Rascasse Audience Intelligence

Oscar de la Renta Target Market in Germany

Name: Oscar de la Renta — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Oscar de la Renta in Germany — modelled from more than twelve digital signal sources. Oscar de la Renta has an estimated audience of 365,710 people in Germany.

#49among Luxury fashion in Germany #1915among Brand in Germany #710in Fashion & Accessoires

The average Oscar de la Renta fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wedding cake, Arts and music, Wedding planner, with strongest over-indexing on Wedding cake (5.17× the country average).

Demographically, the Oscar de la Renta audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oscar de la Renta fan in Germany is more female, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for Wedding cake.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oscar de la Renta profile in Germany.

Audience size

366K

in Germany

Gender

72.8%♀

27.2% male

Age

33.7

average years

Country rank

#15046

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Oscar de la Renta

72.8% are female, 27.2% are male, average age 33.7.

Fig. 02

Gender split

72.8%

Female

27.2%

Male

Demographic split for Oscar de la Renta audience in Germany
Metric	Value
Female	72.8%
Male	27.2%
Average age	33.7
Estimated audience size	365,710

Fig. 03

Age distribution

Age distribution of the Oscar de la Renta audience in Germany
Age bracket	Share	%
16-19		28%
20-29		27%
30-39		23%
40-49		15%
50+		7%

Fig. 04

Worldwide distribution

5.7%

of the worldwide Oscar de la Renta audience comes from Germany.

Worldwide audience distribution share by country for Oscar de la Renta
Country	Share
United States	42.6%
United Kingdom	7.6%
Germany	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oscar de la Renta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oscar de la Renta customers by region in Germany
#	Region	Reach	×
01	Berlin	~20K	1.53×
02	Hamburg	~10K	1.39×
03	Bayern	~70K	1.28×
04	Hessen	~30K	1.24×
05	Baden-Württemberg	~60K	1.12×
06	Nordrhein-Westfalen	~90K	1.11×
07	Bremen	~3K	1.05×
08	Saarland	~4K	0.97×
09	Rheinland-Pfalz	~20K	0.93×
10	Schleswig-Holstein	~10K	0.93×
11	Niedersachsen	~30K	0.88×
12	Brandenburg	~10K	0.85×
13	Mecklenburg-Vorpommern	~6K	0.83×
14	Sachsen	~10K	0.76×
15	Thüringen	~7K	0.73×
16	Sachsen-Anhalt	~7K	0.71×

Affinity by region — Oscar de la Renta, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oscar de la Renta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oscar de la Renta audience
#	Interest	Category	×
01	Wedding cake topper	Food & Beverages	14.82×
02	Honeymoon	Kids & Family	11.83×
03	Seychelles	Travel & Leisure	8.12×
04	Mauritius	Travel & Leisure	7.79×
05	Bridal registry	Kids & Family	6.59×
06	Wedding planner	Kids & Family	6.30×
07	Kate Beckinsale	Movies & TV	6.27×
08	Wedding cake	Food & Beverages	5.17×
09	Wedding planning	Kids & Family	4.76×
10	Wedding Planners	Kids & Family	4.55×
11	Gina Tricot	Fashion & Accessoires	4.48×
12	Wedding dress	Fashion & Accessoires	4.34×
13	Tiffany & Co.	Fashion & Accessoires	4.08×
14	Wedding photography	Technology & Electronics	4.07×
15	Bride and Groom	Home & Garden	3.81×
16	Marriage proposal	Kids & Family	3.47×
17	Ryanair	Travel & Leisure	2.78×
18	Eventim	Travel & Leisure	2.49×
19	TK Maxx	Shopping	2.17×
20	Arts and music	Arts & Culture	1.70×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oscar de la Renta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Oscar de la Renta audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.42×
Individualism	JOY	1.36×
Luxury Orientation	PREMIUM	1.23×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Oscar de la Renta audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.62×
Need for Security	CONSERVATISM	0.67×
Risk Appetite	THRILL	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Oscar de la Renta's target market in Germany?

Oscar de la Renta's target market in Germany covers an estimated 365,710 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Oscar de la Renta customers?

72.8% of the Oscar de la Renta audience are female, 27.2% are male, with an average age of 33.7 years.

Which brands do Oscar de la Renta fans like most?

Oscar de la Renta fans show strongest brand affinity for Wedding cake (5.17×), Arts and music (1.7×), and Wedding planner (6.3×) over the country average.

Where do Oscar de la Renta fans live in Germany?

Oscar de la Renta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Oscar de la Renta fans also like?

Beyond Oscar de la Renta itself, the audience over-indexes on Arts and music (1.7×), Wedding planner (6.3×), Mauritius (7.79×), and Ryanair (2.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Oscar de la Renta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oscar de la Renta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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