Rascasse Audience Intelligence

New Mexico Audience in United States

A data profile of the people who buy, follow and care about New Mexico in United States — modelled from more than twelve digital signal sources. New Mexico has an estimated audience of 32,638,013 people in United States.

#15among Region in United States#34among POI in United States#63in Travel & Leisure

The average New Mexico fan in United States is 44.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Radio, FedEx, Mortgage loans, with strongest over-indexing on Radio (2.34× the country average).

Demographically, the New Mexico audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Mexico fan in United States is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Radio.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Mexico profile in United States.

Audience size
32.6M
in United States
Gender
51.9%♀
48.1% male
Age
44.3
average years
Country rank
#808
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Mexico fans

51.9% are female, 48.1% are male, average age 44.3.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for New Mexico audience in United States
MetricValue
Female51.9%
Male48.1%
Average age44.3
Estimated audience size32,638,013
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the New Mexico audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

79.8%

of the worldwide New Mexico audience comes from United States.

Worldwide audience distribution share by country for New Mexico
CountryShare
United States79.8%
Mexico3.4%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Mexico audience in United States is strongest.

Fig. 05

Top regions by affinity

New Mexico fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~1.5M15.07×
02Arizona~1M1.49×
03Texas~3.5M1.25×
04Colorado~600K1.21×
05Oklahoma~400K1.13×
06Alaska~70K0.97×
07Wyoming~40K0.92×
08Nevada~300K0.88×
09Kansas~200K0.87×
10Montana~80K0.87×
11Utah~200K0.85×
12California~3M0.84×
13Washington~500K0.80×
14Oregon~300K0.80×
15Idaho~100K0.78×
16Arkansas~200K0.75×
17Nebraska~100K0.74×
18South Dakota~60K0.74×
19North Dakota~50K0.74×
20Hawaii~100K0.72×
21Washington, District of Columbia~70K0.70×
22Missouri~400K0.69×
23Louisiana~300K0.69×
24Minnesota~300K0.67×
25Iowa~200K0.66×
26Mississippi~200K0.65×
27Illinois~700K0.64×
28Virginia~500K0.64×
29Maine~80K0.64×
30Florida~1.5M0.62×
31Georgia~600K0.62×
32Maryland~300K0.62×
33New Hampshire~80K0.62×
34Tennessee~400K0.60×
35Massachusetts~400K0.60×
36Indiana~400K0.60×
37Wisconsin~300K0.60×
38New York~1M0.59×
39North Carolina~600K0.59×
40Michigan~500K0.59×
41Alabama~300K0.59×
42Delaware~50K0.58×
43New Jersey~500K0.57×
44Kentucky~200K0.57×
45Connecticut~200K0.57×
46Pennsylvania~600K0.56×
47Ohio~600K0.56×
48South Carolina~300K0.56×
49West Virginia~90K0.56×
50Rhode Island~60K0.56×
Fig. 06

Affinity by region

Affinity by region — New Mexico, United States
0.56×1.00×15.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Mexico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Mexico audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV3.75×
02Weather forecastingHome & Garden3.06×
03Renewable energyBusiness & Career2.94×
04Solar energyHome & Garden2.80×
05Sustainable energyHome & Garden2.76×
06FedExBusiness & Career2.73×
07WhataburgerFood & Beverages2.55×
08RadioTechnology & Electronics2.34×
09InnovationBusiness & Career2.22×
10Real propertyHome & Garden2.14×
11Mortgage loansBusiness & Career2.11×
12Vehicle insuranceCars & Mobility2.03×
13Discount storesShopping1.97×
14GeneticsKids & Family1.71×
15American AirlinesTravel & Leisure1.63×
16PinterestInternet & Social Media1.61×
17SubwayFood & Beverages1.57×
18Pizza HutFood & Beverages1.56×
19Shopping mallsShopping1.56×
20MSNNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Mexico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Mexico audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Community OrientationOPEN1.77×
SpiritualityBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Mexico audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.84×
Design AffinityPREMIUM0.84×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Mexico have in United States?

New Mexico has an estimated audience of 32,638,013 people in United States, concentrated in Texas and California.

02

What is the gender split and age of New Mexico fans?

51.9% of New Mexico fans are female, 48.1% are male, with an average age of 44.3 years.

03

Which brands do New Mexico fans like most?

New Mexico fans show strongest brand affinity for Radio (2.34×), FedEx (2.73×), and Mortgage loans (2.11×) over the country average.

04

Where do New Mexico fans live in United States?

New Mexico fans in United States are most concentrated in Texas (reach ~3.5M), California (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do New Mexico fans also like?

Beyond New Mexico itself, the audience over-indexes on FedEx (2.73×), Mortgage loans (2.11×), Solar energy (2.8×), and Pinterest (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See New Mexico audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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