Rascasse Audience Intelligence

Childbirth Audience in United States

A data profile of the people who buy, follow and care about Childbirth in United States — modelled from more than twelve digital signal sources. Childbirth has an estimated audience of 38,573,007 people in United States.

#436among Topic in United States#24in Kids & Family

The average Childbirth fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Scooby-Doo, Bath and Bodyworks, with strongest over-indexing on Google Maps (5.09× the country average).

Demographically, the Childbirth audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Childbirth fan in United States is more female, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Google Maps.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Childbirth profile in United States.

Audience size
38.6M
in United States
Gender
78.4%♀
21.6% male
Age
39.2
average years
Country rank
#609
Topic in United States
Fig. 01

Search interest · 12-month trend

+109%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Childbirth fans

78.4% are female, 21.6% are male, average age 39.2.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Childbirth audience in United States
MetricValue
Female78.4%
Male21.6%
Average age39.2
Estimated audience size38,573,007
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Childbirth audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Childbirth audience comes from United States.

Worldwide audience distribution share by country for Childbirth
CountryShare
United States22.6%
Brazil5.2%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Childbirth audience in United States is strongest.

Fig. 05

Top regions by affinity

Childbirth fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~300K1.51×
02South Dakota~100K1.17×
03Mississippi~400K1.12×
04Alabama~600K1.11×
05Georgia~1.5M1.09×
06South Carolina~600K1.08×
07West Virginia~200K1.07×
08Virginia~1M1.06×
09Louisiana~500K1.06×
10North Carolina~1M1.05×
11Missouri~600K1.04×
12New Hampshire~200K1.04×
13Tennessee~800K1.03×
14Maryland~700K1.03×
15New York~2M1.02×
16New Jersey~1M1.02×
17Indiana~700K1.02×
18Oregon~500K1.02×
19Vermont~70K1.02×
20Pennsylvania~1.5M1.01×
21Kentucky~500K1.01×
22Oklahoma~400K1.01×
23Arkansas~300K1.01×
24Idaho~200K1.01×
25Nebraska~200K1.01×
26Ohio~1M1.00×
27Michigan~1M1.00×
28Connecticut~400K1.00×
29Iowa~300K1.00×
30Washington~800K0.99×
31North Dakota~80K0.99×
32Hawaii~200K0.98×
33Maine~100K0.98×
34Alaska~80K0.98×
35Massachusetts~700K0.96×
36Minnesota~500K0.96×
37Utah~300K0.96×
38Montana~100K0.96×
39Delaware~100K0.96×
40Wisconsin~600K0.95×
41Kansas~300K0.95×
42Rhode Island~100K0.94×
43Arizona~700K0.92×
44Illinois~1M0.91×
45Washington, District of Columbia~100K0.90×
46Colorado~500K0.88×
47Florida~2.5M0.87×
48Texas~3M0.86×
49California~3.5M0.84×
50Nevada~300K0.84×
Fig. 06

Affinity by region

Affinity by region — Childbirth, United States
0.84×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Childbirth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Childbirth audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media5.09×
02Scooby-DooMovies & TV5.09×
03MothercareKids & Family5.09×
04Stitch!Movies & TV5.09×
05Bath and BodyworksShopping3.89×
06Child developmentBusiness & Career3.70×
07Baby foodKids & Family3.27×
08Nordstrom rackFashion & Accessoires2.63×
09Diaper bagKids & Family2.46×
10High schoolBusiness & Career2.16×
11Real propertyHome & Garden2.08×
12GeneticsKids & Family2.03×
13MilkFood & Beverages1.82×
14Dog walkingPets & Animals1.82×
15DentistryBusiness & Career1.73×
16Old NavyFashion & Accessoires1.68×
17Subscription business modelShopping1.67×
18T.J.MaxxShopping1.67×
19MarshallsFashion & Accessoires1.62×
20J. C. PenneyShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Childbirth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Childbirth audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.32×
Community OrientationOPEN1.29×
Price SensitivityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Childbirth audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Childbirth have in United States?

Childbirth has an estimated audience of 38,573,007 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Childbirth fans?

78.4% of Childbirth fans are female, 21.6% are male, with an average age of 39.2 years.

03

Which brands do Childbirth fans like most?

Childbirth fans show strongest brand affinity for Google Maps (5.09×), Scooby-Doo (5.09×), and Bath and Bodyworks (3.89×) over the country average.

04

Where do Childbirth fans live in United States?

Childbirth fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Childbirth fans also like?

Beyond Childbirth itself, the audience over-indexes on Scooby-Doo (5.09×), Bath and Bodyworks (3.89×), Nordstrom rack (2.63×), and Child development (3.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Childbirth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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