Dishwashing liquid Audience in United States

Dishwashing liquid logo

Dishwashing liquid has an estimated audience of 1,394,810 people in United States. 70.5% are female, 29.5% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: MK, Zoo Tycoon (series), Historic site, Governor of Michigan, Wikia.

The average Dishwashing liquid fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Zoo Tycoon (series), Historic site, with strongest over-indexing on MK (3.73× the country average). Demographically, the Dishwashing liquid audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Dishwashing liquid fans

Demographic split for Dishwashing liquid audience in United States
MetricValue
Female70.5%
Male29.5%
Average age43.8
Estimated audience size1,394,810

Audience persona

The typical Dishwashing liquid fan in United States is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Dishwashing liquid in United States
RegionReachAffinity
California150,3470.98×
Texas147,0681.23×
Florida98,9631.05×
New York92,3211.18×
Illinois54,5001.17×
Georgia52,4491.22×
North Carolina44,5071.06×
Ohio40,6670.95×
Pennsylvania40,3460.86×
Tennessee39,7201.42×
New Jersey37,1671.05×
Louisiana37,1132.06×
Virginia37,0741.09×
Massachusetts36,3211.32×
Arizona33,1561.16×
Michigan32,1840.88×
Alabama31,2111.6×
Maryland26,3751.1×
Washington24,3320.87×
Mississippi23,6052.05×
Missouri23,3911.04×
Kentucky21,6601.24×
South Carolina21,1831.01×
Indiana20,6390.81×
Arkansas17,6461.54×
Colorado14,7320.67×
Wisconsin14,6980.7×
Oklahoma12,7550.82×
Minnesota12,5920.63×
Nevada12,5480.93×
Connecticut12,2530.88×
Oregon11,0740.69×
Kansas8,3410.76×
Alaska6,6402.23×
Iowa6,2520.54×
Hawaii5,8700.98×
West Virginia5,4660.84×
Utah4,8510.39×
Washington, District of Columbia4,6461.11×
Nebraska4,2180.6×
Idaho3,7310.53×
New Hampshire3,7200.68×
New Mexico3,2430.46×
Wyoming2,8841.39×
Delaware2,8790.75×
Rhode Island2,8360.64×
Maine2,6460.53×
Vermont2,6041.06×
Montana2,4810.64×
South Dakota2,4490.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dishwashing liquid audience
BrandAffinityCategory
MK3.73×Music & Radio
Zoo Tycoon (series)13.08×Games
Historic site2.47×Arts & Culture
Governor of Michigan3.55×Politics & Society
Wikia1.6×Internet & Social Media
Goop2.49×Internet & Social Media
Noodle (Gorillaz)1.62×Music & Radio
Hipster4.04×Politics & Society
Home staging2.02×Home & Garden
Grinch1.53×Movies & TV
Vocal harmony1.66×Music & Radio
Wok2.23×Food & Beverages
Corona (band)1.9×Music & Radio
HydraFacial2.67×Beauty & Wellness
Hibachi2.52×Food & Beverages
Hocus Pocus1.53×Movies & TV
Fairy godmother2.35×Literature
El Paso County, Colorado3.99×Travel & Leisure
Jaws1.67×Movies & TV
Hayward, California3.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dishwashing liquid audience
TraitClusterScore
ExtroversionTHRILL1.26
CreativityOPEN1.18
Price SensitivityPREMIUM1.12
Need for SecurityCONSERVATISM1.09
Community OrientationOPEN1.06
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Dishwashing liquid
CountryShare
United States40.9%
Philippines9.6%
India5.3%

See Dishwashing liquid audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Dishwashing liquid have in United States?

Dishwashing liquid has an estimated audience of 1,394,810 people in United States, concentrated in California and Texas.

What is the gender split and age of Dishwashing liquid fans?

70.5% of Dishwashing liquid fans are female, 29.5% are male, with an average age of 43.8 years.

Which brands do Dishwashing liquid fans like most?

Dishwashing liquid fans show strongest brand affinity for MK (3.73×), Zoo Tycoon (series) (13.08×), and Historic site (2.47×) over the country average.

Where do Dishwashing liquid fans live in United States?

Dishwashing liquid fans in United States are most concentrated in California (reach 150,347), Texas (reach 147,068), and Florida (reach 98,963). These three regions account for the largest share of the active audience.

What other brands do Dishwashing liquid fans also like?

Beyond Dishwashing liquid itself, the audience over-indexes on Zoo Tycoon (series) (13.08×), Historic site (2.47×), Governor of Michigan (3.55×), and Wikia (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dishwashing liquid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.