Oscar de la Renta Audience in United States

Oscar de la Renta logo

Oscar de la Renta has an estimated audience of 2,734,688 people in United States. 78.0% are female, 22.0% are male, average age 36.9. Top regions: California, New York, Texas. Top brand affinities: Platano, Justin Rose, Cynthia Erivo, John Daly (golfer), Emilio Pucci.

The average Oscar de la Renta fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Platano, Justin Rose, Cynthia Erivo, with strongest over-indexing on Platano (33.52× the country average). Demographically, the Oscar de la Renta audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Oscar de la Renta fans

Demographic split for Oscar de la Renta audience in United States
MetricValue
Female78.0%
Male22.0%
Average age36.9
Estimated audience size2,734,688

Audience persona

The typical Oscar de la Renta fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Platano.

Top regions in United States

Top regions ranked by reach for Oscar de la Renta in United States
RegionReachAffinity
California521,9181.74×
New York473,7813.1×
Texas333,8811.42×
Florida308,8451.67×
New Jersey131,2331.89×
Illinois101,8001.12×
Georgia95,0371.13×
Pennsylvania93,2871.01×
North Carolina84,9041.03×
Massachusetts81,0741.5×
Virginia78,3821.18×
Ohio62,3570.74×
Michigan60,1000.84×
Washington57,1761.04×
Maryland53,3921.14×
Arizona52,8400.95×
Tennessee52,3630.95×
Connecticut45,7691.67×
Colorado40,3060.94×
Louisiana38,4141.09×
South Carolina38,2710.93×
Indiana34,6370.69×
Missouri32,8030.74×
Alabama32,5470.85×
Minnesota29,6310.76×
Oregon29,0420.93×
Nevada28,0931.06×
Wisconsin26,1480.64×
Kentucky25,5040.74×
Oklahoma23,4160.77×
Utah19,2890.79×
Mississippi18,8600.84×
Washington, District of Columbia18,0652.2×
Arkansas16,6360.74×
Kansas16,3700.76×
Iowa12,9750.58×
Rhode Island12,2561.41×
New Mexico11,3450.83×
Hawaii10,8130.92×
Idaho9,2790.68×
Nebraska8,9540.65×
New Hampshire8,9170.83×
West Virginia7,1780.56×
Maine6,6730.68×
Delaware6,1760.82×
Montana4,6590.61×
Vermont4,0180.84×
Alaska3,0850.53×
Wyoming2,6350.65×
North Dakota2,5390.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oscar de la Renta audience
BrandAffinityCategory
Platano33.52×Food & Beverages
Justin Rose16.13×Sports
Cynthia Erivo10.14×Movies & TV
John Daly (golfer)14.05×Sports
Emilio Pucci21.3×Fashion & Accessoires
Dan Stevens24.12×Movies & TV
Will Poulter14.79×Movies & TV
Rebecca Hall17.52×Movies & TV
Shangri-La21.56×Travel & Leisure
Self-portrait11.58×Arts & Culture
Suki Waterhouse13.23×Fashion & Accessoires
The Prestige (film)14.72×Movies & TV
Jessica Chastain11.43×Movies & TV
Lucky (magazine)12.3×Fashion & Accessoires
Phillip Lim28.71×Fashion & Accessoires
Bernhard Langer26.73×Sports
Anne Burrell4.97×Food & Beverages
CNN Newsroom8.06×Movies & TV
Koenigsegg12.97×Cars & Mobility
Jim Nantz24.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oscar de la Renta audience
TraitClusterScore
Design AffinityPREMIUM2.78
IndulgenceJOY2.7
Pet OwnershipJOY2.35
Luxury OrientationPREMIUM2.19
Quality AwarenessPREMIUM1.98
SustainabilityBALANCE1.84

Worldwide distribution

Worldwide audience distribution share by country for Oscar de la Renta
CountryShare
United States42.5%
United Kingdom7.6%
Germany5.7%

See Oscar de la Renta audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Oscar de la Renta have in United States?

Oscar de la Renta has an estimated audience of 2,734,688 people in United States, concentrated in California and New York.

What is the gender split and age of Oscar de la Renta fans?

78.0% of Oscar de la Renta fans are female, 22.0% are male, with an average age of 36.9 years.

Which brands do Oscar de la Renta fans like most?

Oscar de la Renta fans show strongest brand affinity for Platano (33.52×), Justin Rose (16.13×), and Cynthia Erivo (10.14×) over the country average.

Where do Oscar de la Renta fans live in United States?

Oscar de la Renta fans in United States are most concentrated in California (reach 521,918), New York (reach 473,781), and Texas (reach 333,881). These three regions account for the largest share of the active audience.

What other brands do Oscar de la Renta fans also like?

Beyond Oscar de la Renta itself, the audience over-indexes on Justin Rose (16.13×), Cynthia Erivo (10.14×), John Daly (golfer) (14.05×), and Emilio Pucci (21.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar de la Renta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.