~2.5M | 1.10× | |
| 05 | North West | ~400K | 1.05× | |
| 06 | Greater London | ~400K | 0.98× | |
| 07 | East Midlands | ~200K | 0.93× | |
| 08 | East of England | ~300K | 0.88× | |
| 09 | South West | ~200K | 0.82× | |
| 10 | South East | ~400K | 0.80× | |
| 11 | North East | ~100K | 0.77× | |
| 12 | West Midlands | ~100K | 0.76× | |
| 13 | Yorkshire and the Humber | ~200K | 0.74× |
The strongest cross-interests of the Debit card audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | WorldPay | Business & Career | 23.15× | ||
| 02 | BNP Paribas | Business & Career | 17.11× | ||
| 03 | Payment system | Shopping | 11.69× | ||
| 04 | Mobile payment | Business & Career | 7.67× | ||
| 05 | Xero (software) | Brand | 4.71× | ||
| 06 | Gala Bingo | Games | 4.29× | ||
| 07 | National Lottery (Ireland) | Games | 4.14× | ||
| 08 | Toolstation | Home & Garden | 3.44× | ||
| 09 | City of London | Travel & Leisure | 3.42× | ||
| 10 | Racing Post | Sports | 3.32× | ||
| 11 | Finance | Business & Career | 3.03× | ||
| 12 | Transport | Cars & Mobility | 2.97× | ||
| 13 | Training | Sports | 2.91× | ||
| 14 | Mobile phones | Technology & Electronics | 2.76× | ||
| 15 | Autotrader | Cars & Mobility | 2.75× | ||
| 16 | Halfords | Cars & Mobility | 2.64× | ||
| 17 | Scottish Widows | Business & Career | 2.56× | ||
| 18 | Mobile app | Technology & Electronics | 2.12× | ||
| 19 | Automobiles | Cars & Mobility | 2.11× | ||
| 20 | Money | Business & Career | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.72× | |
| Family Orientation | CONSERVATISM | 2.02× | |
| Career Orientation | POWER | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.85× | |
| Mindfulness | BALANCE | 0.87× |
Debit card has an estimated audience of 3,363,402 people in United Kingdom, concentrated in England and Greater London.
54.2% of Debit card fans are female, 45.8% are male, with an average age of 44.2 years.
Debit card fans show strongest brand affinity for Payment system (11.69×), National Lottery (Ireland) (4.14×), and Mobile phones (2.76×) over the country average.
Debit card fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Debit card itself, the audience over-indexes on National Lottery (Ireland) (4.14×), Mobile phones (2.76×), Toolstation (3.44×), and Transport (2.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Debit card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.