Shaun the Sheep Audience in Germany
Shaun the Sheep has an estimated audience of 399,348 people in Germany. 64.7% are female, 35.3% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beetlejuice, Wallace and Gromit, Cheers, Barbie, Checker Tobi.
The average Shaun the Sheep fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beetlejuice, Wallace and Gromit, Cheers, with strongest over-indexing on Beetlejuice (16.23× the country average). Demographically, the Shaun the Sheep audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Shaun the Sheep fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 38.1 |
| Estimated audience size | 399,348 |
Audience persona
The typical Shaun the Sheep fan in Germany is more female, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for Beetlejuice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,741 | 1.06× |
| Bayern | 133,317 | 1.21× |
| Baden-Württemberg | 111,263 | 1.19× |
| Niedersachsen | 71,970 | 1.08× |
| Hessen | 48,290 | 0.93× |
| Sachsen | 41,267 | 1.23× |
| Rheinland-Pfalz | 33,922 | 0.99× |
| Berlin | 29,125 | 0.95× |
| Schleswig-Holstein | 26,021 | 1.06× |
| Brandenburg | 19,670 | 0.93× |
| Hamburg | 17,216 | 1.11× |
| Thüringen | 16,323 | 0.94× |
| Sachsen-Anhalt | 14,355 | 0.81× |
| Mecklenburg-Vorpommern | 12,171 | 0.93× |
| Saarland | 6,644 | 0.79× |
| Bremen | 4,563 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beetlejuice | 16.23× | Movies & TV |
| Wallace and Gromit | 59.17× | Movies & TV |
| Cheers | 34.05× | Movies & TV |
| Barbie | 6.94× | Movies & TV |
| Checker Tobi | 14.65× | Movies & TV |
| The Land Before Time | 36.54× | Movies & TV |
| Fireman Sam | 21.46× | Movies & TV |
| Monty Python's Life of Brian | 23.59× | Movies & TV |
| Die Sendung mit der Maus | 17.15× | Movies & TV |
| Monster House (film) | 40.72× | Movies & TV |
| ThunderCats | 45.54× | Movies & TV |
| Men in Black 3 | 40.08× | Movies & TV |
| Beethoven (film) | 16.55× | Movies & TV |
| Luvs | 66.18× | Kids & Family |
| Grinch | 12.26× | Movies & TV |
| White Chicks | 21.62× | Movies & TV |
| PAW Patrol | 9× | Movies & TV |
| Descendants (2015 film) | 24.72× | Movies & TV |
| Shrek (franchise) | 14.74× | Movies & TV |
| Trading Places | 33.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.56 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Family Orientation | CONSERVATISM | 1.27 |
| Pet Ownership | JOY | 1.24 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| United Kingdom | 13.2% |
| Germany | 9.2% |
See Shaun the Sheep audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Shaun the Sheep have in Germany?
Shaun the Sheep has an estimated audience of 399,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shaun the Sheep fans?
64.7% of Shaun the Sheep fans are female, 35.3% are male, with an average age of 38.1 years.
Which brands do Shaun the Sheep fans like most?
Shaun the Sheep fans show strongest brand affinity for Beetlejuice (16.23×), Wallace and Gromit (59.17×), and Cheers (34.05×) over the country average.
Where do Shaun the Sheep fans live in Germany?
Shaun the Sheep fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,741), Bayern (reach 133,317), and Baden-Württemberg (reach 111,263). These three regions account for the largest share of the active audience.
What other brands do Shaun the Sheep fans also like?
Beyond Shaun the Sheep itself, the audience over-indexes on Wallace and Gromit (59.17×), Cheers (34.05×), Barbie (6.94×), and Checker Tobi (14.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shaun the Sheep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.