Rascasse Audience Intelligence

Modeling agency Audience in Germany

A data profile of the people who buy, follow and care about Modeling agency in Germany — modelled from more than twelve digital signal sources. Modeling agency has an estimated audience of 3,734,861 people in Germany.

The average Modeling agency fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Batman, Airbnb, with strongest over-indexing on FIFA World Cup (2.18× the country average).

Demographically, the Modeling agency audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Modeling agency fan in Germany is more female, around 33.5 years old, with strong Community Orientation tendencies and a notable affinity for FIFA World Cup.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modeling agency profile in Germany.

Audience size
3.7M
in Germany
Gender
64.9%
35.1% male
Age
33.5
average years
Country rank
#1607
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modeling agency fans

64.9% are female, 35.1% are male, average age 33.5.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Modeling agency audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age33.5
Estimated audience size3,734,861
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Modeling agency audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Modeling agency audience comes from Germany.

Worldwide audience distribution share by country for Modeling agency
CountryShare
Japan20.2%
United States18.3%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modeling agency audience in Germany is strongest.

Fig. 05

Top regions by affinity

Modeling agency fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.64×
02Berlin~200K1.25×
03Hamburg~100K1.25×
04Baden-Württemberg~600K1.22×
05Bayern~700K1.18×
06Rheinland-Pfalz~200K1.17×
07Hessen~300K1.12×
08Niedersachsen~400K1.10×
09Saarland~50K1.09×
10Bremen~30K0.95×
11Schleswig-Holstein~100K0.91×
12Brandenburg~100K0.83×
13Thüringen~80K0.81×
14Mecklenburg-Vorpommern~50K0.75×
15Sachsen-Anhalt~70K0.74×
16Sachsen~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Modeling agency, Germany
0.72×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modeling agency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modeling agency audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden11.56×
02Dua LipaMusic & Radio7.26×
03Hair dryerBeauty & Wellness4.38×
04SnapchatInternet & Social Media4.35×
05Property finderHome & Garden4.23×
06Designer clothingFashion & Accessoires3.84×
07Succulent plantHome & Garden3.79×
08Backpacking (travel)Travel & Leisure3.59×
09Fine-art photographyTechnology & Electronics3.49×
10BatmanMovies & TV3.44×
11SupermanMovies & TV3.22×
12Art exhibitionArts & Culture3.09×
13Louis VuittonFashion & Accessoires2.79×
14Pet storePets & Animals2.75×
15AirbnbTravel & Leisure2.72×
16Alpine skiingSports2.72×
17ZaraShopping2.52×
18LivemusicMusic & Radio2.47×
19FIFA World CupSports2.18×
20TikTokInternet & Social Media1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modeling agency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Modeling agency audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.13×
IndividualismJOY2.08×
Pet OwnershipJOY1.99×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Modeling agency audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
Family OrientationCONSERVATISM0.73×
IndulgenceJOY0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Modeling agency have in Germany?

Modeling agency has an estimated audience of 3,734,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Modeling agency fans?

64.9% of Modeling agency fans are female, 35.1% are male, with an average age of 33.5 years.

03

Which brands do Modeling agency fans like most?

Modeling agency fans show strongest brand affinity for FIFA World Cup (2.18×), Batman (3.44×), and Airbnb (2.72×) over the country average.

04

Where do Modeling agency fans live in Germany?

Modeling agency fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Modeling agency fans also like?

Beyond Modeling agency itself, the audience over-indexes on Batman (3.44×), Airbnb (2.72×), Dua Lipa (7.26×), and Property finder (4.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Modeling agency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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