Rascasse Audience Intelligence

New Mexico Audience in Germany

A data profile of the people who buy, follow and care about New Mexico in Germany — modelled from more than twelve digital signal sources. New Mexico has an estimated audience of 284,474 people in Germany.

#176among Region in Germany#1719among POI in Germany#1456in Travel & Leisure

The average New Mexico fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Felix Baumgartner, Judy Garland, Paul Klee, with strongest over-indexing on Felix Baumgartner (30.9× the country average).

Demographically, the New Mexico audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New Mexico fan in Germany is balanced, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Felix Baumgartner.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Mexico profile in Germany.

Audience size
284K
in Germany
Gender
47.3%♀
52.7% male
Age
42.1
average years
Country rank
#18024
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Mexico fans

47.3% are female, 52.7% are male, average age 42.1.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for New Mexico audience in Germany
MetricValue
Female47.3%
Male52.7%
Average age42.1
Estimated audience size284,474
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the New Mexico audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

0.7%

of the worldwide New Mexico audience comes from Germany.

Worldwide audience distribution share by country for New Mexico
CountryShare
United States79.8%
Mexico3.4%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Mexico audience in Germany is strongest.

Fig. 05

Top regions by affinity

New Mexico fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.11×
02Bayern~50K1.10×
03Rheinland-Pfalz~20K1.06×
04Schleswig-Holstein~10K1.06×
05Saarland~4K1.05×
06Bremen~3K1.05×
07Berlin~10K1.02×
08Hamburg~7K1.01×
09Nordrhein-Westfalen~60K1.00×
10Sachsen~10K1.00×
11Baden-Württemberg~40K0.99×
12Niedersachsen~30K0.96×
13Thüringen~7K0.95×
14Brandenburg~8K0.92×
15Mecklenburg-Vorpommern~5K0.91×
16Sachsen-Anhalt~6K0.82×
Fig. 06

Affinity by region

Affinity by region — New Mexico, Germany
0.82×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Mexico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Mexico audience
#·InterestCategoryAffinity×
01Felix BaumgartnerSports30.90×
02Arda TuranSports28.86×
03Paul KleeArts & Culture20.00×
04Gene SimmonsMusic & Radio20.00×
05Eddie Van HalenMusic & Radio20.00×
06Melissa Joan HartMovies & TV20.00×
07Stacey DashFashion & Accessoires20.00×
08Daytona International SpeedwaySports17.68×
09Keith HaringArts & Culture14.82×
10Last Man Standing (U.S. TV series)Movies & TV13.83×
11Judy GarlandMovies & TV10.74×
12Wacken Open AirMusic & Radio5.98×
13ThomannShopping4.70×
14Jason MomoaMovies & TV4.60×
15SkyscannerTravel & Leisure3.32×
16RTL TelevisionMovies & TV2.60×
17SV Werder BremenSports2.35×
18TagesschauMovies & TV2.17×
19NatureHome & Garden1.76×
20FamilyKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Mexico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Mexico audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.86×
Community OrientationOPEN1.80×
ExtroversionTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Mexico audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
Price SensitivityPREMIUM0.56×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Mexico have in Germany?

New Mexico has an estimated audience of 284,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New Mexico fans?

47.3% of New Mexico fans are female, 52.7% are male, with an average age of 42.1 years.

03

Which brands do New Mexico fans like most?

New Mexico fans show strongest brand affinity for Felix Baumgartner (30.9×), Judy Garland (10.74×), and Paul Klee (20×) over the country average.

04

Where do New Mexico fans live in Germany?

New Mexico fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do New Mexico fans also like?

Beyond New Mexico itself, the audience over-indexes on Judy Garland (10.74×), Paul Klee (20×), Arda Turan (28.86×), and Gene Simmons (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See New Mexico audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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