Cultural tourism Audience in Germany
Cultural tourism has an estimated audience of 265,904 people in Germany. 53.9% are female, 46.1% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: K-pop, Harry Potter, London School of Economics, Tunisia, Euphoria.
The average Cultural tourism fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include K-pop, Harry Potter, London School of Economics, with strongest over-indexing on K-pop (7.19× the country average). Demographically, the Cultural tourism audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Cultural tourism fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.3 |
| Estimated audience size | 265,904 |
Audience persona
The typical Cultural tourism fan in Germany is balanced, around 42.3 years old, with strong Travelling tendencies and a notable affinity for K-pop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 23,503 | 0.4× |
| Bayern | 13,461 | 0.31× |
| Niedersachsen | 11,711 | 0.45× |
| Baden-Württemberg | 9,276 | 0.26× |
| Thüringen | 9,171 | 1.35× |
| Brandenburg | 8,630 | 1.05× |
| Sachsen-Anhalt | 8,391 | 1.22× |
| Rheinland-Pfalz | 8,134 | 0.61× |
| Saarland | 7,888 | 2.42× |
| Mecklenburg-Vorpommern | 7,769 | 1.53× |
| Bremen | 7,642 | 3.36× |
| Berlin | 7,598 | 0.64× |
| Schleswig-Holstein | 7,298 | 0.76× |
| Sachsen | 7,077 | 0.54× |
| Hessen | 6,650 | 0.33× |
| Hamburg | 4,584 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| K-pop | 7.19× | Music & Radio |
| Harry Potter | 2.23× | Movies & TV |
| London School of Economics | 13.82× | Business & Career |
| Tunisia | 9.45× | Travel & Leisure |
| Euphoria | 2.73× | Movies & TV |
| Gulf Arabic | 13.25× | Travel & Leisure |
| KPop Demon Hunters | 4.47× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Borussia Dortmund | 1.61× | Sports |
| University of Cambridge | 12.58× | Business & Career |
| Korean drama | 7.51× | Movies & TV |
| Spanish language | 6.15× | Politics & Society |
| TOEIC | 10.77× | Business & Career |
| Divorce | 6.8× | Kids & Family |
| International English Language Testing System | 7.99× | Business & Career |
| Sex and the City | 3.5× | Movies & TV |
| Turkish language | 4.45× | Politics & Society |
| Onet.pl | 6.01× | News |
| TikTok | 1.65× | Internet & Social Media |
| Nice | 3.45× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.56 |
| Community Orientation | OPEN | 2.44 |
| Career Orientation | POWER | 2.02 |
| Early Adopter Mentality | POWER | 1.68 |
| Sustainability | BALANCE | 1.66 |
| Indulgence | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 10.7% |
| Brazil | 10.3% |
| Italy | 9.9% |
See Cultural tourism audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cultural tourism have in Germany?
Cultural tourism has an estimated audience of 265,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cultural tourism fans?
53.9% of Cultural tourism fans are female, 46.1% are male, with an average age of 42.3 years.
Which brands do Cultural tourism fans like most?
Cultural tourism fans show strongest brand affinity for K-pop (7.19×), Harry Potter (2.23×), and London School of Economics (13.82×) over the country average.
Where do Cultural tourism fans live in Germany?
Cultural tourism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 23,503), Bayern (reach 13,461), and Niedersachsen (reach 11,711). These three regions account for the largest share of the active audience.
What other brands do Cultural tourism fans also like?
Beyond Cultural tourism itself, the audience over-indexes on Harry Potter (2.23×), London School of Economics (13.82×), Tunisia (9.45×), and Euphoria (2.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cultural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.