Rascasse Audience Intelligence

Tom Hanks Audience in Germany

A data profile of the people who buy, follow and care about Tom Hanks in Germany — modelled from more than twelve digital signal sources. Tom Hanks has an estimated audience of 1,541,315 people in Germany.

#119among Actor Actress or TV Star in Germany#442among Person in Germany#403in Movies & TV

The average Tom Hanks fan in Germany is 35.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Forrest Gump, Elisabeth Moss, Rita Wilson, with strongest over-indexing on Forrest Gump (48.89× the country average).

Demographically, the Tom Hanks audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Tradition, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tom Hanks fan in Germany is balanced, around 35.4 years old, with strong Tradition tendencies and a notable affinity for Forrest Gump.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Hanks profile in Germany.

Audience size
1.5M
in Germany
Gender
54.9%♀
45.1% male
Age
35.4
average years
Country rank
#4349
Person in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Hanks fans

54.9% are female, 45.1% are male, average age 35.4.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Tom Hanks audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age35.4
Estimated audience size1,541,315
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Tom Hanks audience in Germany
Age bracketShare%
16-1932%
20-2916%
30-3919%
40-4921%
50+12%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Tom Hanks audience comes from Germany.

Worldwide audience distribution share by country for Tom Hanks
CountryShare
United States29.6%
United Kingdom6.8%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Hanks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tom Hanks fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K1.13×
02Sachsen-Anhalt~40K1.09×
03Schleswig-Holstein~60K1.07×
04Mecklenburg-Vorpommern~30K1.07×
05Sachsen~80K1.06×
06Niedersachsen~200K1.05×
07Thüringen~40K1.05×
08Nordrhein-Westfalen~300K1.01×
09Rheinland-Pfalz~70K0.98×
10Berlin~70K0.98×
11Hessen~100K0.97×
12Hamburg~30K0.95×
13Saarland~20K0.93×
14Bayern~200K0.90×
15Bremen~10K0.90×
16Baden-Württemberg~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Tom Hanks, Germany
0.88×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Hanks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Hanks audience
#·InterestCategoryAffinity×
01Robert ZemeckisMovies & TV63.08×
02Rita WilsonMovies & TV53.85×
03Forrest GumpMovies & TV48.89×
04Elisabeth MossMovies & TV30.50×
05Toy Story (franchise)Movies & TV18.95×
06Al-Hilal FCSports18.49×
07Emma RobertsMovies & TV18.05×
08The Green MileMovies & TV17.02×
09Jodie FosterMovies & TV14.78×
10Kevin CostnerMovies & TV11.35×
11Amanda SeyfriedMovies & TV11.12×
12Emily BluntMovies & TV11.04×
13Pierce BrosnanMovies & TV10.88×
14Superman (TV series)Movies & TV8.84×
15GodzillaMovies & TV7.77×
16Bruce WillisMovies & TV7.66×
17PeacemakerMovies & TV7.60×
18Hape KerkelingMovies & TV6.92×
19HugendubelShopping4.50×
20ShoppingShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Hanks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Hanks audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.19×
Pet OwnershipJOY1.17×
PatriotismCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Hanks audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.44×
Luxury OrientationPREMIUM0.44×
Risk AppetiteTHRILL0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Hanks have in Germany?

Tom Hanks has an estimated audience of 1,541,315 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tom Hanks fans?

54.9% of Tom Hanks fans are female, 45.1% are male, with an average age of 35.4 years.

03

Which brands do Tom Hanks fans like most?

Tom Hanks fans show strongest brand affinity for Forrest Gump (48.89×), Elisabeth Moss (30.5×), and Rita Wilson (53.85×) over the country average.

04

Where do Tom Hanks fans live in Germany?

Tom Hanks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Hanks fans also like?

Beyond Tom Hanks itself, the audience over-indexes on Elisabeth Moss (30.5×), Rita Wilson (53.85×), Godzilla (7.77×), and Peacemaker (7.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Tom Hanks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tom Hanks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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