Vaseline Audience in Germany
Vaseline has an estimated audience of 220,536 people in Germany. 75.8% are female, 24.2% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eventim, Bradley Cooper, Ticketmaster, Gossip Girl, Zac Efron.
The average Vaseline fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eventim, Bradley Cooper, Ticketmaster, with strongest over-indexing on Eventim (35.69× the country average). Demographically, the Vaseline audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Vaseline fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 37.0 |
| Estimated audience size | 220,536 |
Audience persona
The typical Vaseline fan in Germany is more female, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for Eventim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,218 | 1.11× |
| Bayern | 53,190 | 1.02× |
| Baden-Württemberg | 49,062 | 1.11× |
| Niedersachsen | 30,749 | 0.98× |
| Hessen | 29,295 | 1.19× |
| Rheinland-Pfalz | 16,141 | 1× |
| Berlin | 15,780 | 1.09× |
| Sachsen | 15,763 | 0.99× |
| Schleswig-Holstein | 10,105 | 0.87× |
| Brandenburg | 8,854 | 0.88× |
| Hamburg | 8,508 | 1.16× |
| Thüringen | 7,694 | 0.93× |
| Sachsen-Anhalt | 7,525 | 0.9× |
| Mecklenburg-Vorpommern | 5,341 | 0.87× |
| Saarland | 3,672 | 0.92× |
| Bremen | 2,687 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eventim | 35.69× | Travel & Leisure |
| Bradley Cooper | 62.01× | Movies & TV |
| Ticketmaster | 35.69× | Travel & Leisure |
| Gossip Girl | 44.9× | Movies & TV |
| Zac Efron | 39.2× | Movies & TV |
| Longchamp | 36.78× | Fashion & Accessoires |
| 12.42× | Internet & Social Media | |
| Victoria Beckham | 42.28× | Fashion & Accessoires |
| YUNGBLUD | 34.44× | Music & Radio |
| HEMA | 36.08× | Shopping |
| Ryan Reynolds | 29.75× | Movies & TV |
| Coca-Cola Zero | 79.32× | Food & Beverages |
| Imagine Dragons | 34.44× | Music & Radio |
| Jacob Elordi | 20.1× | Movies & TV |
| FIFA Club World Cup | 23.58× | Sports |
| Berlin Fashion Week | 54.08× | Fashion & Accessoires |
| Taylor Swift | 12.44× | Music & Radio |
| Clipper | 57.4× | Beauty & Wellness |
| Lupita Nyongo | 67.41× | Movies & TV |
| Katy Perry | 17× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.69 |
| Creativity | OPEN | 1.55 |
| Early Adopter Mentality | POWER | 1.55 |
| Sustainability | BALANCE | 1.52 |
| Family Orientation | CONSERVATISM | 1.42 |
| Luxury Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 10.9% |
| Indonesia | 7.7% |
See Vaseline audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Vaseline have in Germany?
Vaseline has an estimated audience of 220,536 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vaseline fans?
75.8% of Vaseline fans are female, 24.2% are male, with an average age of 37.0 years.
Which brands do Vaseline fans like most?
Vaseline fans show strongest brand affinity for Eventim (35.69×), Bradley Cooper (62.01×), and Ticketmaster (35.69×) over the country average.
Where do Vaseline fans live in Germany?
Vaseline fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,218), Bayern (reach 53,190), and Baden-Württemberg (reach 49,062). These three regions account for the largest share of the active audience.
What other brands do Vaseline fans also like?
Beyond Vaseline itself, the audience over-indexes on Bradley Cooper (62.01×), Ticketmaster (35.69×), Gossip Girl (44.9×), and Zac Efron (39.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vaseline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.