Oscar de la Renta Audience in Germany
Oscar de la Renta has an estimated audience of 365,401 people in Germany. 72.8% are female, 27.2% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wedding cake, Arts and music, Wedding planner, Ryanair, Mauritius.
The average Oscar de la Renta fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wedding cake, Arts and music, Wedding planner, with strongest over-indexing on Wedding cake (5.17× the country average). Demographically, the Oscar de la Renta audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Creativity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Oscar de la Renta fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 33.7 |
| Estimated audience size | 365,401 |
Audience persona
The typical Oscar de la Renta fan in Germany is more female, around 33.7 years old, with strong Creativity tendencies and a notable affinity for Wedding cake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,751 | 1.15× |
| Bayern | 77,540 | 1.32× |
| Baden-Württemberg | 57,972 | 1.16× |
| Hessen | 35,329 | 1.27× |
| Niedersachsen | 30,737 | 0.87× |
| Berlin | 26,470 | 1.62× |
| Rheinland-Pfalz | 17,074 | 0.93× |
| Sachsen | 12,619 | 0.7× |
| Hamburg | 12,214 | 1.48× |
| Schleswig-Holstein | 12,093 | 0.92× |
| Brandenburg | 9,437 | 0.83× |
| Thüringen | 5,419 | 0.58× |
| Sachsen-Anhalt | 5,091 | 0.54× |
| Mecklenburg-Vorpommern | 5,031 | 0.72× |
| Saarland | 4,101 | 0.91× |
| Bremen | 3,092 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wedding cake | 5.17× | Food & Beverages |
| Arts and music | 1.7× | Arts & Culture |
| Wedding planner | 6.3× | Kids & Family |
| Ryanair | 2.78× | Travel & Leisure |
| Mauritius | 7.79× | Travel & Leisure |
| Bridal registry | 6.59× | Kids & Family |
| Wedding cake topper | 14.82× | Food & Beverages |
| Wedding dress | 4.34× | Fashion & Accessoires |
| TK Maxx | 2.17× | Shopping |
| Wedding photography | 4.07× | Technology & Electronics |
| Eventim | 2.49× | Travel & Leisure |
| Honeymoon | 11.83× | Kids & Family |
| Wedding planning | 4.76× | Kids & Family |
| Wedding Planners | 4.55× | Kids & Family |
| Bride and Groom | 3.81× | Home & Garden |
| Seychelles | 8.12× | Travel & Leisure |
| Gala | 1.78× | News |
| Kate Beckinsale | 6.27× | Movies & TV |
| Gina Tricot | 4.48× | Fashion & Accessoires |
| Marriage proposal | 3.47× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.74 |
| Luxury Orientation | PREMIUM | 1.62 |
| Quality Awareness | PREMIUM | 1.61 |
| Design Affinity | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.56 |
| LGBTQ+ Identity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.5% |
| United Kingdom | 7.6% |
| Germany | 5.7% |
See Oscar de la Renta audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Oscar de la Renta have in Germany?
Oscar de la Renta has an estimated audience of 365,401 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oscar de la Renta fans?
72.8% of Oscar de la Renta fans are female, 27.2% are male, with an average age of 33.7 years.
Which brands do Oscar de la Renta fans like most?
Oscar de la Renta fans show strongest brand affinity for Wedding cake (5.17×), Arts and music (1.7×), and Wedding planner (6.3×) over the country average.
Where do Oscar de la Renta fans live in Germany?
Oscar de la Renta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,751), Bayern (reach 77,540), and Baden-Württemberg (reach 57,972). These three regions account for the largest share of the active audience.
What other brands do Oscar de la Renta fans also like?
Beyond Oscar de la Renta itself, the audience over-indexes on Arts and music (1.7×), Wedding planner (6.3×), Ryanair (2.78×), and Mauritius (7.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oscar de la Renta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.