Vaseline Audience in United States

Vaseline logo

Vaseline has an estimated audience of 1,812,545 people in United States. 78.9% are female, 21.1% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Hobby Lobby, Dollar General, Aldi, Dollar Tree, Local news.

The average Vaseline fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hobby Lobby, Dollar General, Aldi, with strongest over-indexing on Hobby Lobby (1.79× the country average). Demographically, the Vaseline audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Vaseline fans

Demographic split for Vaseline audience in United States
MetricValue
Female78.9%
Male21.1%
Average age38.5
Estimated audience size1,812,545

Audience persona

The typical Vaseline fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Vaseline in United States
RegionReachAffinity
California262,2191.32×
Texas200,5681.29×
Florida141,4791.15×
New York125,0771.23×
Georgia74,3501.33×
Illinois71,9631.19×
Pennsylvania67,5731.11×
North Carolina63,6051.17×
Ohio58,8531.05×
New Jersey54,3051.18×
Michigan51,2281.08×
Virginia50,8791.15×
Maryland41,9451.35×
Arizona40,5011.09×
Tennessee40,3721.11×
Washington40,1451.1×
Massachusetts40,1091.12×
Alabama33,9701.34×
Indiana33,8891.02×
South Carolina29,6411.09×
Missouri29,1061×
Minnesota26,9311.04×
Wisconsin25,6210.94×
Colorado23,3520.82×
Kentucky22,1100.97×
Nevada18,7051.07×
Oregon18,6670.9×
Oklahoma18,4540.92×
Mississippi18,0191.21×
Connecticut17,4020.96×
Louisiana16,1480.69×
Arkansas15,6061.05×
Iowa14,3660.96×
Utah13,8470.85×
Kansas13,2390.93×
Nebraska8,7070.96×
Hawaii8,0561.03×
New Mexico7,6290.84×
Idaho7,3530.81×
West Virginia6,6410.79×
Delaware5,4141.08×
Washington, District of Columbia5,2430.96×
New Hampshire5,2350.73×
Maine4,9910.77×
Rhode Island4,8190.84×
Alaska3,8380.99×
South Dakota3,4700.83×
North Dakota3,1020.83×
Montana3,0140.6×
Vermont1,8360.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vaseline audience
BrandAffinityCategory
Hobby Lobby1.79×Home & Garden
Dollar General1.69×Shopping
Aldi1.53×Shopping
Dollar Tree1.57×Shopping
Local news1.59×News
Burlington1.94×Fashion & Accessoires
Household1.57×Home & Garden
Panda Express1.68×Food & Beverages
Denver Nuggets2.06×Sports
Family Dollar2.12×Fashion & Accessoires
Grandparent1.6×Kids & Family
Home repair1.51×Home & Garden
Pregnancy1.57×Kids & Family
Nostalgia1.58×Home & Garden
Dishwashing liquid8.28×Home & Garden
Quiz2×Games
Childbirth1.52×Kids & Family
Extra Space Storage2.56×Home & Garden
Global Television Network1.52×Movies & TV
U-Haul1.94×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vaseline audience
TraitClusterScore
IndulgenceJOY1.6
ExtroversionTHRILL1.35
Healthy LifestyleBALANCE1.25
Price SensitivityPREMIUM1.25
Community OrientationOPEN1.19
DIY MentalityTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Vaseline
CountryShare
United States14.4%
India10.9%
Indonesia7.7%

See Vaseline audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Vaseline have in United States?

Vaseline has an estimated audience of 1,812,545 people in United States, concentrated in California and Texas.

What is the gender split and age of Vaseline fans?

78.9% of Vaseline fans are female, 21.1% are male, with an average age of 38.5 years.

Which brands do Vaseline fans like most?

Vaseline fans show strongest brand affinity for Hobby Lobby (1.79×), Dollar General (1.69×), and Aldi (1.53×) over the country average.

Where do Vaseline fans live in United States?

Vaseline fans in United States are most concentrated in California (reach 262,219), Texas (reach 200,568), and Florida (reach 141,479). These three regions account for the largest share of the active audience.

What other brands do Vaseline fans also like?

Beyond Vaseline itself, the audience over-indexes on Dollar General (1.69×), Aldi (1.53×), Dollar Tree (1.57×), and Local news (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vaseline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.