New Mexico Audience in United States

New Mexico logo

New Mexico has an estimated audience of 32,638,013 people in United States. 51.9% are female, 48.1% are male, average age 44.3. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, Hibachi, Wok, Google Home.

The average New Mexico fan in United States is 44.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, Hibachi, with strongest over-indexing on Goop (13.54× the country average). Demographically, the New Mexico audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of New Mexico fans

Demographic split for New Mexico audience in United States
MetricValue
Female51.9%
Male48.1%
Average age44.3
Estimated audience size32,638,013

Audience persona

The typical New Mexico fan in United States is balanced, around 44.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for New Mexico in United States
RegionReachAffinity
Texas3,632,0351.29×
California3,076,5810.86×
Florida1,473,7280.67×
New Mexico1,260,00015.04×
New York1,153,0110.63×
Arizona1,003,5341.51×
Illinois719,9940.66×
Colorado666,8401.3×
Georgia652,5930.65×
Pennsylvania588,1680.54×
North Carolina586,1540.6×
Ohio564,7140.56×
Washington543,7900.83×
Virginia514,8270.65×
Michigan513,1460.6×
New Jersey479,3790.58×
Massachusetts411,7140.64×
Tennessee405,1750.62×
Oklahoma404,4481.12×
Missouri367,9610.7×
Maryland358,7850.64×
Indiana348,2090.58×
Minnesota312,6890.67×
Oregon307,9340.82×
Nevada296,3200.94×
Louisiana292,9350.7×
Wisconsin292,5630.6×
South Carolina268,4770.55×
Alabama262,4400.58×
Utah240,5030.82×
Kentucky226,9010.55×
Kansas216,9290.84×
Arkansas200,7880.75×
Connecticut189,2040.58×
Iowa172,5670.64×
Mississippi155,1750.58×
Nebraska119,8370.73×
Idaho118,2970.72×
Hawaii100,7230.72×
West Virginia77,4190.51×
Montana73,8090.82×
New Hampshire73,0450.57×
Washington, District of Columbia71,6350.73×
Maine69,6060.6×
Alaska60,4910.87×
Rhode Island54,7280.53×
South Dakota51,3320.68×
Delaware46,6960.52×
Wyoming43,7040.9×
North Dakota43,6160.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Mexico audience
BrandAffinityCategory
Goop13.54×Internet & Social Media
Governor of Michigan16.22×Politics & Society
Hibachi14.68×Food & Beverages
Wok12.14×Food & Beverages
Google Home11.38×Technology & Electronics
Grinch6.7×Movies & TV
Vocal harmony7.29×Music & Radio
headspace13.93×Health
Israel3.07×Travel & Leisure
Grace Slick12.7×Music & Radio
Cherish (group)14.81×Music & Radio
No Escape (1994 film)14.73×Movies & TV
Hipster11.8×Politics & Society
TV Fanatic11.86×Movies & TV
Fairy godmother8.2×Literature
El Paso County, Colorado14.1×Travel & Leisure
Kikar HaShabbat16.75×News
Guitarist (magazine)11.42×Music & Radio
Combat sport1.6×Sports
Nationality2×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Mexico audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.92
PatriotismCONSERVATISM1.52
SpiritualityBALANCE1.37
Community OrientationOPEN1.37
ExtroversionTHRILL1.24
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for New Mexico
CountryShare
United States79.8%
Mexico3.4%
Canada2.2%

See New Mexico audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does New Mexico have in United States?

New Mexico has an estimated audience of 32,638,013 people in United States, concentrated in Texas and California.

What is the gender split and age of New Mexico fans?

51.9% of New Mexico fans are female, 48.1% are male, with an average age of 44.3 years.

Which brands do New Mexico fans like most?

New Mexico fans show strongest brand affinity for Goop (13.54×), Governor of Michigan (16.22×), and Hibachi (14.68×) over the country average.

Where do New Mexico fans live in United States?

New Mexico fans in United States are most concentrated in Texas (reach 3,632,035), California (reach 3,076,581), and Florida (reach 1,473,728). These three regions account for the largest share of the active audience.

What other brands do New Mexico fans also like?

Beyond New Mexico itself, the audience over-indexes on Governor of Michigan (16.22×), Hibachi (14.68×), Wok (12.14×), and Google Home (11.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.