Rascasse Audience Intelligence

Toy Story (franchise) Audience in Germany

A data profile of the people who buy, follow and care about Toy Story (franchise) in Germany — modelled from more than twelve digital signal sources. Toy Story (franchise) has an estimated audience of 398,295 people in Germany.

#800among Movie / TV Show / Series in Germany#2291in Movies & TV

The average Toy Story (franchise) fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tim Allen, Steve Buscemi, Inside Out (2015 film), with strongest over-indexing on Tim Allen (73.94× the country average).

Demographically, the Toy Story (franchise) audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Individualism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toy Story (franchise) fan in Germany is more female, around 34.3 years old, with strong Individualism tendencies and a notable affinity for Tim Allen.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toy Story (franchise) profile in Germany.

Audience size
398K
in Germany
Gender
59.8%♀
40.2% male
Age
34.3
average years
Country rank
#14061
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toy Story (franchise) viewers

59.8% are female, 40.2% are male, average age 34.3.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Toy Story (franchise) audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age34.3
Estimated audience size398,295
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Toy Story (franchise) audience in Germany
Age bracketShare%
16-1933%
20-2920%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Toy Story (franchise) audience comes from Germany.

Worldwide audience distribution share by country for Toy Story (franchise)
CountryShare
United States35.1%
Brazil13.2%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toy Story (franchise) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toy Story (franchise) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.27×
02Hessen~30K1.13×
03Rheinland-Pfalz~20K1.11×
04Saarland~5K1.09×
05Berlin~20K1.06×
06Bremen~3K1.04×
07Niedersachsen~40K1.03×
08Hamburg~8K1.03×
09Baden-Württemberg~50K1.01×
10Bayern~60K1.00×
11Schleswig-Holstein~10K0.94×
12Thüringen~8K0.90×
13Brandenburg~10K0.87×
14Sachsen~20K0.86×
15Sachsen-Anhalt~8K0.86×
16Mecklenburg-Vorpommern~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Toy Story (franchise), Germany
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toy Story (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toy Story (franchise) audience
#·InterestCategoryAffinity×
01Tim AllenMovies & TV73.94×
02Monsters UniversityBusiness & Career68.91×
03John GoodmanMovies & TV63.40×
04Inside Out (2015 film)Movies & TV55.60×
05Steve BuscemiMovies & TV55.00×
06WALL-EMovies & TV48.35×
07Buzz LightyearMovies & TV47.99×
08MonstersMovies & TV35.05×
09Finding DoryMovies & TV31.38×
10Toy Story 3Movies & TV28.21×
11Ratatouille (film)Movies & TV26.65×
12Brave (2012 film)Movies & TV21.63×
13Finding NemoMovies & TV20.89×
14Jonah HillMovies & TV20.00×
15Pixels (2015 film)Movies & TV18.02×
16toy storyMovies & TV17.50×
17Georgie & Mandy's First MarriageMovies & TV16.67×
18Shaun the SheepMovies & TV15.16×
19Stitch!Movies & TV11.11×
20Fairy taleLiterature5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toy Story (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toy Story (franchise) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.61×
TravellingTHRILL1.59×
MindfulnessBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toy Story (franchise) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
DIY MentalityTHRILL1.00×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toy Story (franchise) have in Germany?

Toy Story (franchise) has an estimated audience of 398,295 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toy Story (franchise) viewers?

59.8% of Toy Story (franchise) fans are female, 40.2% are male, with an average age of 34.3 years.

03

Which brands do Toy Story (franchise) fans like most?

Toy Story (franchise) fans show strongest brand affinity for Tim Allen (73.94×), Steve Buscemi (55×), and Inside Out (2015 film) (55.6×) over the country average.

04

Where do Toy Story (franchise) fans live in Germany?

Toy Story (franchise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Toy Story (franchise) fans also like?

Beyond Toy Story (franchise) itself, the audience over-indexes on Steve Buscemi (55×), Inside Out (2015 film) (55.6×), Monsters (35.05×), and John Goodman (63.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Toy Story (franchise) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toy Story (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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