Felix Baumgartner Audience in Germany
Felix Baumgartner has an estimated audience of 4,226,361 people in Germany. 33.1% are female, 66.9% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Base jumping, New Mexico, Bild, Action Against Hunger, Sportschau.
The average Felix Baumgartner fan in Germany is 32.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Base jumping, New Mexico, Bild, with strongest over-indexing on Base jumping (71.24× the country average). Demographically, the Felix Baumgartner audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Extreme sports
Demographics of Felix Baumgartner fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 32.7 |
| Estimated audience size | 4,226,361 |
Audience persona
The typical Felix Baumgartner fan in Germany is more male, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for Base jumping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 955,089 | 1.03× |
| Bayern | 868,583 | 1.28× |
| Baden-Württemberg | 704,077 | 1.22× |
| Niedersachsen | 399,970 | 0.97× |
| Hessen | 330,406 | 1.03× |
| Rheinland-Pfalz | 263,251 | 1.24× |
| Sachsen | 230,153 | 1.11× |
| Berlin | 185,900 | 0.98× |
| Schleswig-Holstein | 144,661 | 0.95× |
| Brandenburg | 115,611 | 0.88× |
| Thüringen | 100,642 | 0.93× |
| Hamburg | 95,193 | 1× |
| Sachsen-Anhalt | 88,164 | 0.81× |
| Mecklenburg-Vorpommern | 65,288 | 0.81× |
| Saarland | 48,153 | 0.93× |
| Bremen | 29,698 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Base jumping | 71.24× | Sports |
| New Mexico | 30.9× | Travel & Leisure |
| Bild | 2.88× | News |
| Action Against Hunger | 78.7× | Politics & Society |
| Sportschau | 3.16× | Sports |
| VfB Stuttgart | 2.43× | Sports |
| ZDF | 2.32× | Movies & TV |
| CARE (relief agency) | 12.95× | Politics & Society |
| SV Werder Bremen | 1.86× | Sports |
| Veganism | 1.74× | Food & Beverages |
| Deutsche Bahn | 1.73× | Cars & Mobility |
| FOCUS Online | 2.11× | News |
| Breuninger | 2.13× | Fashion & Accessoires |
| Hotels | 1.52× | Travel & Leisure |
| Tyrol (state) | 2.19× | Travel & Leisure |
| Rhine | 2.07× | Travel & Leisure |
| Apple | 1.59× | Technology & Electronics |
| Tchibo | 2.09× | Shopping |
| Weight loss (Fitness And wellness) | 2.49× | Health |
| Westdeutscher Rundfunk | 2.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 3.44 |
| Patriotism | CONSERVATISM | 2.72 |
| Tradition | CONSERVATISM | 2.22 |
| Sports Activity | POWER | 1.61 |
| Early Adopter Mentality | POWER | 1.47 |
| Risk Appetite | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 45.7% |
| Austria | 13.4% |
| United States | 8.2% |
See Felix Baumgartner audiences in other countries
More Extreme sports audiences in Germany
- X Games (482,022)
- Red Bull Rampage (107,098)
- Red Bull Cliff Diving (54,358)
- Red Bull Air Race World Championship (25,485)
- Red Bull X-Alps (19,852)
Frequently asked questions
How many fans does Felix Baumgartner have in Germany?
Felix Baumgartner has an estimated audience of 4,226,361 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Felix Baumgartner fans?
33.1% of Felix Baumgartner fans are female, 66.9% are male, with an average age of 32.7 years.
Which brands do Felix Baumgartner fans like most?
Felix Baumgartner fans show strongest brand affinity for Base jumping (71.24×), New Mexico (30.9×), and Bild (2.88×) over the country average.
Where do Felix Baumgartner fans live in Germany?
Felix Baumgartner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 955,089), Bayern (reach 868,583), and Baden-Württemberg (reach 704,077). These three regions account for the largest share of the active audience.
What other brands do Felix Baumgartner fans also like?
Beyond Felix Baumgartner itself, the audience over-indexes on New Mexico (30.9×), Bild (2.88×), Action Against Hunger (78.7×), and Sportschau (3.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Felix Baumgartner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.