Rascasse Audience Intelligence

Dishwashing liquid Audience in United States

A data profile of the people who buy, follow and care about Dishwashing liquid in United States — modelled from more than twelve digital signal sources. Dishwashing liquid has an estimated audience of 1,394,810 people in United States.

#7546among Topic in United States#978in Home & Garden

The average Dishwashing liquid fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Laundry detergent, Mortgage loans, with strongest over-indexing on FedEx (5.11× the country average).

Demographically, the Dishwashing liquid audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dishwashing liquid fan in United States is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dishwashing liquid profile in United States.

Audience size
1.4M
in United States
Gender
70.5%♀
29.5% male
Age
43.8
average years
Country rank
#18733
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dishwashing liquid fans

70.5% are female, 29.5% are male, average age 43.8.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Dishwashing liquid audience in United States
MetricValue
Female70.5%
Male29.5%
Average age43.8
Estimated audience size1,394,810
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Dishwashing liquid audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3917%
40-4927%
50+30%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Dishwashing liquid audience comes from United States.

Worldwide audience distribution share by country for Dishwashing liquid
CountryShare
United States40.8%
Philippines9.6%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dishwashing liquid audience in United States is strongest.

Fig. 05

Top regions by affinity

Dishwashing liquid fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.82×
02Mississippi~20K1.69×
03Alabama~30K1.38×
04Arkansas~20K1.38×
05Tennessee~40K1.31×
06Alaska~4K1.27×
07Georgia~50K1.25×
08Texas~100K1.22×
09New York~90K1.21×
10Illinois~50K1.13×
11Kentucky~20K1.13×
12Maryland~30K1.12×
13Massachusetts~30K1.11×
14North Carolina~40K1.05×
15Florida~100K1.04×
16New Jersey~40K1.03×
17Hawaii~6K1.03×
18Washington, District of Columbia~4K1.03×
19California~200K1.02×
20Virginia~30K1.02×
21Missouri~20K1.00×
22Vermont~2K1.00×
23Arizona~30K0.99×
24South Carolina~20K0.99×
25Connecticut~10K0.97×
26West Virginia~6K0.97×
27Delaware~4K0.97×
28North Dakota~3K0.97×
29Ohio~40K0.96×
30South Dakota~3K0.96×
31Rhode Island~4K0.94×
32Pennsylvania~40K0.93×
33Michigan~30K0.93×
34Nevada~10K0.93×
35Montana~4K0.93×
36Oklahoma~10K0.91×
37New Hampshire~5K0.91×
38Maine~5K0.91×
39Washington~30K0.90×
40Nebraska~6K0.90×
41Kansas~10K0.89×
42Indiana~20K0.88×
43Idaho~6K0.88×
44New Mexico~6K0.87×
45Minnesota~20K0.85×
46Iowa~10K0.85×
47Wisconsin~20K0.84×
48Oregon~10K0.84×
49Colorado~20K0.79×
50Utah~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Dishwashing liquid, United States
0.79×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dishwashing liquid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dishwashing liquid audience
#·InterestCategoryAffinity×
01Laundry detergentHome & Garden7.87×
02FedExBusiness & Career5.11×
03Sustainable energyHome & Garden5.00×
04LotteryGames4.76×
05QVCMovies & TV4.69×
06Renewable energyBusiness & Career4.16×
07Weather forecastingHome & Garden4.05×
08Vehicle insuranceCars & Mobility3.64×
09Solar energyHome & Garden3.54×
10Mortgage loansBusiness & Career3.37×
11Discount storesShopping2.80×
12McDonald'sFood & Beverages2.36×
13PinterestInternet & Social Media2.33×
14Shopping mallsShopping2.28×
15SubwayFood & Beverages2.17×
16Pizza HutFood & Beverages2.09×
17Dollar GeneralShopping1.95×
18United States Postal ServiceBusiness & Career1.88×
19BarbecueFood & Beverages1.86×
20FurnitureHome & Garden1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dishwashing liquid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dishwashing liquid audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.97×
Family OrientationCONSERVATISM1.91×
SustainabilityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dishwashing liquid audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Risk AppetiteTHRILL0.81×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dishwashing liquid have in United States?

Dishwashing liquid has an estimated audience of 1,394,810 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dishwashing liquid fans?

70.5% of Dishwashing liquid fans are female, 29.5% are male, with an average age of 43.8 years.

03

Which brands do Dishwashing liquid fans like most?

Dishwashing liquid fans show strongest brand affinity for FedEx (5.11×), Laundry detergent (7.87×), and Mortgage loans (3.37×) over the country average.

04

Where do Dishwashing liquid fans live in United States?

Dishwashing liquid fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dishwashing liquid fans also like?

Beyond Dishwashing liquid itself, the audience over-indexes on Laundry detergent (7.87×), Mortgage loans (3.37×), Sustainable energy (5×), and Pinterest (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Dishwashing liquid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dishwashing liquid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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