Rascasse Audience Intelligence

Cultural tourism Audience in Germany

A data profile of the people who buy, follow and care about Cultural tourism in Germany — modelled from more than twelve digital signal sources. Cultural tourism has an estimated audience of 265,904 people in Germany.

#6552among Topic in Germany#1540in Travel & Leisure

The average Cultural tourism fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include K-pop, London School of Economics, Tunisia, with strongest over-indexing on K-pop (7.19× the country average).

Demographically, the Cultural tourism audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cultural tourism fan in Germany is balanced, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for K-pop.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cultural tourism profile in Germany.

Audience size
266K
in Germany
Gender
53.9%♀
46.1% male
Age
42.3
average years
Country rank
#18885
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cultural tourism fans

53.9% are female, 46.1% are male, average age 42.3.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Cultural tourism audience in Germany
MetricValue
Female53.9%
Male46.1%
Average age42.3
Estimated audience size265,904
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Cultural tourism audience in Germany
Age bracketShare%
16-1921%
20-2912%
30-3914%
40-4921%
50+33%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Cultural tourism audience comes from Germany.

Worldwide audience distribution share by country for Cultural tourism
CountryShare
Japan10.7%
Brazil10.3%
Italy9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cultural tourism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cultural tourism fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.44×
02Saarland~4K1.27×
03Mecklenburg-Vorpommern~6K1.10×
04Thüringen~7K1.06×
05Sachsen-Anhalt~7K1.04×
06Brandenburg~8K1.00×
07Schleswig-Holstein~9K0.96×
08Hamburg~6K0.96×
09Rheinland-Pfalz~10K0.93×
10Sachsen~10K0.92×
11Berlin~10K0.90×
12Niedersachsen~20K0.86×
13Hessen~20K0.86×
14Baden-Württemberg~30K0.84×
15Bayern~30K0.80×
16Nordrhein-Westfalen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Cultural tourism, Germany
0.75×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cultural tourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cultural tourism audience
#·InterestCategoryAffinity×
01London School of EconomicsBusiness & Career13.82×
02Gulf ArabicTravel & Leisure13.25×
03University of CambridgeBusiness & Career12.58×
04TOEICBusiness & Career10.77×
05Modern Standard ArabicPolitics & Society9.60×
06TunisiaTravel & Leisure9.45×
07International English Language Testing SystemBusiness & Career7.99×
08Korean dramaMovies & TV7.51×
09K-popMusic & Radio7.19×
10DivorceKids & Family6.80×
11Spanish languagePolitics & Society6.15×
12Onet.plNews6.01×
13KPop Demon HuntersMovies & TV4.47×
14Turkish languagePolitics & Society4.45×
15Sex and the CityMovies & TV3.50×
16NiceTravel & Leisure3.45×
17CanadaTravel & Leisure2.78×
18Harry PotterMovies & TV2.23×
19Arts and musicArts & Culture1.74×
20FC Bayern MunichSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cultural tourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cultural tourism audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.34×
Early Adopter MentalityPOWER1.31×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cultural tourism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
IndividualismJOY0.59×
DIY MentalityTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cultural tourism have in Germany?

Cultural tourism has an estimated audience of 265,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cultural tourism fans?

53.9% of Cultural tourism fans are female, 46.1% are male, with an average age of 42.3 years.

03

Which brands do Cultural tourism fans like most?

Cultural tourism fans show strongest brand affinity for K-pop (7.19×), London School of Economics (13.82×), and Tunisia (9.45×) over the country average.

04

Where do Cultural tourism fans live in Germany?

Cultural tourism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cultural tourism fans also like?

Beyond Cultural tourism itself, the audience over-indexes on London School of Economics (13.82×), Tunisia (9.45×), Harry Potter (2.23×), and KPop Demon Hunters (4.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Cultural tourism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cultural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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