Self-portrait Audience in United States
Self-portrait has an estimated audience of 3,727,713 people in United States. 66.3% are female, 33.7% are male, average age 30.9. Top brand affinities: Finnair, Rick Owens, Sarah Jessica Parker, Club Monaco, Golden Goose.
Top brand affinities include Finnair, Rick Owens, Sarah Jessica Parker, with strongest over-indexing on Finnair (675× the country average). Demographically, the Self-portrait audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity.
Category: Arts & Culture · Type: Topic
Demographics of Self-portrait fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 30.9 |
| Estimated audience size | 3,727,713 |
Audience persona
The typical Self-portrait fan in United States is more female, around 30.9 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Rick Owens | 34.3× | Fashion & Accessoires |
| Sarah Jessica Parker | 22.05× | Movies & TV |
| Club Monaco | 39.5× | Fashion & Accessoires |
| Golden Goose | 23.75× | Fashion & Accessoires |
| Kia Sportage | 20× | Cars & Mobility |
| Art exhibition | 6.4× | Arts & Culture |
| Key Food | 15.92× | Shopping |
| Contemporary art | 4.4× | Arts & Culture |
| FC Bayern Munich | 5.03× | Sports |
| London Fashion Week | 44.17× | Fashion & Accessoires |
| Capital One | 2.78× | Business & Career |
| Boucheron | 19.01× | Fashion & Accessoires |
| Streetwear | 3.43× | Fashion & Accessoires |
| Eurostar | 29.94× | Cars & Mobility |
| Boho-chic | 4.34× | Fashion & Accessoires |
| Fine art | 3.24× | Business & Career |
| DeviantArt | 4.49× | Internet & Social Media |
| Standup paddleboarding | 5.65× | Sports |
| Diane Keaton | 3.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.41 |
| LGBTQ+ Identity | OPEN | 2.35 |
| Luxury Orientation | PREMIUM | 2.22 |
| Travelling | THRILL | 2 |
| Sustainability | BALANCE | 1.98 |
| Quality Awareness | PREMIUM | 1.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| United Kingdom | 8.0% |
| Canada | 5.2% |
See Self-portrait audiences in other countries
More Arts & Culture audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Self-portrait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.