Divorce Audience in Germany
Divorce has an estimated audience of 1,864,788 people in Germany. 70.3% are female, 29.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Mechanic, Progressive rock, Liberace, Saving.
The average Divorce fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Mechanic, Progressive rock, with strongest over-indexing on Rossmann (1.69× the country average). Demographically, the Divorce audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Divorce fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 41.3 |
| Estimated audience size | 1,864,788 |
Audience persona
The typical Divorce fan in Germany is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 404,187 | 0.99× |
| Bayern | 279,998 | 0.93× |
| Baden-Württemberg | 230,158 | 0.9× |
| Niedersachsen | 187,568 | 1.04× |
| Sachsen | 124,081 | 1.36× |
| Hessen | 114,576 | 0.81× |
| Rheinland-Pfalz | 79,187 | 0.85× |
| Brandenburg | 72,290 | 1.25× |
| Berlin | 71,307 | 0.86× |
| Schleswig-Holstein | 62,976 | 0.94× |
| Sachsen-Anhalt | 59,501 | 1.23× |
| Mecklenburg-Vorpommern | 52,665 | 1.48× |
| Thüringen | 52,497 | 1.1× |
| Hamburg | 34,422 | 0.82× |
| Saarland | 17,025 | 0.74× |
| Bremen | 11,216 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.69× | Shopping |
| Mechanic | 2.67× | Cars & Mobility |
| Progressive rock | 1.88× | Music & Radio |
| Liberace | 6.99× | Music & Radio |
| Saving | 1.54× | Business & Career |
| Fantasy Earth: Zero | 5.96× | Games |
| Parma | 4.61× | Travel & Leisure |
| Whataburger | 4.77× | Food & Beverages |
| Natural rubber | 1.77× | Cars & Mobility |
| Picnic | 2.7× | Kids & Family |
| Jersey (fabric) | 3.7× | Fashion & Accessoires |
| Information sensitivity | 3.8× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 3.05× | Music & Radio |
| Video izle | 2.1× | |
| Brunello Cucinelli | 2.9× | Fashion & Accessoires |
| Jaguar F-Pace | 3.66× | Cars & Mobility |
| Home Delivery | 1.54× | Food & Beverages |
| Enzkreis | 5.2× | Travel & Leisure |
| Building insulation | 2.33× | Home & Garden |
| Google Photos | 1.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
| Sports Activity | POWER | 1.27 |
| Mindfulness | BALANCE | 1.25 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| Japan | 8.0% |
| United Kingdom | 4.8% |
See Divorce audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Divorce have in Germany?
Divorce has an estimated audience of 1,864,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Divorce fans?
70.3% of Divorce fans are female, 29.7% are male, with an average age of 41.3 years.
Which brands do Divorce fans like most?
Divorce fans show strongest brand affinity for Rossmann (1.69×), Mechanic (2.67×), and Progressive rock (1.88×) over the country average.
Where do Divorce fans live in Germany?
Divorce fans in Germany are most concentrated in Nordrhein-Westfalen (reach 404,187), Bayern (reach 279,998), and Baden-Württemberg (reach 230,158). These three regions account for the largest share of the active audience.
What other brands do Divorce fans also like?
Beyond Divorce itself, the audience over-indexes on Mechanic (2.67×), Progressive rock (1.88×), Liberace (6.99×), and Saving (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Divorce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.