Naomi Campbell Audience in Germany
Naomi Campbell has an estimated audience of 493,575 people in Germany. 62.3% are female, 37.7% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Heidi Klum, Doutzen Kroes, Kate Moss, Music, Nylon (magazine).
The average Naomi Campbell fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Heidi Klum, Doutzen Kroes, Kate Moss, with strongest over-indexing on Heidi Klum (7.5× the country average). Demographically, the Naomi Campbell audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Naomi Campbell fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 32.0 |
| Estimated audience size | 493,575 |
Audience persona
The typical Naomi Campbell fan in Germany is more female, around 32.0 years old, with strong Quality Awareness tendencies and a notable affinity for Heidi Klum.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,809 | 1.13× |
| Bayern | 92,528 | 1.17× |
| Baden-Württemberg | 76,375 | 1.13× |
| Niedersachsen | 47,280 | 0.99× |
| Hessen | 43,341 | 1.15× |
| Berlin | 29,711 | 1.35× |
| Rheinland-Pfalz | 23,779 | 0.96× |
| Sachsen | 22,026 | 0.91× |
| Schleswig-Holstein | 15,886 | 0.9× |
| Brandenburg | 13,254 | 0.87× |
| Hamburg | 12,733 | 1.14× |
| Thüringen | 10,972 | 0.87× |
| Sachsen-Anhalt | 10,591 | 0.83× |
| Mecklenburg-Vorpommern | 7,725 | 0.82× |
| Saarland | 5,111 | 0.84× |
| Bremen | 4,002 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heidi Klum | 7.5× | Fashion & Accessoires |
| Doutzen Kroes | 40.22× | Fashion & Accessoires |
| Kate Moss | 13× | Fashion & Accessoires |
| Music | 1.89× | Business & Career |
| Nylon (magazine) | 23.93× | Fashion & Accessoires |
| Online shopping | 1.98× | Shopping |
| Fashion design | 3.07× | Business & Career |
| Cosmetics | 2.32× | Beauty & Wellness |
| Felix Baumgartner | 4.77× | Sports |
| Penélope Cruz | 12.84× | Movies & TV |
| Reading | 1.53× | Literature |
| Consumer electronics | 1.53× | Technology & Electronics |
| Hugendubel | 3.78× | Shopping |
| Dog walking | 2.61× | Pets & Animals |
| Rosie Huntington-Whiteley | 9.99× | Fashion & Accessoires |
| Dog health | 2.82× | Pets & Animals |
| Photography | 1.62× | Arts & Culture |
| Joker (graphic novel) | 8.23× | Literature |
| Ski resort | 2.88× | Travel & Leisure |
| Oscar de la Renta | 11.38× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.8 |
| Extroversion | THRILL | 1.68 |
| Sustainability | BALANCE | 1.53 |
| Design Affinity | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.47 |
| Early Adopter Mentality | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 10.6% |
| Italy | 8.9% |
See Naomi Campbell audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Naomi Campbell have in Germany?
Naomi Campbell has an estimated audience of 493,575 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Naomi Campbell fans?
62.3% of Naomi Campbell fans are female, 37.7% are male, with an average age of 32.0 years.
Which brands do Naomi Campbell fans like most?
Naomi Campbell fans show strongest brand affinity for Heidi Klum (7.5×), Doutzen Kroes (40.22×), and Kate Moss (13×) over the country average.
Where do Naomi Campbell fans live in Germany?
Naomi Campbell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,809), Bayern (reach 92,528), and Baden-Württemberg (reach 76,375). These three regions account for the largest share of the active audience.
What other brands do Naomi Campbell fans also like?
Beyond Naomi Campbell itself, the audience over-indexes on Doutzen Kroes (40.22×), Kate Moss (13×), Music (1.89×), and Nylon (magazine) (23.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Naomi Campbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.