Rascasse Audience Intelligence

White Chicks Audience in Germany

A data profile of the people who buy, follow and care about White Chicks in Germany — modelled from more than twelve digital signal sources. White Chicks has an estimated audience of 444,230 people in Germany.

The average White Chicks fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Marlon Wayans, Roy Lichtenstein, Shaun the Sheep, with strongest over-indexing on Marlon Wayans (43.28× the country average).

Demographically, the White Chicks audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical White Chicks fan in Germany is balanced, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Marlon Wayans.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White Chicks profile in Germany.

Audience size
444K
in Germany
Gender
52.5%
47.5% male
Age
40.0
average years
Country rank
#12885
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White Chicks viewers

52.5% are female, 47.5% are male, average age 40.0.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for White Chicks audience in Germany
MetricValue
Female52.5%
Male47.5%
Average age40.0
Estimated audience size444,230
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the White Chicks audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4919%
50+24%
Fig. 04

Worldwide distribution

4.4%

of the worldwide White Chicks audience comes from Germany.

Worldwide audience distribution share by country for White Chicks
CountryShare
United States40.0%
United Kingdom6.1%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White Chicks audience in Germany is strongest.

Fig. 05

Top regions by affinity

White Chicks fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.21×
02Berlin~20K1.20×
03Bremen~4K1.16×
04Hessen~40K1.15×
05Hamburg~10K1.12×
06Baden-Württemberg~60K1.07×
07Bayern~70K1.04×
08Rheinland-Pfalz~20K1.03×
09Niedersachsen~40K1.00×
10Saarland~5K0.95×
11Schleswig-Holstein~10K0.94×
12Brandenburg~10K0.90×
13Sachsen-Anhalt~9K0.85×
14Sachsen~20K0.81×
15Thüringen~9K0.81×
16Mecklenburg-Vorpommern~6K0.80×
Fig. 06

Affinity by region

Affinity by region — White Chicks, Germany
0.80×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White Chicks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White Chicks audience
#·InterestCategoryAffinity×
01Roy LichtensteinArts & Culture59.38×
02Lizzie McGuireMovies & TV47.17×
03Marlon WayansMovies & TV43.28×
04Cinema ParadisoMovies & TV43.20×
05The Suite Life of Zack & CodyMovies & TV40.48×
06Zoey 101Movies & TV34.53×
07Clueless (film)Movies & TV31.36×
08Damon WayansMovies & TV26.89×
09Children's songMusic & Radio26.02×
10Naomi CampbellFashion & Accessoires23.33×
11Shaun the SheepMovies & TV22.18×
12Gustav KlimtArts & Culture20.00×
13Big Time RushMovies & TV19.49×
14Olivia ColmanMovies & TV18.80×
15The Devil Wears Prada (film)Movies & TV14.10×
16Barry GibbMusic & Radio13.65×
17Michael BallackSports12.53×
18FIBA EuroBasketSports12.52×
19DeviantArtInternet & Social Media10.62×
20Poseidon (film)Movies & TV6.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White Chicks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by White Chicks audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.04×
Urban LifestyleOPEN1.01×
Social Media UsageJOY1.00×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by White Chicks audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.72×
PatriotismCONSERVATISM0.74×
SustainabilityBALANCE0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does White Chicks have in Germany?

White Chicks has an estimated audience of 444,230 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of White Chicks viewers?

52.5% of White Chicks fans are female, 47.5% are male, with an average age of 40.0 years.

03

Which brands do White Chicks fans like most?

White Chicks fans show strongest brand affinity for Marlon Wayans (43.28×), Roy Lichtenstein (59.38×), and Shaun the Sheep (22.18×) over the country average.

04

Where do White Chicks fans live in Germany?

White Chicks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do White Chicks fans also like?

Beyond White Chicks itself, the audience over-indexes on Roy Lichtenstein (59.38×), Shaun the Sheep (22.18×), The Devil Wears Prada (film) (14.1×), and Gustav Klimt (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for White Chicks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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