Rascasse Audience Intelligence

Self-portrait Audience in United States

A data profile of the people who buy, follow and care about Self-portrait in United States — modelled from more than twelve digital signal sources. Self-portrait has an estimated audience of 3,727,713 people in United States.

#4497among Topic in United States#95in Arts & Culture

The average Self-portrait fan in United States is 30.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Rick Owens, Key Food, Paperless Post, with strongest over-indexing on Rick Owens (22× the country average).

Demographically, the Self-portrait audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self-portrait fan in United States is more female, around 30.9 years old, with strong Indulgence tendencies and a notable affinity for Rick Owens.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-portrait profile in United States.

Audience size
3.7M
in United States
Gender
66.3%♀
33.7% male
Age
30.9
average years
Country rank
#8537
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-portrait fans

66.3% are female, 33.7% are male, average age 30.9.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Self-portrait audience in United States
MetricValue
Female66.3%
Male33.7%
Average age30.9
Estimated audience size3,727,713
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Self-portrait audience in United States
Age bracketShare%
16-1944%
20-2922%
30-3914%
40-4912%
50+8%
Fig. 04

Worldwide distribution

46.4%

of the worldwide Self-portrait audience comes from United States.

Worldwide audience distribution share by country for Self-portrait
CountryShare
United States46.4%
United Kingdom8.0%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-portrait audience in United States is strongest.

Fig. 05

Top regions by affinity

Self-portrait fans by region: top regions in United States
#RegionReachAffinity×
01New York~700K3.33×
02New Jersey~200K2.51×
03California~900K2.10×
04Washington, District of Columbia~20K1.90×
05Massachusetts~100K1.61×
06Hawaii~20K1.43×
07Washington~100K1.39×
08Illinois~200K1.30×
09Connecticut~50K1.30×
10Florida~300K1.29×
11Texas~400K1.22×
12Virginia~100K1.13×
13Maryland~70K1.13×
14Georgia~100K1.09×
15Rhode Island~10K1.03×
16Nevada~40K1.01×
17Pennsylvania~100K0.98×
18Louisiana~40K0.93×
19Oregon~40K0.92×
20Michigan~90K0.90×
21Utah~30K0.89×
22Delaware~9K0.88×
23Kansas~30K0.87×
24Vermont~6K0.87×
25North Carolina~100K0.86×
26Kentucky~40K0.85×
27Arizona~60K0.84×
28South Carolina~50K0.84×
29New Hampshire~10K0.84×
30Alaska~7K0.84×
31Arkansas~30K0.83×
32Maine~10K0.82×
33Oklahoma~30K0.81×
34Colorado~50K0.79×
35Alabama~40K0.79×
36Mississippi~20K0.79×
37North Dakota~6K0.79×
38New Mexico~10K0.78×
39Montana~8K0.78×
40South Dakota~7K0.78×
41Missouri~50K0.77×
42Tennessee~60K0.76×
43Idaho~10K0.76×
44Ohio~90K0.75×
45Minnesota~40K0.75×
46Nebraska~10K0.74×
47West Virginia~10K0.74×
48Indiana~50K0.72×
49Wisconsin~40K0.69×
50Iowa~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Self-portrait, United States
0.65×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-portrait audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-portrait audience
#·InterestCategoryAffinity×
01London Fashion WeekFashion & Accessoires40.78×
02EurostarCars & Mobility39.29×
03Rick OwensFashion & Accessoires22.00×
04Key FoodShopping20.00×
05Paperless PostShopping20.00×
06Club MonacoFashion & Accessoires19.85×
07Anjelica HustonMovies & TV16.24×
08Stanley SteemerHome & Garden15.74×
09George SorosBusiness & Career13.31×
10Acne StudiosFashion & Accessoires13.28×
11Jon FavreauMovies & TV12.33×
12Oscar de la RentaFashion & Accessoires11.58×
13TransUnionTechnology & Electronics10.47×
14Sarah Jessica ParkerMovies & TV9.47×
15Taron EgertonMovies & TV8.61×
16High-net-worth individualBusiness & Career6.63×
17Art exhibitionArts & Culture4.80×
18Contemporary artArts & Culture3.67×
19Fine artBusiness & Career3.15×
20TikTokInternet & Social Media1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-portrait audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-portrait audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.68×
Luxury OrientationPREMIUM2.31×
Price SensitivityPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-portrait audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.82×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-portrait have in United States?

Self-portrait has an estimated audience of 3,727,713 people in United States, concentrated in California and New York.

02

What is the gender split and age of Self-portrait fans?

66.3% of Self-portrait fans are female, 33.7% are male, with an average age of 30.9 years.

03

Which brands do Self-portrait fans like most?

Self-portrait fans show strongest brand affinity for Rick Owens (22×), Key Food (20×), and Paperless Post (20×) over the country average.

04

Where do Self-portrait fans live in United States?

Self-portrait fans in United States are most concentrated in California (reach ~900K), New York (reach ~700K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Self-portrait fans also like?

Beyond Self-portrait itself, the audience over-indexes on Key Food (20×), Paperless Post (20×), Eurostar (39.29×), and Acne Studios (13.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Self-portrait audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-portrait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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