Rascasse Audience Intelligence

Divorce Audience in Germany

A data profile of the people who buy, follow and care about Divorce in Germany — modelled from more than twelve digital signal sources. Divorce has an estimated audience of 1,864,788 people in Germany.

#2059among Topic in Germany#111in Kids & Family

The average Divorce fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Julia Roberts, Blake Lively, with strongest over-indexing on Google News (6.11× the country average).

Demographically, the Divorce audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Divorce fan in Germany is more female, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Google News.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Divorce profile in Germany.

Audience size
1.9M
in Germany
Gender
70.3%♀
29.7% male
Age
41.3
average years
Country rank
#3610
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Divorce fans

70.3% are female, 29.7% are male, average age 41.3.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Divorce audience in Germany
MetricValue
Female70.3%
Male29.7%
Average age41.3
Estimated audience size1,864,788
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Divorce audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3925%
40-4927%
50+18%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Divorce audience comes from Germany.

Worldwide audience distribution share by country for Divorce
CountryShare
United States35.3%
Japan8.0%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Divorce audience in Germany is strongest.

Fig. 05

Top regions by affinity

Divorce fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~50K1.42×
02Sachsen~100K1.29×
03Sachsen-Anhalt~60K1.21×
04Brandenburg~70K1.19×
05Thüringen~50K1.10×
06Niedersachsen~200K1.04×
07Nordrhein-Westfalen~400K0.99×
08Schleswig-Holstein~60K0.97×
09Bayern~300K0.95×
10Baden-Württemberg~200K0.92×
11Rheinland-Pfalz~80K0.91×
12Hessen~100K0.85×
13Hamburg~40K0.85×
14Saarland~20K0.84×
15Berlin~70K0.82×
16Bremen~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Divorce, Germany
0.81×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Divorce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Divorce audience
#·InterestCategoryAffinity×
01Blake LivelyMovies & TV11.55×
02Royal familyPolitics & Society10.08×
03Julia RobertsMovies & TV8.65×
04Ryan ReynoldsMovies & TV8.38×
05Pierce BrosnanMovies & TV7.10×
06Denver NuggetsSports6.63×
07Meryl StreepMovies & TV6.42×
08Window blindHome & Garden6.15×
09Angelina JolieMovies & TV6.14×
10Google NewsNews6.11×
11Tom HanksMovies & TV5.97×
12Bradley CooperMovies & TV5.79×
13WalmartShopping5.05×
14Brad PittMovies & TV3.36×
15Job interviewBusiness & Career3.28×
16VolunteeringPolitics & Society2.45×
17RedditInternet & Social Media2.35×
18Drama moviesMovies & TV2.24×
19KitchenHome & Garden2.11×
20RyanairTravel & Leisure1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Divorce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Divorce audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
TraditionCONSERVATISM1.55×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Divorce audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
DIY MentalityTHRILL0.77×
Price SensitivityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Divorce have in Germany?

Divorce has an estimated audience of 1,864,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Divorce fans?

70.3% of Divorce fans are female, 29.7% are male, with an average age of 41.3 years.

03

Which brands do Divorce fans like most?

Divorce fans show strongest brand affinity for Google News (6.11×), Julia Roberts (8.65×), and Blake Lively (11.55×) over the country average.

04

Where do Divorce fans live in Germany?

Divorce fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Divorce fans also like?

Beyond Divorce itself, the audience over-indexes on Julia Roberts (8.65×), Blake Lively (11.55×), Pierce Brosnan (7.1×), and Ryan Reynolds (8.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Divorce audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Divorce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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