Rascasse Audience Intelligence

Shaun the Sheep Audience in Germany

A data profile of the people who buy, follow and care about Shaun the Sheep in Germany — modelled from more than twelve digital signal sources. Shaun the Sheep has an estimated audience of 697,569 people in Germany.

#150among TV series in Germany#406among Movie / TV Show / Series in Germany#1241in Movies & TV

The average Shaun the Sheep fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beetlejuice, Wallace and Gromit, Checker Tobi, with strongest over-indexing on Beetlejuice (16.23× the country average).

Demographically, the Shaun the Sheep audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shaun the Sheep fan in Germany is more female, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shaun the Sheep profile in Germany.

Audience size
698K
in Germany
Gender
64.7%♀
35.3% male
Age
38.1
average years
Country rank
#8889
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shaun the Sheep viewers

64.7% are female, 35.3% are male, average age 38.1.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Shaun the Sheep audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age38.1
Estimated audience size697,569
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Shaun the Sheep audience in Germany
Age bracketShare%
16-1925%
20-2914%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Shaun the Sheep audience comes from Germany.

Worldwide audience distribution share by country for Shaun the Sheep
CountryShare
United States14.9%
Germany13.8%
United Kingdom11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shaun the Sheep audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shaun the Sheep fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.20×
02Sachsen~40K1.19×
03Baden-Württemberg~100K1.18×
04Hamburg~20K1.10×
05Niedersachsen~70K1.08×
06Nordrhein-Westfalen~200K1.04×
07Schleswig-Holstein~30K1.04×
08Rheinland-Pfalz~30K0.99×
09Thüringen~20K0.98×
10Berlin~30K0.96×
11Mecklenburg-Vorpommern~10K0.94×
12Hessen~50K0.93×
13Brandenburg~20K0.92×
14Sachsen-Anhalt~10K0.84×
15Saarland~7K0.84×
16Bremen~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Shaun the Sheep, Germany
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shaun the Sheep audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shaun the Sheep audience
#·InterestCategoryAffinity×
01The WigglesMusic & Radio92.58×
02LuvsKids & Family66.18×
03Wallace and GromitMovies & TV59.17×
04ThunderCatsMovies & TV45.54×
05Monster House (film)Movies & TV40.72×
06Men in Black 3Movies & TV40.08×
07The Land Before TimeMovies & TV36.54×
08Madagascar: Escape 2 AfricaMovies & TV35.08×
09Trading PlacesMovies & TV33.37×
10Descendants (2015 film)Movies & TV24.72×
11Monty Python's Life of BrianMovies & TV23.59×
12White ChicksMovies & TV21.62×
13Fireman SamMovies & TV21.46×
14Die Sendung mit der MausMovies & TV17.15×
15Beethoven (film)Movies & TV16.55×
16BeetlejuiceMovies & TV16.23×
17Checker TobiMovies & TV14.65×
18GrinchMovies & TV12.26×
19PAW PatrolMovies & TV9.00×
20BarbieMovies & TV6.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shaun the Sheep audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shaun the Sheep audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.54×
Pet OwnershipJOY1.33×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shaun the Sheep audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.88×
Luxury OrientationPREMIUM0.88×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shaun the Sheep have in Germany?

Shaun the Sheep has an estimated audience of 697,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shaun the Sheep viewers?

64.7% of Shaun the Sheep fans are female, 35.3% are male, with an average age of 38.1 years.

03

Which brands do Shaun the Sheep fans like most?

Shaun the Sheep fans show strongest brand affinity for Beetlejuice (16.23×), Wallace and Gromit (59.17×), and Checker Tobi (14.65×) over the country average.

04

Where do Shaun the Sheep fans live in Germany?

Shaun the Sheep fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shaun the Sheep fans also like?

Beyond Shaun the Sheep itself, the audience over-indexes on Wallace and Gromit (59.17×), Checker Tobi (14.65×), Barbie (6.94×), and The Land Before Time (36.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Shaun the Sheep audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shaun the Sheep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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