Debit card Audience in Germany
Debit card has an estimated audience of 1,190,522 people in Germany. 47.7% are female, 52.3% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Wallet, Payment system, Home insurance, Payment card, Peer-to-peer lending.
The average Debit card fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Wallet, Payment system, Home insurance, with strongest over-indexing on Google Wallet (56.2× the country average). Demographically, the Debit card audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Debit card fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 42.8 |
| Estimated audience size | 1,190,522 |
Audience persona
The typical Debit card fan in Germany is balanced, around 42.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Wallet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 299,975 | 1.15× |
| Bayern | 196,141 | 1.02× |
| Baden-Württemberg | 173,720 | 1.07× |
| Niedersachsen | 137,266 | 1.19× |
| Hessen | 92,742 | 1.02× |
| Rheinland-Pfalz | 62,412 | 1.05× |
| Sachsen | 57,521 | 0.99× |
| Berlin | 47,921 | 0.9× |
| Schleswig-Holstein | 43,965 | 1.03× |
| Brandenburg | 32,485 | 0.88× |
| Thüringen | 28,657 | 0.94× |
| Sachsen-Anhalt | 28,655 | 0.93× |
| Hamburg | 28,514 | 1.06× |
| Mecklenburg-Vorpommern | 20,415 | 0.9× |
| Saarland | 12,768 | 0.87× |
| Bremen | 10,179 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Wallet | 56.2× | Technology & Electronics |
| Payment system | 14.44× | Shopping |
| Home insurance | 17.14× | Business & Career |
| Payment card | 45.71× | Fashion & Accessoires |
| Peer-to-peer lending | 65.58× | Business & Career |
| Techniker Krankenkasse | 7.01× | Business & Career |
| Barmer | 7.01× | Business & Career |
| Barcode | 28.04× | Business & Career |
| AOK | 5.68× | Business & Career |
| Caravan | 11.4× | Music & Radio |
| Tagesschau | 2.5× | Movies & TV |
| General insurance | 20.38× | Business & Career |
| Electronic money | 22.38× | Business & Career |
| Advanzia Bank | 13.34× | Business & Career |
| Barclays | 11.38× | Business & Career |
| IKK classic | 7.01× | Business & Career |
| U.K. | 11.4× | Music & Radio |
| Credit cards | 4.16× | Business & Career |
| Cultural tourism | 20× | Travel & Leisure |
| Debit card cashback | 41.29× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.7 |
| Need for Security | CONSERVATISM | 1.35 |
| Pet Ownership | JOY | 1.3 |
| Indulgence | JOY | 1.23 |
| Career Orientation | POWER | 1.18 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 6.8% |
| United Kingdom | 4.3% |
See Debit card audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Debit card have in Germany?
Debit card has an estimated audience of 1,190,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Debit card fans?
47.7% of Debit card fans are female, 52.3% are male, with an average age of 42.8 years.
Which brands do Debit card fans like most?
Debit card fans show strongest brand affinity for Google Wallet (56.2×), Payment system (14.44×), and Home insurance (17.14×) over the country average.
Where do Debit card fans live in Germany?
Debit card fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,975), Bayern (reach 196,141), and Baden-Württemberg (reach 173,720). These three regions account for the largest share of the active audience.
What other brands do Debit card fans also like?
Beyond Debit card itself, the audience over-indexes on Payment system (14.44×), Home insurance (17.14×), Payment card (45.71×), and Peer-to-peer lending (65.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Debit card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.