Rascasse Audience Intelligence

Debit card Audience in Germany

A data profile of the people who buy, follow and care about Debit card in Germany — modelled from more than twelve digital signal sources. Debit card has an estimated audience of 1,190,522 people in Germany.

#2798among Topic in Germany#510in Business & Career

The average Debit card fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Wallet, Payment system, Home insurance, with strongest over-indexing on Google Wallet (56.2× the country average).

Demographically, the Debit card audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Debit card fan in Germany is balanced, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Google Wallet.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Debit card profile in Germany.

Audience size
1.2M
in Germany
Gender
47.7%♀
52.3% male
Age
42.8
average years
Country rank
#5552
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Debit card fans

47.7% are female, 52.3% are male, average age 42.8.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Debit card audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age42.8
Estimated audience size1,190,522
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Debit card audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4927%
50+25%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Debit card audience comes from Germany.

Worldwide audience distribution share by country for Debit card
CountryShare
United States19.0%
India6.8%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Debit card audience in Germany is strongest.

Fig. 05

Top regions by affinity

Debit card fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.15×
02Nordrhein-Westfalen~300K1.11×
03Baden-Württemberg~200K1.03×
04Rheinland-Pfalz~60K1.03×
05Schleswig-Holstein~40K1.03×
06Hamburg~30K1.02×
07Hessen~90K1.01×
08Thüringen~30K1.01×
09Bremen~10K1.01×
10Bayern~200K1.00×
11Sachsen-Anhalt~30K1.00×
12Sachsen~60K0.99×
13Mecklenburg-Vorpommern~20K0.96×
14Saarland~10K0.93×
15Brandenburg~30K0.91×
16Berlin~50K0.86×
Fig. 06

Affinity by region

Affinity by region — Debit card, Germany
0.86×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Debit card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Debit card audience
#·InterestCategoryAffinity×
01Peer-to-peer lendingBusiness & Career65.58×
02Google WalletTechnology & Electronics56.20×
03Payment cardFashion & Accessoires45.71×
04BarcodeBusiness & Career28.04×
05Electronic moneyBusiness & Career22.38×
06General insuranceBusiness & Career20.38×
07Cultural tourismTravel & Leisure20.00×
08Home insuranceBusiness & Career17.14×
09Payment systemShopping14.44×
10Advanzia BankBusiness & Career13.34×
11CaravanMusic & Radio11.40×
12U.K.Music & Radio11.40×
13BarclaysBusiness & Career11.38×
14American ExpressBusiness & Career7.50×
15Techniker KrankenkasseBusiness & Career7.01×
16BarmerBusiness & Career7.01×
17IKK classicBusiness & Career7.01×
18AOKBusiness & Career5.68×
19Credit cardsBusiness & Career4.16×
20TagesschauMovies & TV2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Debit card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Debit card audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.71×
Need for SecurityCONSERVATISM1.43×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Debit card audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
IndividualismJOY0.78×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Debit card have in Germany?

Debit card has an estimated audience of 1,190,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Debit card fans?

47.7% of Debit card fans are female, 52.3% are male, with an average age of 42.8 years.

03

Which brands do Debit card fans like most?

Debit card fans show strongest brand affinity for Google Wallet (56.2×), Payment system (14.44×), and Home insurance (17.14×) over the country average.

04

Where do Debit card fans live in Germany?

Debit card fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Debit card fans also like?

Beyond Debit card itself, the audience over-indexes on Payment system (14.44×), Home insurance (17.14×), Payment card (45.71×), and Peer-to-peer lending (65.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Debit card audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Debit card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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