New Mexico Audience in Germany
New Mexico has an estimated audience of 284,474 people in Germany. 47.3% are female, 52.7% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oral, Kazakhstan, Dog breed, Home construction, Commercial mortgage, Litter box.
The average New Mexico fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oral, Kazakhstan, Dog breed, Home construction, with strongest over-indexing on Oral, Kazakhstan (20× the country average). Demographically, the New Mexico audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of New Mexico fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 42.1 |
| Estimated audience size | 284,474 |
Audience persona
The typical New Mexico fan in Germany is balanced, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Oral, Kazakhstan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,475 | 1.05× |
| Bayern | 52,329 | 1.14× |
| Baden-Württemberg | 39,249 | 1.01× |
| Niedersachsen | 26,902 | 0.97× |
| Hessen | 24,849 | 1.15× |
| Rheinland-Pfalz | 15,284 | 1.07× |
| Sachsen | 13,832 | 0.99× |
| Berlin | 13,527 | 1.06× |
| Schleswig-Holstein | 11,007 | 1.08× |
| Brandenburg | 7,691 | 0.87× |
| Hamburg | 6,652 | 1.03× |
| Thüringen | 6,554 | 0.9× |
| Sachsen-Anhalt | 5,611 | 0.76× |
| Mecklenburg-Vorpommern | 4,653 | 0.86× |
| Saarland | 3,623 | 1.04× |
| Bremen | 2,438 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oral, Kazakhstan | 20× | Travel & Leisure |
| Dog breed | 2.14× | Pets & Animals |
| Home construction | 2.11× | Home & Garden |
| Commercial mortgage | 3.24× | Business & Career |
| Litter box | 1.96× | Pets & Animals |
| Pillow | 2.15× | Home & Garden |
| Progressive rock | 2.23× | Music & Radio |
| Medieval fantasy | 14.81× | Literature |
| Collectable | 2.14× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.63× | Shopping |
| Este, Veneto | 2.75× | Travel & Leisure |
| JDSU | 3.56× | Business & Career |
| Christmas Gift | 1.73× | Kids & Family |
| Nationality | 2.81× | Politics & Society |
| Hypertext | 2.79× | Technology & Electronics |
| Corona (band) | 2.3× | Music & Radio |
| Natural rubber | 2.12× | Cars & Mobility |
| Business English | 2.5× | Business & Career |
| Hobby Lobby | 6.06× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.03 |
| Community Orientation | OPEN | 1.99 |
| Tradition | CONSERVATISM | 1.99 |
| Sustainability | BALANCE | 1.95 |
| Design Affinity | PREMIUM | 1.89 |
| Risk Appetite | THRILL | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.8% |
| Mexico | 3.4% |
| Canada | 2.2% |
See New Mexico audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does New Mexico have in Germany?
New Mexico has an estimated audience of 284,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Mexico fans?
47.3% of New Mexico fans are female, 52.7% are male, with an average age of 42.1 years.
Which brands do New Mexico fans like most?
New Mexico fans show strongest brand affinity for Oral, Kazakhstan (20×), Dog breed (2.14×), and Home construction (2.11×) over the country average.
Where do New Mexico fans live in Germany?
New Mexico fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,475), Bayern (reach 52,329), and Baden-Württemberg (reach 39,249). These three regions account for the largest share of the active audience.
What other brands do New Mexico fans also like?
Beyond New Mexico itself, the audience over-indexes on Dog breed (2.14×), Home construction (2.11×), Commercial mortgage (3.24×), and Litter box (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.