Childbirth Audience in United States

Childbirth logo

Childbirth has an estimated audience of 38,573,007 people in United States. 78.4% are female, 21.6% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Home equity.

The average Childbirth fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Childbirth audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Childbirth fans

Demographic split for Childbirth audience in United States
MetricValue
Female78.4%
Male21.6%
Average age39.2
Estimated audience size38,573,007

Audience persona

The typical Childbirth fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Childbirth in United States
RegionReachAffinity
California3,789,1490.89×
Texas2,727,8420.82×
New York2,390,2151.11×
Florida2,226,3860.85×
Pennsylvania1,356,6621.04×
North Carolina1,333,1471.15×
Georgia1,310,7031.1×
Illinois1,192,7210.93×
New Jersey1,106,3241.13×
Ohio1,062,9690.89×
Virginia1,061,3581.13×
Michigan972,9010.96×
Washington775,4501×
Massachusetts763,6961×
Tennessee756,2660.98×
Arizona720,3060.91×
Maryland713,4361.08×
Indiana668,5130.95×
Missouri631,1451.02×
Alabama602,2181.12×
South Carolina578,2441×
Wisconsin574,4640.99×
Minnesota523,5940.95×
Colorado511,0990.84×
Louisiana509,7261.02×
Oregon460,0631.04×
Kentucky443,0490.92×
New Mexico416,3892.15×
Oklahoma407,0810.95×
Connecticut373,9450.97×
Mississippi336,2561.06×
Utah307,2590.89×
Iowa299,2820.94×
Nevada276,6950.74×
Kansas264,8110.87×
Arkansas259,5480.82×
West Virginia191,1311.06×
Idaho180,7020.93×
Nebraska176,2420.91×
Hawaii164,5910.99×
South Dakota152,3921.71×
New Hampshire142,4860.94×
Maine115,7930.84×
Washington, District of Columbia110,0350.95×
Rhode Island108,6210.88×
Montana87,0940.81×
Vermont81,9071.21×
Delaware77,8190.73×
North Dakota76,0920.96×
Alaska72,6610.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Childbirth audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Historic site5.09×Arts & Culture
Home equity2.11×Home & Garden
The Historian16.48×Literature
Goop5.09×Internet & Social Media
Vocal harmony4.06×Music & Radio
JDSU2.71×Business & Career
Product design1.72×Business & Career
Staycation2.62×Home & Garden
Eurail16.57×Cars & Mobility
Throne of Glass5.09×Literature
Governor of Michigan5.09×Politics & Society
Grinch2.75×Movies & TV
Fairy godmother5.09×Literature
UK garage3.54×Music & Radio
Hibachi5.09×Food & Beverages
Parral, Chihuahua9.05×Travel & Leisure
Grace Slick5.04×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Childbirth audience
TraitClusterScore
Luxury OrientationPREMIUM1.17
CreativityOPEN1.11
SpiritualityBALANCE1.02
Family OrientationCONSERVATISM1.02
Healthy LifestyleBALANCE0.99
DIY MentalityTHRILL0.99

Worldwide distribution

Worldwide audience distribution share by country for Childbirth
CountryShare
United States22.6%
Brazil5.2%
Italy4.8%

See Childbirth audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Childbirth have in United States?

Childbirth has an estimated audience of 38,573,007 people in United States, concentrated in California and Texas.

What is the gender split and age of Childbirth fans?

78.4% of Childbirth fans are female, 21.6% are male, with an average age of 39.2 years.

Which brands do Childbirth fans like most?

Childbirth fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Childbirth fans live in United States?

Childbirth fans in United States are most concentrated in California (reach 3,789,149), Texas (reach 2,727,842), and New York (reach 2,390,215). These three regions account for the largest share of the active audience.

What other brands do Childbirth fans also like?

Beyond Childbirth itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Historic site (5.09×), and Home equity (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.