Dishwashing liquid Audience in United States

Dishwashing liquid has an estimated audience of 1,394,810 people in United States. 70.5% are female, 29.5% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, CarGurus, Indeed.com, Dollar General.

The average Dishwashing liquid fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, CarGurus, with strongest over-indexing on Google Maps (3.76× the country average). Demographically, the Dishwashing liquid audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Dishwashing liquid fans

Demographic split for Dishwashing liquid audience in United States
MetricValue
Female70.5%
Male29.5%
Average age43.8
Estimated audience size1,394,810

Audience persona

The typical Dishwashing liquid fan in United States is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Dishwashing liquid in United States
RegionReachAffinity
California150,3470.98×
Texas147,0681.23×
Florida98,9631.05×
New York92,3211.18×
Illinois54,5001.17×
Georgia52,4491.22×
North Carolina44,5071.06×
Ohio40,6670.95×
Pennsylvania40,3460.86×
Tennessee39,7201.42×
New Jersey37,1671.05×
Louisiana37,1132.06×
Virginia37,0741.09×
Massachusetts36,3211.32×
Arizona33,1561.16×
Michigan32,1840.88×
Alabama31,2111.6×
Maryland26,3751.1×
Washington24,3320.87×
Mississippi23,6052.05×
Missouri23,3911.04×
Kentucky21,6601.24×
South Carolina21,1831.01×
Indiana20,6390.81×
Arkansas17,6461.54×
Colorado14,7320.67×
Wisconsin14,6980.7×
Oklahoma12,7550.82×
Minnesota12,5920.63×
Nevada12,5480.93×
Connecticut12,2530.88×
Oregon11,0740.69×
Kansas8,3410.76×
Alaska6,6402.23×
Iowa6,2520.54×
Hawaii5,8700.98×
West Virginia5,4660.84×
Utah4,8510.39×
Washington, District of Columbia4,6461.11×
Nebraska4,2180.6×
Idaho3,7310.53×
New Hampshire3,7200.68×
New Mexico3,2430.46×
Wyoming2,8841.39×
Delaware2,8790.75×
Rhode Island2,8360.64×
Maine2,6460.53×
Vermont2,6041.06×
Montana2,4810.64×
South Dakota2,4490.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dishwashing liquid audience
BrandAffinityCategory
Google Maps3.76×Internet & Social Media
Capital One3.66×Business & Career
CarGurus5.25×Cars & Mobility
Indeed.com3.52×Business & Career
Dollar General3.03×Shopping
Khan Academy6.01×Business & Career
Circle K4.25×Shopping
Enterprise Rent-A-Car3.6×Cars & Mobility
United States Postal Service2.38×Business & Career
Laundry detergent5.24×Home & Garden
Dollar Tree2.06×Shopping
Texas Roadhouse1.99×Food & Beverages
Kroger2.17×Food & Beverages
Menards2.42×Home & Garden
J. C. Penney2.42×Shopping
Real property2.52×Home & Garden
AccuWeather3.01×Home & Garden
DeviantArt3.29×Internet & Social Media
Hobby Lobby1.8×Home & Garden
Google News2.63×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dishwashing liquid audience
TraitClusterScore
ExtroversionTHRILL1.26
CreativityOPEN1.18
Price SensitivityPREMIUM1.12
Need for SecurityCONSERVATISM1.09
Community OrientationOPEN1.06
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Dishwashing liquid
CountryShare
United States40.9%
Philippines9.6%
India5.3%

See Dishwashing liquid audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Dishwashing liquid have in United States?

Dishwashing liquid has an estimated audience of 1,394,810 people in United States, concentrated in California and Texas.

What is the gender split and age of Dishwashing liquid fans?

70.5% of Dishwashing liquid fans are female, 29.5% are male, with an average age of 43.8 years.

Which brands do Dishwashing liquid fans like most?

Dishwashing liquid fans show strongest brand affinity for Google Maps (3.76×), Capital One (3.66×), and CarGurus (5.25×) over the country average.

Where do Dishwashing liquid fans live in United States?

Dishwashing liquid fans in United States are most concentrated in California (reach 150,347), Texas (reach 147,068), and Florida (reach 98,963). These three regions account for the largest share of the active audience.

What other brands do Dishwashing liquid fans also like?

Beyond Dishwashing liquid itself, the audience over-indexes on Capital One (3.66×), CarGurus (5.25×), Indeed.com (3.52×), and Dollar General (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dishwashing liquid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.