Rascasse Audience Intelligence

Oscar de la Renta Target Market in United States

A data profile of the people who buy, follow and care about Oscar de la Renta in United States — modelled from more than twelve digital signal sources. Oscar de la Renta has an estimated audience of 2,751,851 people in United States.

#31among Luxury fashion in United States#1126among Brand in United States#517in Fashion & Accessoires

The average Oscar de la Renta fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Platano, Cynthia Erivo, John Daly, with strongest over-indexing on Platano (33.52× the country average).

Demographically, the Oscar de la Renta audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oscar de la Renta fan in United States is more female, around 36.9 years old, with strong Quality Awareness tendencies and a notable affinity for Platano.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oscar de la Renta profile in United States.

Audience size
2.8M
in United States
Gender
78.0%♀
22.0% male
Age
36.9
average years
Country rank
#11033
Brand in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oscar de la Renta

78.0% are female, 22.0% are male, average age 36.9.

Fig. 02

Gender split

78.0%
Female
22.0%
Male
Demographic split for Oscar de la Renta audience in United States
MetricValue
Female78.0%
Male22.0%
Average age36.9
Estimated audience size2,751,851
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Oscar de la Renta audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Oscar de la Renta audience comes from United States.

Worldwide audience distribution share by country for Oscar de la Renta
CountryShare
United States42.6%
United Kingdom7.6%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oscar de la Renta audience in United States is strongest.

Fig. 05

Top regions by affinity

Oscar de la Renta customers by region in United States
#RegionReachAffinity×
01New York~500K3.03×
02Washington, District of Columbia~20K1.97×
03New Jersey~100K1.96×
04California~500K1.68×
05Connecticut~50K1.68×
06Florida~300K1.61×
07Massachusetts~80K1.46×
08Texas~300K1.36×
09Rhode Island~10K1.36×
10Virginia~80K1.14×
11Maryland~50K1.13×
12Illinois~100K1.11×
13Georgia~90K1.10×
14Louisiana~40K1.09×
15North Carolina~90K1.04×
16Pennsylvania~90K1.02×
17Nevada~30K1.01×
18Washington~50K0.99×
19South Carolina~40K0.98×
20Tennessee~50K0.97×
21Arizona~50K0.95×
22Colorado~40K0.91×
23Hawaii~10K0.91×
24Mississippi~20K0.90×
25Delaware~7K0.90×
26Vermont~4K0.89×
27Alabama~30K0.88×
28Oregon~30K0.88×
29New Hampshire~9K0.87×
30Michigan~60K0.84×
31New Mexico~10K0.84×
32Oklahoma~30K0.83×
33Kentucky~30K0.82×
34Utah~20K0.81×
35Arkansas~20K0.80×
36Kansas~20K0.80×
37Maine~8K0.79×
38Alaska~5K0.79×
39Missouri~30K0.77×
40Montana~6K0.77×
41Indiana~40K0.74×
42Minnesota~30K0.74×
43Idaho~10K0.74×
44West Virginia~9K0.74×
45Ohio~60K0.73×
46Nebraska~10K0.73×
47North Dakota~4K0.73×
48South Dakota~4K0.71×
49Wisconsin~30K0.69×
50Iowa~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Oscar de la Renta, United States
0.65×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oscar de la Renta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oscar de la Renta audience
#·InterestCategoryAffinity×
01PlatanoFood & Beverages33.52×
02Phillip LimFashion & Accessoires28.71×
03LibreOfficeTechnology & Electronics24.65×
04Dan StevensMovies & TV24.12×
05Rocky MarcianoSports22.94×
06Shangri-LaTravel & Leisure21.56×
07Emilio PucciFashion & Accessoires21.30×
08Rebecca HallMovies & TV17.52×
09Justin RoseSports16.13×
10Will PoulterMovies & TV14.79×
11The Prestige (film)Movies & TV14.72×
12John DalySports14.05×
13Suki WaterhouseFashion & Accessoires13.23×
14KoenigseggCars & Mobility12.97×
15Lucky (magazine)Fashion & Accessoires12.30×
16Self-portraitArts & Culture11.58×
17Jessica ChastainMovies & TV11.43×
18Cynthia ErivoMovies & TV10.14×
19Olivia DeanMusic & Radio6.02×
20Macy'sShopping2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oscar de la Renta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oscar de la Renta audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.95×
IndulgenceJOY1.73×
Urban LifestyleOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oscar de la Renta audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
DIY MentalityTHRILL1.04×
Pet OwnershipJOY1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oscar de la Renta's target market in United States?

Oscar de la Renta's target market in United States covers an estimated 2,751,851 people, concentrated in California and New York.

02

What is the gender split and age of Oscar de la Renta customers?

78.0% of the Oscar de la Renta audience are female, 22.0% are male, with an average age of 36.9 years.

03

Which brands do Oscar de la Renta fans like most?

Oscar de la Renta fans show strongest brand affinity for Platano (33.52×), Cynthia Erivo (10.14×), and John Daly (14.05×) over the country average.

04

Where do Oscar de la Renta fans live in United States?

Oscar de la Renta fans in United States are most concentrated in California (reach ~500K), New York (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Oscar de la Renta fans also like?

Beyond Oscar de la Renta itself, the audience over-indexes on Cynthia Erivo (10.14×), John Daly (14.05×), Emilio Pucci (21.3×), and Dan Stevens (24.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar de la Renta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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