Rascasse Audience Intelligence

Naomi Campbell Audience in Germany

A data profile of the people who buy, follow and care about Naomi Campbell in Germany — modelled from more than twelve digital signal sources. Naomi Campbell has an estimated audience of 396,653 people in Germany.

#58among Fashion model in Germany#2835among Person in Germany#671in Fashion & Accessoires

The average Naomi Campbell fan in Germany is 32.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heidi Klum, Doutzen Kroes, Kate Moss, with strongest over-indexing on Heidi Klum (7.5× the country average).

Demographically, the Naomi Campbell audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Naomi Campbell fan in Germany is more female, around 32.0 years old, with strong Mindfulness tendencies and a notable affinity for Heidi Klum.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naomi Campbell profile in Germany.

Audience size
397K
in Germany
Gender
62.3%♀
37.7% male
Age
32.0
average years
Country rank
#14104
Person in Germany
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naomi Campbell fans

62.3% are female, 37.7% are male, average age 32.0.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Naomi Campbell audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age32.0
Estimated audience size396,653
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Naomi Campbell audience in Germany
Age bracketShare%
16-1931%
20-2931%
30-3919%
40-4913%
50+5%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Naomi Campbell audience comes from Germany.

Worldwide audience distribution share by country for Naomi Campbell
CountryShare
United States18.7%
Brazil10.9%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naomi Campbell audience in Germany is strongest.

Fig. 05

Top regions by affinity

Naomi Campbell fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.30×
02Bayern~90K1.17×
03Hamburg~10K1.13×
04Baden-Württemberg~80K1.12×
05Hessen~40K1.12×
06Nordrhein-Westfalen~100K1.11×
07Niedersachsen~50K0.98×
08Bremen~4K0.98×
09Rheinland-Pfalz~20K0.95×
10Schleswig-Holstein~20K0.91×
11Saarland~6K0.91×
12Thüringen~10K0.90×
13Sachsen~20K0.89×
14Brandenburg~10K0.87×
15Sachsen-Anhalt~10K0.85×
16Mecklenburg-Vorpommern~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Naomi Campbell, Germany
0.85×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naomi Campbell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naomi Campbell audience
#·InterestCategoryAffinity×
01Doutzen KroesFashion & Accessoires40.22×
02Nylon (magazine)Fashion & Accessoires23.93×
03Kate MossFashion & Accessoires13.00×
04Oscar de la RentaFashion & Accessoires11.38×
05Rosie Huntington-WhiteleyFashion & Accessoires9.99×
06Heidi KlumFashion & Accessoires7.50×
07Felix BaumgartnerSports4.77×
08HugendubelShopping3.78×
09Modeling agencyFashion & Accessoires3.50×
10Fashion designBusiness & Career3.07×
11Ski resortTravel & Leisure2.88×
12Dog healthPets & Animals2.82×
13Dog walkingPets & Animals2.61×
14CosmeticsBeauty & Wellness2.32×
15Self-loveHealth2.11×
16Online shoppingShopping1.98×
17MusicBusiness & Career1.89×
18PhotographyArts & Culture1.62×
19ReadingLiterature1.53×
20Consumer electronicsTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naomi Campbell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naomi Campbell audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.66×
Design AffinityPREMIUM1.66×
Healthy LifestyleBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naomi Campbell audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Quality AwarenessPREMIUM0.72×
PatriotismCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naomi Campbell have in Germany?

Naomi Campbell has an estimated audience of 396,653 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Naomi Campbell fans?

62.3% of Naomi Campbell fans are female, 37.7% are male, with an average age of 32.0 years.

03

Which brands do Naomi Campbell fans like most?

Naomi Campbell fans show strongest brand affinity for Heidi Klum (7.5×), Doutzen Kroes (40.22×), and Kate Moss (13×) over the country average.

04

Where do Naomi Campbell fans live in Germany?

Naomi Campbell fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Naomi Campbell fans also like?

Beyond Naomi Campbell itself, the audience over-indexes on Doutzen Kroes (40.22×), Kate Moss (13×), Music (1.89×), and Hugendubel (3.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Naomi Campbell audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Naomi Campbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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