Self-portrait Audience in Germany
Self-portrait has an estimated audience of 293,214 people in Germany. 58.4% are female, 41.6% are male, average age 35.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Manolo Blahnik, Bodysuit, Rembrandt, Airbnb, Maison Margiela.
The average Self-portrait fan in Germany is 35.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Manolo Blahnik, Bodysuit, Rembrandt, with strongest over-indexing on Manolo Blahnik (30.32× the country average). Demographically, the Self-portrait audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Self-portrait fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 35.3 |
| Estimated audience size | 293,214 |
Audience persona
The typical Self-portrait fan in Germany is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Manolo Blahnik.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 81,422 | 1.73× |
| Nordrhein-Westfalen | 64,069 | 1× |
| Baden-Württemberg | 40,388 | 1.01× |
| Hessen | 38,549 | 1.73× |
| Berlin | 26,841 | 2.05× |
| Niedersachsen | 19,572 | 0.69× |
| Hamburg | 13,216 | 1.99× |
| Rheinland-Pfalz | 12,068 | 0.82× |
| Schleswig-Holstein | 8,974 | 0.85× |
| Sachsen | 6,648 | 0.46× |
| Brandenburg | 6,495 | 0.71× |
| Thüringen | 3,658 | 0.49× |
| Sachsen-Anhalt | 3,097 | 0.41× |
| Bremen | 2,573 | 1.03× |
| Saarland | 2,422 | 0.67× |
| Mecklenburg-Vorpommern | 2,035 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manolo Blahnik | 30.32× | Fashion & Accessoires |
| Bodysuit | 18.14× | Fashion & Accessoires |
| Rembrandt | 27.36× | Arts & Culture |
| Airbnb | 3.59× | Travel & Leisure |
| Maison Margiela | 12.17× | Fashion & Accessoires |
| Batman | 3.34× | Movies & TV |
| Banana Republic | 13.15× | Fashion & Accessoires |
| Pandora | 6.39× | Fashion & Accessoires |
| Fashion show | 4.86× | Fashion & Accessoires |
| Backpacking (travel) | 5.35× | Travel & Leisure |
| Real property | 5.46× | Home & Garden |
| Harry Potter | 2.02× | Movies & TV |
| Pet store | 3.91× | Pets & Animals |
| Alpine skiing | 3.7× | Sports |
| Longchamp | 8.76× | Fashion & Accessoires |
| Snapchat | 4.83× | Internet & Social Media |
| Superman | 3.16× | Movies & TV |
| Trivago | 4.27× | Travel & Leisure |
| Art exhibition | 4.08× | Arts & Culture |
| Skyscanner | 4.47× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.37 |
| Sustainability | BALANCE | 2.07 |
| Sports Activity | POWER | 2.06 |
| Individualism | JOY | 2.03 |
| Extroversion | THRILL | 2 |
| Early Adopter Mentality | POWER | 1.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| United Kingdom | 8.0% |
| Canada | 5.2% |
See Self-portrait audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self-portrait have in Germany?
Self-portrait has an estimated audience of 293,214 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Self-portrait fans?
58.4% of Self-portrait fans are female, 41.6% are male, with an average age of 35.3 years.
Which brands do Self-portrait fans like most?
Self-portrait fans show strongest brand affinity for Manolo Blahnik (30.32×), Bodysuit (18.14×), and Rembrandt (27.36×) over the country average.
Where do Self-portrait fans live in Germany?
Self-portrait fans in Germany are most concentrated in Bayern (reach 81,422), Nordrhein-Westfalen (reach 64,069), and Baden-Württemberg (reach 40,388). These three regions account for the largest share of the active audience.
What other brands do Self-portrait fans also like?
Beyond Self-portrait itself, the audience over-indexes on Bodysuit (18.14×), Rembrandt (27.36×), Airbnb (3.59×), and Maison Margiela (12.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self-portrait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.